New unit will build digital-first lottery products, including numbers games, pool sports and eInstants, as the supplier expands its lottery footprint.

EveryMatrix has launched a dedicated Lottery division to develop digital-first technology, features and functionality for the global lottery industry.

The company said the new unit will expand its lottery product capabilities and support long-term investment in the segment. Planned product areas include numbers games, pool sports, and a selection of eInstants.

Nikolina Gabelica has been appointed Managing Director of the new business unit. Gabelica joined EveryMatrix three years ago as Head of Lottery and has more than 20 years of experience across the lottery and iGaming sectors. EveryMatrix noted she has also been involved in European Lotteries (EL) initiatives, including serving as Executive Chair of the Marketing & Communications Working Group.

EveryMatrix cited existing partnerships with tier-1 lottery groups including Szerencsejáték Zrt in Hungary, Norsk Tipping in Norway, Veikkaus in Finland, OPAP in Greece and Danske Spil in Denmark.

Gabelica said: “We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players.

“The creation of a dedicated Lottery business unit is a natural next step and an important milestone for EveryMatrix that reflects our long-term commitment to the lottery sector.”

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The operator is the first UK partner to launch on EveryMatrix’s new in-house front-end, covering sportsbook, casino, platform and affiliates.

BetAhoy has gone live in the UK on EveryMatrix’s full turnkey platform under a multi-year partnership agreement between the companies.

EveryMatrix said the launch includes sportsbook, casino, platform services and affiliate management, supported by its UK-based teams. The supplier also said BetAhoy is running its proprietary horse racing solution as part of the same integrated technology stack.

The operator is the first UK partner to launch with EveryMatrix’s new front-end, which the supplier described as a responsive, bespoke solution built in-house by its UX and product teams and designed to connect to the wider EveryMatrix turnkey ecosystem.

Jonas Groes, Co-CEO, EveryMatrix, said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”

Sam Carrington, CEO, BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”

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Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

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