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Push Technology Launches Diffusion Quick Start Pack

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Simplifying the Architecture and Speeding the Development of Event-Driven Applications

Push Technology, the pioneer and leader in real-time data streaming and messaging solutions, today announced the launch of a Quick Start Pack for its flagship product Diffusion, an Intelligent Event-Data Platform. The goal of the Quick Start Pack is to significantly shorten the time it takes developers to deploy a production ready application operating on the Diffusion platform.

The Diffusion Quick Start Pack is a focused 4-to-6-week professional services engagement to provide guidance to the client in architecting an end-to-end solution and quickly building a working prototype. As part of the package, Diffusion software, worth over $25,000, is FREE for 90-days.

The program consists of the following:

  • Architecture: requirements analysis and architecture design for your application.
  • Technical Workshops: education on the Diffusion platform for development and DevOps teams.
  • Data Model: design and develop the Topic Tree structure for the prototype solution.
  • Installation and Setup: provision the Diffusion platform for your development and test environments.
  • Control Client Prototype: to publish your event data into the Diffusion platform.
  • Client Code Prototype: to subscribe to Diffusion topics and demonstrate value.
  • Integration and Load Testing: perform end-to-end testing of your prototype application.
  • Demonstration: demonstration of the prototype to key stakeholders.
  • Long-term Plan: present a proposal for long-term deployment of the Diffusion platform in pre-production and production environments.

Sean Bowen, CEO of Push Technology, said: “Organizations are seeking strategies to shorten development timelines, reduce costs and get to market before the competition with their event driven, applications. Our Quick Start Pack enables this. Diffusion allows development teams to take a low-code approach to building their next generation event-driven applications required to win the digital transformation race.”

The Diffusion Intelligent Event-Data Platform is used to build innovative new applications as well as extend legacy systems. Diffusion consumes, enriches, and delivers data efficiently and in real time with secure, dynamic access control, easy to use secure APIs and flexible deployment models to meet each organization’s specific business requirements – in-the-cloud, on-premise and in hybrid environments.

 

About Push Technology

Push Technology pioneered and leads the market in real-time, event-data streaming and messaging solutions that power mission-critical business applications worldwide. Push’s Diffusion®, an Intelligent Event-Data Platform, consumes raw event data in any size, format, or velocity, enriches event data in-flight, and delivers event data reliably and at massive scale with secure, fine-grained, role-based access control.  Diffusion is purpose-built to simplify and accelerate event-driven, real-time application development, reduce operational costs, and speed time-to-market.

Leading brands, across industries including financial services, transportation, energy, retail, healthcare, eGaming, and Internet of Things companies, use the Diffusion Intelligent Event-Data Platform to drive customer engagement, fuel revenue growth, and streamline business operations. Diffusion is available on-premise, in-the-cloud, or in hybrid configurations, to fit the specific business, regulatory, and infrastructure requirements of the event-driven applications operating in today’s everything connected world. Learn more at www.pushtechnology.com.

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Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

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how-traffy-cut-ftd-cost-in-half-and-scaled-betting-in-tanzania-for-africa-bet-partners-via-moloco-ads

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

  • Blacklists were created based on low deposit conversion.
  • Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

  • Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
  • Device “farms” were identified and banned through Device ID analysis.
  • Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

on

how-traffy-cut-ftd-cost-in-half-and-scaled-betting-in-tanzania-for-africa-bet-partners-via-moloco-ads

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

  • Blacklists were created based on low deposit conversion.
  • Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

  • Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
  • Device “farms” were identified and banned through Device ID analysis.
  • Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Americas iGaming & Sports Betting News.

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Latest News

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

on

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

  • Blacklists were created based on low deposit conversion.
  • Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

  • Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
  • Device “farms” were identified and banned through Device ID analysis.
  • Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

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