Latest News
Football for Friendship eWorld Championship to be held for the second time in F4F World multiuser simulator
The Football for Friendship eWorld Championship (eF4F) will be taking place for the second time at the end of May. After sports fans from over 100 countries took part last year, 211 countries and regions will be represented this time round.
The important events in Gazprom’s International Children’s Social Programme Football for Friendship (F4F) will be taking place in a digital format this year too because of the pandemic. Following established tradition, a few highlights are being organised to take place in Istanbul, the host city for the final of the UEFA Champions League, from 28th to 30th May.
The 2021 Football for Friendship eWorld Championship (eF4F) will take place on the multiplayer simulator Football for Friendship World (F4F World), which was specially developed for F4F. International team matches can be organised on this platform in real time. The individual users, each of whom is a player on the team, come from different countries. The team consists of a goalkeeper, a defender, two midfield players and two attackers. There is also a trainer and some substitutes. A game runs for 2 halves of 3.5 minutes.
Since 19th April, football academies all over the world have been invited to nominate girls and boys aged 12 to 14 as players. The draw that will put the kids into International Teams of Friendship will be in the middle of May. The Football for Friendship eWorld Championship (eF4F) will take place from 27th to 29th May.
The winners of the 2020 Football for Friendship eWorld Championship were the team “Granular salamander”, whose players came from Bosnia Herzegovina, Kazakhstan, Latvia, the United Arab Emirates, Russia, and Turkey. In the course of the final events in the 8th season of “Football for Friendship”, a new GUINESS WORLD RECORDSTM title was set for the most users in a football video hangout. This year too F4F is aiming once more to set what would be a third GUINESS WORLD RECORDSTM title.
Since December 2020, F4F World has been available to anyone interested, outside of the eF4F tournament as well, free of charge in 27 different languages. An exciting match, in which the Nine Values of Football for Friendship: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour, are emphasised, awaits F4F World players. The particular features of F4F World include an original, hand-drawn design, a unique profile modification function, the option of playing in various divisions and leagues, of founding one’s own club or of inviting randomly selected players from around the world to take part in the match. In addition, participants can design their own player as they wish. For example, the players’ hairstyles show the colours of their respective national flags. The 2021 version will also offer some new features like training sessions. The F4F World game is available on MS Windows, Apple MacOS and iOS and was developed by the company DataArt.
Andrey Trusov, DataArt: “It was very interesting and motivating to have the opportunity to contribute to the development of F4F. For me, it was a new experience that there is such a competition for children – one that also promotes values like friendship, fairness, and peace. My colleagues and I engaged very intensively with the whole F4F concept in order to be able to give it form and expression in virtual reality.”
About the programme:
The International Children’s Social Programme Football for Friendship has been run by Gazprom since 2013. Over the previous eight seasons, the programme has brought together over 15,000 participants from 211 countries and regions and over 6,000,000 supporters.
Young Players and Young Journalists are the participants in the programme – boys and girls aged 12 including children with disabilities. Young Players represent different countries and cultures united in the mixed teams of the Football for Friendship World Championship. They show that nationality, gender, and physical abilities aren’t a barrier to becoming a team. Young Journalists cover the events of the programme in the International Children’s Press Center. All participants become Young Ambassadors of the programme and continue to share their Football for Friendship experience and promote universal human values: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.
In 2020, Football for Friendship was held online. A special digital platform connected over 10,000 players of all ages. It has become the home for international children’s competitions and a playground where anyone can train, join in the international mixed teams and play their favourite game in the Football for Friendship format without leaving the comfort of their home.
Powered by WPeMatico
Andreas Larsson Casino Manager for Entain
Spinomenal content goes live in Estonia via Entain NCE brands
Spinomenal has expanded its presence in Estonia through a new content partnership with Entain NCE (Entain North and Central Europe).
Under the agreement, Entain NCE’s Estonia-facing brands Ninja Casino and Boost Casino will offer Spinomenal titles via Light & Wonder’s OpenGaming
platform. Games cited by the company as now available include Majestic King, Demi Gods V and Fairytale Beauties 2.
The deal extends Spinomenal’s wider commercial relationship with Entain across regulated European markets, with the Estonia rollout delivered through Entain NCE’s regional operation.
Yossi Shayovits, Head of Business Development for Spinomenal, said: “Entain is one of the most influential groups in the global gaming industry, and expanding our presence with them in Estonia demonstrates the quality of our content. This is an important part of a broader, evolving relationship across different markets, and we look forward to what’s to come.”
Andreas Larsson, Casino Manager for Entain, added: “Time and time again, Spinomenal knows what it takes to create content that our players genuinely love. Estonia marks the next chapter in a highly productive partnership that we expect will deliver strong results.”
The post Spinomenal content goes live in Estonia via Entain NCE brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
engagement
Infingame expands campaign management for operators with fully customizable engagement tools
Infingame, a leading gaming aggregator, is enabling iGaming operators to take a more controlled and flexible approach to promotional campaigns through its Challenges and Tournaments tools, built to support fully customizable campaign design, execution, and optimization.
As operators increasingly move away from rigid promotional formats, the ability to configure campaigns around specific business goals and adjust them in real time has become a key differentiator. Infingame’s engagement tools are designed to give operators that level of control across the entire campaign lifecycle.
Both Challenges and Tournaments allow operators to define campaigns with a high degree of precision, adapting mechanics to match different engagement strategies.
In Tournaments, operators can choose from multiple mechanics, including multiplier races, win races, bet races, highest win, and highest multiplier formats. This makes it possible to tailor campaigns to different player behaviors and monetization goals.
Challenges, in turn, offer mission-based engagement using mechanics such as spins and winning spins, where players earn points based on activity. These formats are particularly suited for retention and progression-driven campaigns.
Across both tools, operators can configure:
- participation rules and minimum bet conditions
- eligible games (from 16,000+ titles across 150+ providers)
- campaign duration and timing
- reward structures, including cash, free spins, and non-monetary prizes
This level of flexibility allows campaigns to be built around specific segments, markets, or player behaviors, rather than relying on one-size-fits-all mechanics.
A core feature of Infingame’s tools is the ability to monitor and manage campaigns while they are live.
Operators have access to real-time performance data, including player participation and progression, supported by in-game elements such as progress bars, leaderboards, and campaign dashboards.
This visibility allows teams to quickly identify trends and make adjustments without stopping the campaign.
The tools also include configurable engagement features that help operators shape player behavior during campaigns.
For example, the Happy Hours functionality in tournaments allows operators to apply score multipliers during specific time windows, encouraging activity during peak or strategic periods.
Visual elements such as customizable banners and branded pop-ups further support campaign differentiation, allowing operators to maintain a consistent brand experience throughout the player journey.
Campaign execution is supported by automation features that reduce manual workload and improve operational efficiency.
For instance, tournament payouts can be processed automatically or with a single action, eliminating the need for manual prize distribution. Operators can also control how different types of bets are treated within campaign logic, ensuring full alignment with promotional rules.
With all campaign data consolidated within the platform, operators can evaluate performance across different formats and iterate quickly.
Jana Filagina, Head of Commercial at Infingame, comments: “Operators today want more than ready-made promotions. They want full control over how campaigns are built and how they perform. With Challenges and Tournaments, they can configure every element, monitor results in real time, and adjust campaigns instantly. This level of flexibility allows teams to respond faster to player behavior and continuously improve outcomes.”
The ability to compare campaigns, analyze engagement patterns, and adjust mechanics in real time supports a continuous optimization cycle, turning campaigns into an ongoing process rather than a one-off activity.
About Infingame
Infingame is a leading game aggregator built to help operators move faster and scale smarter. Through a single API integration, the platform gives access to a portfolio of over 16,000 games from more than 150 providers, allowing partners to launch quickly without dealing with multiple integrations.
Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via the LinkedIn page, website or at [email protected].
The post Infingame expands campaign management for operators with fully customizable engagement tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
diversity and inclusion
Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026
Pronet Gaming has been shortlisted across nine categories at the 2026 Women in Gaming (WIG) Diversity Awards, set for 12 June at The Savoy Hotel in London.
The omni-channel turnkey provider is nominated for the Corporate Wellness Award, which the company said is driven by an initiative in Bulgaria that provides structured medical and mental health support for employees.
Eight Pronet Gaming employees are also on the shortlist: Barsha Shrestha (Employee of the Year), Jovana Grabez (Industry Achiever), Devora Kotseva (Inspiration of the Year), Gina Lama (Leader of the Year), Klara Tomažič (Positive Role Model of the Year), Sunkiran Boyal (Outstanding Mentor), Tilly Chandler (Executive Assistant of the Year), and Desislava Velcheva (HR Champion of the Year).
Pronet Gaming pointed to its 2025 WIG recognition, when it was shortlisted for Company of the Year and Great Place to Work, alongside nine individual nominations. Jade Sienna-Ricciardi won Young Leader of the Year.
Commenting on the shortlist, Pronet Gaming CEO Alex Leese said: “Being shortlisted once again is something we’re incredibly proud of. These nominations reflect not only the talent and dedication of our people, but also our shared commitment to building a positive, supportive, and forward-thinking workplace culture across the business.”
The post Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Apple7 days agoIBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil
-
Brazil7 days agoEsportes da Sorte campaign celebrates fans’ resilience in support of Brazil
-
apuestas deportivas7 days ago¿Por qué Pix es central en la lucha contra el mercado ilegal de apuestas?
-
Black Label7 days agoPragmatic Play signs Latam Agreement with Black Label
-
AI6 days agoMGA Launches Consultation on AI Gaming Charter
-
Brasil7 days agoNo próximo ciclo do iGaming regulado, contexto será tão importante quanto tecnologia”
-
Latest News4 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Brazil6 days agoIBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0



