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Football for Friendship eWorld Championship to be held for the second time in F4F World multiuser simulator

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The Football for Friendship eWorld Championship (eF4F) will be taking place for the second time at the end of May. After sports fans from over 100 countries took part last year, 211 countries and regions will be represented this time round.

The important events in Gazprom’s International Children’s Social Programme Football for Friendship (F4F) will be taking place in a digital format this year too because of the pandemic. Following established tradition, a few highlights are being organised to take place in Istanbul, the host city for the final of the UEFA Champions League, from 28th to 30th May.

The 2021 Football for Friendship eWorld Championship (eF4F) will take place on the multiplayer simulator Football for Friendship World (F4F World), which was specially developed for F4F. International team matches can be organised on this platform in real time. The individual users, each of whom is a player on the team, come from different countries. The team consists of a goalkeeper, a defender, two midfield players and two attackers. There is also a trainer and some substitutes. A game runs for 2 halves of 3.5 minutes.

Since 19th April, football academies all over the world have been invited to nominate girls and boys aged 12 to 14 as players. The draw that will put the kids into International Teams of Friendship will be in the middle of May. The Football for Friendship eWorld Championship (eF4F) will take place from 27th to 29th May.

The winners of the 2020 Football for Friendship eWorld Championship were the team “Granular salamander”, whose players came from Bosnia Herzegovina, Kazakhstan, Latvia, the United Arab Emirates, Russia, and Turkey. In the course of the final events in the 8th season of “Football for Friendship”, a new GUINESS WORLD RECORDSTM title was set for the most users in a football video hangout. This year too F4F is aiming once more to set what would be a third GUINESS WORLD RECORDSTM title.

Since December 2020, F4F World has been available to anyone interested, outside of the eF4F tournament as well, free of charge in 27 different languages. An exciting match, in which the Nine Values of Football for Friendship: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour, are emphasised, awaits F4F World players. The particular features of F4F World include an original, hand-drawn design, a unique profile modification function, the option of playing in various divisions and leagues, of founding one’s own club or of inviting randomly selected players from around the world to take part in the match. In addition, participants can design their own player as they wish. For example, the players’ hairstyles show the colours of their respective national flags. The 2021 version will also offer some new features like training sessions. The F4F World game is available on MS Windows, Apple MacOS and iOS and was developed by the company DataArt.

Andrey Trusov, DataArt: “It was very interesting and motivating to have the opportunity to contribute to the development of F4F. For me, it was a new experience that there is such a competition for children – one that also promotes values like friendship, fairness, and peace. My colleagues and I engaged very intensively with the whole F4F concept in order to be able to give it form and expression in virtual reality.”

About the programme:
The International Children’s Social Programme Football for Friendship has been run by Gazprom since 2013. Over the previous eight seasons, the programme has brought together over 15,000 participants from 211 countries and regions and over 6,000,000 supporters.

Young Players and Young Journalists are the participants in the programme – boys and girls aged 12 including children with disabilities. Young Players represent different countries and cultures united in the mixed teams of the Football for Friendship World Championship. They show that nationality, gender, and physical abilities aren’t a barrier to becoming a team. Young Journalists cover the events of the programme in the International Children’s Press Center. All participants become Young Ambassadors of the programme and continue to share their Football for Friendship experience and promote universal human values: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.

In 2020, Football for Friendship was held online. A special digital platform connected over 10,000 players of all ages. It has become the home for international children’s competitions and a playground where anyone can train, join in the international mixed teams and play their favourite game in the Football for Friendship format without leaving the comfort of their home.

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Kaizen Gaming takes two Latin America operator awards at SBC Awards Americas 2026

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Betano owner repeats wins for Sportsbook Operator of the Year and Casino Operator of the Year at the Fort Lauderdale ceremony on 10 June.

Kaizen Gaming has won both “Sportsbook Operator of the Year – Latin America” and “Casino Operator of the Year – Latin America” at the SBC Awards Americas 2026, repeating the double from last year. The ceremony was held on Wednesday, 10 June, during SBC Summit Americas in Fort Lauderdale, Florida.

The operator, which owns the Betano online sports betting and gaming brand, said the awards reflect its continued performance across Latin America. The company positioned Betano as a leading regional brand, citing market presence in Brazil and other South American markets including Argentina and Peru.

Christos Tzalavras, Kaizen Gaming’s Chief Product Officer, said: “We are very happy about this distinction, especially since it recognizes our focus on providing our customers with the best possible experience, both through our Sportsbook and our Casino offerings. And of course, it’s equally important that these awards concern the Latin American region, which has totally embraced us and to which we owe a large part of our success. With the World Cup now upon us, South America is a hugely strategic region for the industry, and we remain committed to setting new standards for innovation, trust, and customer experience.”

In the same announcement, Kaizen Gaming pointed to its sports marketing footprint in the region and wider international visibility ahead of the FIFA World Cup 2026™. Betano has been named an Official Tournament Supporter for Europe and South America, and has also been announced as an Official Regional Sponsor of the Argentine National Football Team. The company is also an Official Partner of CONMEBOL, with the partnership beginning around CONMEBOL Copa America™2024 and continuing into subsequent competitions.

Kaizen Gaming also highlighted a recent acquisition aimed at product development. Earlier this year, it acquired GameplAI, a provider of AI-powered sports trading and analytics, which Kaizen said will be integrated into Betano to enhance sports trading, player markets and performance analytics.

The post Kaizen Gaming takes two Latin America operator awards at SBC Awards Americas 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Kaizen Gaming Repeats Double Latin America Operator Win at SBC Awards Americas 2026

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Dual honours with awards for both “Sportsbook Operator of the Year – Latin America” and “Casino Operator of the Year – Latin America”

 Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been named both “Sportsbook Operator of the Year – Latin America” and “Casino Operator of the Year – Latin America” for the second year running at the SBC Awards Americas 2026. The ceremony took place on Wednesday, 10 June, on the second day of the SBC Summit Americas at Fort Lauderdale, Florida.

The repeat double award wins reinforce Betano’s position as a leading force in online betting and gaming across the region. Betano is arguably considered the no 1 igaming brand, with the biggest market share in Brazil, South America’s largest market, while it is also one of the market leaders in other South American countries, including Argentina and Peru.

Kaizen Gaming continues to set new benchmarks with customer experience at the core of its offering, underpinned by its proprietary technology, elite football partnerships, and ongoing product innovation. This includes a range of player-centric features, such as increasingly sophisticated AI-powered personalisation, trending content, enhanced in-play experiences and social functionality, alongside a wide selection of engaging rewards and offers.

Christos Tzalavras, Kaizen Gaming’s Chief Product Officer commented: “We are very happy about this distinction, especially since it recognizes our focus on providing our customers with the best possible experience, both through our Sportsbook and our Casino offerings. And of course, it’s equally important that these awards concern the Latin American region, which has totally embraced us and to which we owe a large part of our success. With the World Cup now upon us, South America is a hugely strategic region for the industry, and we remain committed to setting new standards for innovation, trust, and customer experience.”

The FIFA World Cup 2026™ is a significant moment for Betanο, which has been named an Official Tournament Supporter for Europe and South America. This will see Betano provide fans with many unique and exclusive opportunities to experience the excitement of the FIFA World Cup through exclusive fan activations, while also promoting responsible play through dedicated tools and 24/7 customer support.

Betano was also recently announced an Official Regional Sponsor of the Argentine National Football Team – the FIFA World Cup Qatar 2022™ champions. At the same time, it remains the title sponsor of both Brazil’s top domestic competitions, Brasileirão Serie A and Copa Betano do Brazil, the Presenting Partner of the Argentine Liga Profesional de Fútbol and Copa Argentina, as well as the principal and front-of-shirt partner of top flight South American clubs, including Clube de Regatas do Flamengo and Club Atlético  River Plate. Furthermore, Kaizen Gaming is an Official Partner of CONMEBOL, with the partnership starting through the CONMEBOL Copa America™2024 and since then continuing with other tournaments including the CONMEBOL Copa América Femenina 2025™ and the CONMEBOL Liga de Naciones Femenina.

Additionally, Betano has an extensive Corporate Social Responsibility footprint in the region, supporting the work of organisations like FADeC (the Argentine Federation of Sports for the Blind), Fundación Empate (which supports the inclusion and development of people with Down syndrome in Argentina), Afroesporte (which empowers Black athletes in Brazil to develop their careers) and Fundação Laço Rosa (which supports women’s fight against breast cancer in Brazil).

Earlier this year, Kaizen Gaming also underscored its focus on customer-centric technology innovation with the acquisition of GameplAI, a provider of AI-powered sports trading and analytics. The deal enables the integration of GameplAI’s technology into Betano, enhancing capabilities across sports trading, player markets and performance analytics, for users globally.

The post Kaizen Gaming Repeats Double Latin America Operator Win at SBC Awards Americas 2026 appeared first on Americas iGaming & Sports Betting News.

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO

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B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.

The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.

As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.

The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.

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