Latest News
Football for Friendship eWorld Championship to be held for the second time in F4F World multiuser simulator
The Football for Friendship eWorld Championship (eF4F) will be taking place for the second time at the end of May. After sports fans from over 100 countries took part last year, 211 countries and regions will be represented this time round.
The important events in Gazprom’s International Children’s Social Programme Football for Friendship (F4F) will be taking place in a digital format this year too because of the pandemic. Following established tradition, a few highlights are being organised to take place in Istanbul, the host city for the final of the UEFA Champions League, from 28th to 30th May.
The 2021 Football for Friendship eWorld Championship (eF4F) will take place on the multiplayer simulator Football for Friendship World (F4F World), which was specially developed for F4F. International team matches can be organised on this platform in real time. The individual users, each of whom is a player on the team, come from different countries. The team consists of a goalkeeper, a defender, two midfield players and two attackers. There is also a trainer and some substitutes. A game runs for 2 halves of 3.5 minutes.
Since 19th April, football academies all over the world have been invited to nominate girls and boys aged 12 to 14 as players. The draw that will put the kids into International Teams of Friendship will be in the middle of May. The Football for Friendship eWorld Championship (eF4F) will take place from 27th to 29th May.
The winners of the 2020 Football for Friendship eWorld Championship were the team “Granular salamander”, whose players came from Bosnia Herzegovina, Kazakhstan, Latvia, the United Arab Emirates, Russia, and Turkey. In the course of the final events in the 8th season of “Football for Friendship”, a new GUINESS WORLD RECORDSTM title was set for the most users in a football video hangout. This year too F4F is aiming once more to set what would be a third GUINESS WORLD RECORDSTM title.
Since December 2020, F4F World has been available to anyone interested, outside of the eF4F tournament as well, free of charge in 27 different languages. An exciting match, in which the Nine Values of Football for Friendship: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour, are emphasised, awaits F4F World players. The particular features of F4F World include an original, hand-drawn design, a unique profile modification function, the option of playing in various divisions and leagues, of founding one’s own club or of inviting randomly selected players from around the world to take part in the match. In addition, participants can design their own player as they wish. For example, the players’ hairstyles show the colours of their respective national flags. The 2021 version will also offer some new features like training sessions. The F4F World game is available on MS Windows, Apple MacOS and iOS and was developed by the company DataArt.
Andrey Trusov, DataArt: “It was very interesting and motivating to have the opportunity to contribute to the development of F4F. For me, it was a new experience that there is such a competition for children – one that also promotes values like friendship, fairness, and peace. My colleagues and I engaged very intensively with the whole F4F concept in order to be able to give it form and expression in virtual reality.”
About the programme:
The International Children’s Social Programme Football for Friendship has been run by Gazprom since 2013. Over the previous eight seasons, the programme has brought together over 15,000 participants from 211 countries and regions and over 6,000,000 supporters.
Young Players and Young Journalists are the participants in the programme – boys and girls aged 12 including children with disabilities. Young Players represent different countries and cultures united in the mixed teams of the Football for Friendship World Championship. They show that nationality, gender, and physical abilities aren’t a barrier to becoming a team. Young Journalists cover the events of the programme in the International Children’s Press Center. All participants become Young Ambassadors of the programme and continue to share their Football for Friendship experience and promote universal human values: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.
In 2020, Football for Friendship was held online. A special digital platform connected over 10,000 players of all ages. It has become the home for international children’s competitions and a playground where anyone can train, join in the international mixed teams and play their favourite game in the Football for Friendship format without leaving the comfort of their home.
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Boomerang Partners
Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026
The Golden Boomerang Awards 2026 by Boomerang Partners is moving into its decisive phase. The third and final stage of the tournament – titled “Overtime” – will run from 20 July to 31 August. It marks the last opportunity for participants to reshape the leaderboard and compete for the season’s main prize – an exclusive private dinner with a football legend in September 2026.
Overtime mechanics: points allocation
To intensify competition during the final stretch, Boomerang Partners is introducing an updated scoring system. From now on, affiliate teams will earn 3 points for every FTD generated on any partner brand from the Agency’s clients’ portfolio. In the previous stage, participants received 3 points for each sports FTD and 1 point for each online casino FTD. Now, the value of all FTDs is identical.
Overtime mechanics: performance boosts
Within the Overtime stage of the Golden Boomerang Awards 2026, a set of performance boosts remains active. These mechanics give participating teams the opportunity not only to catch up but also to overtake the leaders.
- Welcome Boost – x2 points for the first 14 days after entering the stage
- Lucky Five – +5 points for achieving 10 Casino FTDs per week
- Last Minutes Winner – x3 points during the final 7 days of Overtime
Martin Černý, CEO at Boomerang Partners said: “Overtime brings the Golden Boomerang Awards 2026 to its most competitive stage. At this point in the tournament, every result can influence the leaderboard, and teams still have the opportunity to improve their positions. We expect the final weeks to bring strong competition and determine the final standings.”
A final stretch where every day counts
With fewer than 40 days left in the GBA 2026, the competition enters its most volatile phase. The leaderboard remains open, and even small performance shifts can significantly alter final standings. Participants are now entering a stage where strategy, timing, and consistent activity define the outcome – and where the final push may determine the season’s ultimate winner.
Overtime has begun. TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Martin Černý – Boomerang Partners’ CEO since June 2025.
The Agency’s clients’ portfolio contains brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
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GR8_TECH
The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth
The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event.
On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created to help operators make sense of their tournament results and see how their performance stacked up against the room and the wider market.
Led by Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, the session will combine anonymized benchmarks with in-depth post-World Cup platform data on margin, player behavior, retention, and peak-load performance. It isn’t a tournament recap, but a working session built around deeper analysis than GR8_TECH releases publicly.
A First Look at the World Cup Numbers
Initial aggregated data from the GR8_TECH platform shows an average tournament margin of over 12%, alongside a significant increase in staking during the knockout stages.
Average stakes during the play-offs were 53% higher than during the group stage, while the average stake on the final was 89% above the tournament average.
Player interest was highly concentrated. Matches featuring Spain, Argentina, England, or France generated 42% of the total World Cup turnover. Argentina was the tournament’s most-bet-on team, accounting for 12.5% of all bets, although Spain finished only 0.09 percentage points behind Argentina by turnover.
The final also created one of the tournament’s most demanding operational moments. Within one minute of the final whistle, GR8_TECH’s platform settled more than half a million bets, demonstrating the level of processing performance required when a global audience reaches the same outcome simultaneously.
Inside The Locker Room, participants will examine what happened across:
- Live betting and bet builders
- Margin and staking dynamics
- Peak-load and settlement moments
- Acquisition compared with player reactivation
- Retention beyond the final whistle
- Unexpected geographic performance
- Operational, product, and campaign failures
- Priorities for the next major event
“The World Cup generates a huge amount of data, but the value comes from understanding what sits behind it,” said Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH. “This session is about identifying the patterns operators might miss in their own reporting, challenging assumptions, and turning one month of World Cup activity into better decisions for future events.”
See How Your World Cup Stacked Up
Leave the session with anonymized benchmarks, exclusive GR8_TECH platform insights, and a clear view of where your World Cup performance led—or lagged—the market.
Turn the lessons into your next strategy. Join The Locker Room: World Cup Numbers on Thursday, August 20, at 4:00 p.m. CEST.
Register here to secure your place.
GR8_TECH. Platform for Champions
GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
The post The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games launches Age of Cleopatra slot with Hold & Win bonus
ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.
Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.
In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.
Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.
“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.
The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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