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Football for Friendship eWorld Championship to be held for the second time in F4F World multiuser simulator
The Football for Friendship eWorld Championship (eF4F) will be taking place for the second time at the end of May. After sports fans from over 100 countries took part last year, 211 countries and regions will be represented this time round.
The important events in Gazprom’s International Children’s Social Programme Football for Friendship (F4F) will be taking place in a digital format this year too because of the pandemic. Following established tradition, a few highlights are being organised to take place in Istanbul, the host city for the final of the UEFA Champions League, from 28th to 30th May.
The 2021 Football for Friendship eWorld Championship (eF4F) will take place on the multiplayer simulator Football for Friendship World (F4F World), which was specially developed for F4F. International team matches can be organised on this platform in real time. The individual users, each of whom is a player on the team, come from different countries. The team consists of a goalkeeper, a defender, two midfield players and two attackers. There is also a trainer and some substitutes. A game runs for 2 halves of 3.5 minutes.
Since 19th April, football academies all over the world have been invited to nominate girls and boys aged 12 to 14 as players. The draw that will put the kids into International Teams of Friendship will be in the middle of May. The Football for Friendship eWorld Championship (eF4F) will take place from 27th to 29th May.
The winners of the 2020 Football for Friendship eWorld Championship were the team “Granular salamander”, whose players came from Bosnia Herzegovina, Kazakhstan, Latvia, the United Arab Emirates, Russia, and Turkey. In the course of the final events in the 8th season of “Football for Friendship”, a new GUINESS WORLD RECORDSTM title was set for the most users in a football video hangout. This year too F4F is aiming once more to set what would be a third GUINESS WORLD RECORDSTM title.
Since December 2020, F4F World has been available to anyone interested, outside of the eF4F tournament as well, free of charge in 27 different languages. An exciting match, in which the Nine Values of Football for Friendship: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour, are emphasised, awaits F4F World players. The particular features of F4F World include an original, hand-drawn design, a unique profile modification function, the option of playing in various divisions and leagues, of founding one’s own club or of inviting randomly selected players from around the world to take part in the match. In addition, participants can design their own player as they wish. For example, the players’ hairstyles show the colours of their respective national flags. The 2021 version will also offer some new features like training sessions. The F4F World game is available on MS Windows, Apple MacOS and iOS and was developed by the company DataArt.
Andrey Trusov, DataArt: “It was very interesting and motivating to have the opportunity to contribute to the development of F4F. For me, it was a new experience that there is such a competition for children – one that also promotes values like friendship, fairness, and peace. My colleagues and I engaged very intensively with the whole F4F concept in order to be able to give it form and expression in virtual reality.”
About the programme:
The International Children’s Social Programme Football for Friendship has been run by Gazprom since 2013. Over the previous eight seasons, the programme has brought together over 15,000 participants from 211 countries and regions and over 6,000,000 supporters.
Young Players and Young Journalists are the participants in the programme – boys and girls aged 12 including children with disabilities. Young Players represent different countries and cultures united in the mixed teams of the Football for Friendship World Championship. They show that nationality, gender, and physical abilities aren’t a barrier to becoming a team. Young Journalists cover the events of the programme in the International Children’s Press Center. All participants become Young Ambassadors of the programme and continue to share their Football for Friendship experience and promote universal human values: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.
In 2020, Football for Friendship was held online. A special digital platform connected over 10,000 players of all ages. It has become the home for international children’s competitions and a playground where anyone can train, join in the international mixed teams and play their favourite game in the Football for Friendship format without leaving the comfort of their home.
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celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
PokerStars Open Namur returns May 27 with €1m guaranteed Main Event
Belgium stop at Circus Casino Resort Namur runs May 27–June 7 and adds PokerStars Live League points toward a €157,500 credit pool.
PokerStars will bring PokerStars Open Namur back to Circus Casino Resort Namur from May 27 to June 7, with the festival returning one day after the operator’s May 26 announcement.
The stop follows a 2025 edition PokerStars said was record-breaking for Belgium, including 1,571 entries in the Main Event and what it called the largest live tournament prize pool in Belgian poker history.
This year’s schedule is headlined by the €1,100 PokerStars Open Main Event, which carries a €1,000,000 guaranteed prize pool. Other listed highlights include the €400 PokerStars Open Cup (May 27-31), €3,300 Super High Roller (June 1-2), €2,200 High Roller (June 5-6), and €800 Mystery Bounty (June 6-7).
“Last year’s turnout reinforced Namur’s place as one of the most exciting live poker stops in Europe,” said Cedric Billot, Associate Director of Live Events Operations at PokerStars. “What makes the event special isn’t just the size of the fields, it’s the atmosphere around the entire festival.”
PokerStars also positioned Namur as a scoring stop in the PokerStars Live League, which awards points across High, Medium and Low leaderboard tiers. PokerStars said players are competing for a share of €157,500 in PokerStars LIVE event credit, with the top 30 players in each tier qualifying for a €100,000 freeroll at the first European Poker Tour festival of 2027.
The post PokerStars Open Namur returns May 27 with €1m guaranteed Main Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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