Africa
Incentive Games handed 12-month contract extension with Bet Lion

Free-to-Play & Virtual Sports game provider to continue its successful relationship with top African online and mobile sportsbook brand, Bet Lion
Incentive Games has signed a 12-month contract extension with popular African online and mobile sportsbook operator, Bet Lion, allowing users to access even more Free-to-Play and Pay-to-Play virtual sports games.
The extended agreement will see Bet Lion launch additional games to its players in Kenya and Zambia, including Incentive Games’ new Pick 5 title as well as its upgraded Pick 6 and Dream Team games that have proved to be a big hit with users so far.
Incentive Games’ Dream Team is a long-established user favourite that allows them to choose their own fantasy team of 5 players from a single football match and compete against other users to win a cash prize. These 5 players then earn or lose points for every action they take in the real-life match.
Pick 6 is challenges users to correctly predict the scores in six football matches for the chance to win a cash prize.
Pick 5 is a new concept that combines virtual sports and a score predictor in a Free-to-Play format. Users predict the scores in virtual matches, instead of real-life ones. This means users can play multiple times a day, unlike with Pick 6 whose frequency is dictated by the scheduling of real-life football matches.
Since joining forces with Bet Lion in September 2018, Incentive Games’ titles have enjoyed huge traction with Bet Lion players; Pick 6 and Dream Team regularly attract tens of thousands of entrants per week.
Incentive Games has built a formidable reputation for developing games specifically for markets where cellular data costs are still a significant barrier for a lot of users. Games have also been optimised for Opera Mini Extreme mode.
John Gordon, CEO of Incentive Games: “We are thrilled to have extended our partnership with our good friends at Bet Lion and to be able to build on the incredible success we have enjoyed to date by launching additional games on their stellar brand.
“Our games have been designed specifically for markets such as Kenya and Zambia, but they also play exceptionally well on smartphone and tablet devices. We look forward to working closely with the Bet Lion team as it takes its content offering to the next level.”
Jason Gibson, Chief Marketing Officer at Bet Lion, said: “Given the success of our partnership with Incentive Games over the past few years it was an easy decision to extend our current agreement for another 12 months. Its games are among the most popular offered to our players.
“We look forward to launching Pick 5 in the coming weeks as well as updated versions of Pick 6 and Dream Team, both of which are firm player favourites.”
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Africa
Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.
This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.
Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.
SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.
Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”
Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”
The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.
Africa
MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.
Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.
Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.
Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.
Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”
Mula League is now live on the MulaSport platform.
The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.
Africa
Rise & Hustle partners with Altenar to power its new sportsbook offering

Next-gen operator launches sport betting with award-winning platform provider
Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched sports betting within its street game platform through a new partnership with leading sportsbook platform provider Altenar.
As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria.
Popular sports such as football and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.
The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and seamless wallet integration across casino, free-to-play and sportsbook. An optimised UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.
Altenar’s customisable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and fraud prevention. Operators can now benefit from real-time, competitively priced odds and 24/7 access to Altenar’s trading team, highlighting its commitment to customer care.
The partnership follows a strong year for Altenar on the African continent, after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as Regional Director.
Tassos Theocharidis, Senior Sales Executive at Altenar, said: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market.
“We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.”
Josh Jones, CEO & Co-Founder of Rise & Hustle, commented: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.
“The onboarding process and speed-to-market were two key factors in choosing Altenar and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”
The post Rise & Hustle partners with Altenar to power its new sportsbook offering appeared first on European Gaming Industry News.
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