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Harrah’s Resort Atlantic City To Open Five New Dining, Nightlife, & Spa Concepts This Spring

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Building on its legacy of four decades of success in the Atlantic City market, the Marina District’s first casino-hotel, Harrah’s Resort Atlantic City, announced today it will debut five new offerings this spring that introduce a brand-new spa and four new dining, nightlife and entertainment concepts for guests to enjoy.

Following the excitement of Caesars Entertainment’s recently-announced commitment of $400 million in capital investment and improvements into its Atlantic City resorts over the next three years, which includes upgrades to guestrooms and suites in Harrah’s Atrium Tower, Harrah’s Resort will additionally unveil five new offerings that will further complement the new guestroom renovations. These enhancements to the overall resort include:

The Spa at Harrah’s Resort – a first-class spa experience conveniently situated adjacent to The Pool, Fitness Center, and The Waterfront Conference Center
The Lobby Bar – an expanded and upgraded bar experience that will serve as the ultimate pre and post destination for an evening out at the resort with top-shelf selections, craft cocktails, and over 70 variations of whiskey and spirits
The Baywalk at Harrah’s – an outdoor, bayside container bar with dining and live music
Rum Point Crab House – a fresh crab and seafood restaurant with scenic sunsets and water views
A new dining and nightlife experience at the resort’s famous Pool at Harrah’s.

“Harrah’s Resort was the very first casino to open in the Marina District more than 40 years ago. It helped transform the area into a sophisticated resort destination within the market,” said Gregg Klein, Senior Vice President and General Manager for Harrah’s Resort Atlantic City. “Four decades later, we are continuing to evolve and introduce brand-new amenities and first-to-market experiences here in Atlantic City. Building on our recently-announced room enhancements to our Atrium hotel tower, these five new concepts will further position our resort as the ultimate summer destination with something for everyone under one roof.”

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All five new offerings will open in time for Memorial Day weekend, with the first phase of the Atrium Tower project completed by Summer 2021.

The All-New Atrium Hotel Tower at Harrah’s Resort
The all-new Atrium Tower at Harrah’s Resort is part of Caesars Entertainment’s commitment to $170 million in hotel renovations in the Atlantic City market. The tower offers spectacular views and fresh design elements in rooms ranging from 450 to 700 square feet per room.

Designed by Interior Image Group, the remodeled guestroom and suites were inspired by the casino’s upscale, yet accessible brand of hospitality with rich elements that are fun, lively and vibrant playing off the resort’s sophisticated Marina District locale. Renderings of the Atrium Tower guestrooms and suites are available HERE.

The Spa at Harrah’s Resort
Debuting May 2021

Opening this May, The Spa at Harrah’s Resort will be a new peaceful oasis for guests to enjoy and recharge for an evening out at the casino-hotel. This state-of-the-art sanctuary will allow guests to take a break from the action in sophisticated style. The sprawling spa retreat will feature 23 treatment rooms, including a deluxe couples suite, complete with an in-room Jacuzzi and fireplace, and a menu of customized spa and salon services, which include skincare, massage and body treatments, as well as nail care, makeup artistry and hair design. Amenities will include individual flat-screen televisions that grace the cutting-edge manicure stations and pedicure chairs, both an in-spa retail and makeup boutique, a hair styling area and separate female and male “wet zones” complete with steam room, sauna and Jacuzzi pool surrounding a fireplace. At this pampering paradise, guests can also relax poolside at Harrah’s spectacular glass dome pool complex located directly across from the spa where the temperature is 82 degrees all year long.

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The Lobby Bar
Opening May 2021

Harrah’s Resort will enhance The Lobby Bar, which is located in the center of the property, doubling the size of the existing bar. It will offer a relaxed, casual environment for guests to grab a specialty drink or classic cocktail. The extensive menu will feature a variety of spirits and creative handcrafted cocktails such as the Fire Flight, a house-made cinnamon elixir shaken with three whiskeys and bourbons and the Sage Peppercorn Smash, made with fresh lemon, sage and mint muddled with house-made peppercorn sage simple syrup, finished with Dad’s Hat Rye whiskey. A variety of local craft beer, bottled beer and wine will also be featured.

The Baywalk at Harrah’s Resort
Opening Late May 2021

Inspired by the success of outdoor, bayside dining at the resort last summer, The Baywalk at Harrah’s Resort will be the ultimate summer destination in Atlantic City with live music, selections from the new Rum Point Crab House’s raw bar, and drinks along the water. With stunning views and refreshing bay breezes, The Baywalk will feature a custom-designed container bar, offering signature cocktails and drinks. The dining menu will feature a wide array of selections that will complement entertainment, games and interactive activities outside in the open air, including live music throughout the week. Signature bites include the Baywalk Burger, featuring aged Angus Beef paired with white cheddar and served with freshly prepared chips.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

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Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

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  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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