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Aintree and Cheltenham festivals bring big boost to audiences for Racing

Published

4 years ago

April 22, 2021

George Miller

Reading Time: 2 minutes

Rachael Blackmore’s win in the Randox Grand National generated record interest © focusonracing.com

The Randox Grand National Festival and the Cheltenham Festival has brought unprecedented interest in horseracing from audiences stuck at home, according to Racecourse Media Group (RMG), which described the last few weeks as a “watershed” period for the sport.

With most of the nation at home due to lockdown restrictions, which have resulted in the closure of retail betting shops, pubs and clubs, and exclusion of spectators at the racecourse, media distribution has been critical to bringing the action from the racecourse to fans at home – and more people than ever are watching.

European Gaming Congress 2024 (Warsaw, Poland)

ITV posted record audiences for every day of the Cheltenham Festival, with an average audience of 1.14m across the week (23% increase on 2020), capped by a peak of 1.9m watching the WellChild Gold Cup, while it registered an audience of 8.8 million for the 2021 Randox Grand National, and record figures for the opening day’s racing from Aintree and the Opening Show.

The TV audience at Aintree was bolstered by more than 3m video streams for the three-day fixture, generated via RMG’s Watch & Bet service. This is more than double the number of streams that the previous staging of the festival produced in 2019.

The media rights company, responsible for the interests of 34 racecourse-shareholders, including Aintree and Cheltenham, also reported that there were 345,000 streams of the Randox Grand National itself, nearly double the 2019 running. The streaming figures reinforce the recent news that the Randox Grand National was Britain’s biggest ever online sports betting event.

The appetite for the festival was bolstered by the international coverage which RMG generated. More than 25 broadcasters took live coverage while more than 30 outlets covered the race for their news bulletins. CNN International, which reaches over 370 million households, covered the race for World Sport programmes, while the likes of Fox News (US), CGTN (China and International), Globo (Brazil), Sky News Arabia and Channel 10 (Australia) also offered the fixture valuable airtime.

The Aintree festival contributed to RMG’s subscription channel, Racing TV, breaking through the 65,000-membership barrier for the first time, while its website, www.racingtv.com attracted 3.3m page views, up more than 50% against 2019.

The streaming numbers for Aintree come on the back of an even more successful Cheltenham Festival, where video streams for the four days totalled more than 6.5m, 60% up on 2020 – the highest number ever seen for a racing fixture.

Martin Stevenson, CEO of Racecourse Media Group, said: “The last few weeks have been a watershed period for the sport, headlined by Rachael Blackmore’s brilliant win in the Randox Grand National and it represents RMG’s highest performing period in terms of audiences.

“While lockdown restrictions will undoubtedly have contributed to the growth, it emphasises how important our first-rate television production and presentation is, and how important our digital platforms are, given how betting and the consumption of racing is transitioning more and more to online.”

Latest News

DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

Published

4 hours ago

April 4, 2025

Zoltan Tundik

dreamplay-consolidates-its-status-as-a-global-player-in-the-igaming-industry-and-opens-an-office-and-campus-in-cyprus

Reading Time: 2 minutes

DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.

The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.

If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.

Google-style campus for game development talents

The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.

It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.

“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.

What does this mean for the market?

Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.

If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.

And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?

The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.

International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

Published

8 hours ago

April 4, 2025

GamingAmericas.com

igt-wheel-of-fortune-video-poker-makes-global-debut-at-downtown-grand-hotel-&-casino-in-las-vegas

International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

Published

8 hours ago

April 4, 2025

GamingAmericas.com

mlb-players-sign-licensing-agreement-with-penn-entertainment

MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

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