Instant Win Gaming (IWG), a leading eInstant supplier to WLA/NASPL lotteries, has partnered with Atlantic Lottery Corporation (ALC) to produce omnichannel games. Select IWG’s eInstants are being simultaneously recreated as retail instant tickets and pull-tabs.

Omnichannel eInstants, meaning digital games that are launched with retail companion tickets have become common with many lotteries. Often, an eInstant is developed that adopts the visual theme of a planned retail game. In the case of ALC, they have elected to print retail games that match the visual themes as well as the functional mechanics of already popular eInstants.

One of IWG’s classic eInstants, Super Cash Buster, has been connecting with a wide player audience throughout the Atlantic provinces for several years. ALC has worked with their retail instant game supplier, Scientific Games, and produced a printed version of the same game.

This month, ALC launched a pull-tab version of IWG’s Prospector’s Gold eInstant. IWG and ALC anticipate additional omnichannel games, based on popular eInstant titles.

Rhydian Fisher, IWG CEO, said: “Thank you ALC for this latest opportunity. Over the past 20 years, it has been common for our lottery partners to ask us to create eInstants that match already popular printed games. Now it’s equally common for our lottery partners to ask their printed game suppliers to develop games that incorporate proven IWG brands. We are thrilled to see our themes and mechanics convert into very successful retail games.”

Robert Lalonde, ALC Director of iGaming, said: “Atlantic Lottery is excited to develop new omnichannel games with IWG. ALC players do not see retail lottery and iLottery as different products, but rather as different sales channels. Thank you IWG for helping with our continued efforts to integrate our online and retails channels.”

Jungle Tumble Jackpots delivering strong results for North American lotteries

Instant Win Gaming (IWG), the leading supplier of digital e-Instant games to NASPL/WLA-member lotteries, continues to build momentum with its new progressive jackpot enabled e-Instant games after launching the innovative product with the Atlantic Lottery Corporation (ALC).

ALC, a long-term customer of IWG, becomes the third North American lottery to go live with the company’s Jungle Tumble Jackpots, the first game to feature the supplier’s progressive jackpot technology.

The initial success of IWG’s new progressive jackpot enabled e-Instant games has significantly exceeded the company’s expectations, with initial customers Virginia Lottery and New Hampshire Lottery reporting strong results after going live with Jungle Tumble Jackpots at the end of 2020.

The game format consisting of three in-game daily, weekly and monthly jackpots has proven to resonate with online players, combining the digital entertainment of e-Instant games with the proven excitement of jackpot-style prizing.

In line with previous launches, ALC benefited from the progressive jackpot module being completely contained within IWG’s Remote Game Server (RGS), enabling the Canadian lottery to roll out the games without further technical work required at the iLottery platform level.

Rhydian Fisher, IWG CEO, said: “We knew the creation of progressive jackpot enabled e-Instant games would disrupt the iLottery sector, but even we’ve been overwhelmed with the strong performance this new category has produced in such a short period of time.

“Launching the new jackpot technology with our long-term friends at ALC is an exciting step and hopefully will produce similar results as we’ve seen in New Hampshire and Virginia so far. Jungle Tumble Jackpots is one of the standout games in the iLottery space right now and expect it to become a big hit with ALC players.”

Robert Lalonde, iGaming manager at ALC, said: “The team at IWG continues to add value to our customers in the iLottery space with its innovative new progressive jackpot enabled e-Instant games.

“We instantly recognized the potential of this category and believe it will drive significant player interest for the foreseeable future. Players are sure to enjoy Jungle Tumble Jackpots and playing for a chance to win the three in-game jackpots up for grabs.”