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Mer Telemanagement Solutions Signs Definitive Merger Agreement with SharpLink, a Pioneer in Sports Betting Technologies
Mer Telemanagement Solutions Ltd., a global provider of telecommunications expense management, call accounting and contact center software, announced that it has entered into a definitive Agreement and Plan of Merger with SharpLink, Inc. (“SharpLink”), a leading online technology company that works with sports leagues, fantasy sports sites and sports media companies to connect fans to relevant and timely betting content sourced from its sportsbook partners. Upon the closing of the merger, which is conditioned upon approval of MTS shareholders and other standard closing items, the Company will change its name and pursue the business of SharpLink under new management and Board control.
Founded by industry veterans with extensive experience developing and selling enterprise-level sports technology solutions, SharpLink is an early innovator in the sports betting conversion marketplace. SharpLink currently has contractual relationships with sports teams, media companies and league operators, including the PGA TOUR® and NASCAR®. Both leverage SharpLink’s legacy “free-to-play” game platform to enhance user engagement and gaming strategies. More recently, the PGA TOUR and NASCAR have leveraged SharpLink’s conversion platform to introduce dynamic and real-time sports betting content from multiple sportsbook partners.
Morgan Stanley estimates that the online sports betting market will generate over $9.2 billion in annual revenue in the U.S. alone by 2025, with the international market currently several times that amount. According to internal research, an estimated $20 billion has already been invested in acquisitions and partnerships by gaming operators, sports leagues and media companies as the industry rapidly expands and prepares for betting growth in the U.S. Currently 22 states allow online sports betting, including New York, which passed the new legislation just last week. SharpLink’s engagement technology delivers personalized sportsbook betting offers and engaging experiences for fans who are interested in legal online betting.
“We are excited to achieve this major milestone by signing the definitive merger agreement with SharpLink, and we believe the transaction, when closed, will provide significant value to both the current MTS shareholders and the SharpLink shareholders who will be receiving MTS shares in the Merger,” stated Roy Hess, MTS CEO. “Following the merger, our Company will be on the leading edge of a potentially massive sports betting market in the U.S. and globally. By providing proprietary advanced conversion and engagement solutions for the sports betting industry, we expect SharpLink’s services will be needed by many companies looking to capitalize on this opportunity. We are excited about our future growth strategy as well as the current industry’s rapid expansion both in the U.S. and globally. We encourage all shareholders to look for our mailed proxy materials in the near future and to support this proposed transaction.”
Rob Phythian, CEO of SharpLink stated: “As sports betting legislation continues to be enacted across the United States, which we are seeing at an accelerated pace as states look to fill budgetary gaps, any company that has an audience of sports fans will have the opportunity to earn additional revenue by opening a channel for that audience to place legal, online bets. We believe SharpLink is well-positioned to provide leagues, media and sportsbook operators – many of whom are already customers — the tools they need to manage and capitalize on this opportunity by using our innovative analytical solutions, not simply advertising banners or buttons. SharpLink’s turnkey intelligent solutions allow these companies to implement advanced technology right out of the gate, and quickly start connecting their users to real-time sports betting content.”
“The sports betting market is shifting rapidly and is beginning to recognize the need for analytically based betting solutions. We expect this merger to provide SharpLink greater access to the capital markets so that we may scale effectively to meet demand, continue to innovate, and sharpen our portfolio of businesses and technology. We thank the professional team at MTS for their dedication and hard work getting this deal towards a rapid closing – we cannot do it without them,” Phythian added.
Transaction Summary
Under the terms of the merger agreement, the holders of SharpLink’s outstanding common stock and preferred stock immediately prior to the merger will receive ordinary shares and preferred shares, as applicable, of MTS in the merger. On a pro forma and fully-diluted basis for the combined company, SharpLink shareholders are expected to own approximately 86% of the combined company (inclusive of a stock option pool of 10% of the fully-diluted outstanding share capital of the combined company).
Funding to close the transaction has already been fully committed by an institutional investor. The proposed transaction has been unanimously approved by the board of directors of both companies and by the shareholders of SharpLink. After closing, the current MTS business will continue to operate, managed by members of the current MTS management team.
SOURCE Mer Telemanagement Solutions Ltd. (MTS)
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Pragmatic Play, a leading provider of iGaming content, has launched Sugar Rush Super Scatter, the latest installment in its multi-award-winning candy-themed slots series.
This exciting new release offers players the chance to win up to 50,000x their stake, adding even more sweetness to the beloved franchise.
Following the success of the original Sugar Rush and Sugar Rush 1000, this newest release introduces the Super Scatter feature, adding high-volatility thrills to the popular 7×7 grid. Players collect clusters of 5–15+ matching sweet symbols to score base game wins up to 150x, while the tumbling feature and multiplier spots return, applying multipliers from 2x up to a staggering 1,024x on consecutive tumbles.
The Super Scatter bonus game is the highlight, awarding instant cash prizes when one to four special symbols land on a triggering spin. Sticky marked spots and multipliers remain active during the feature, with 3–7 additional scatters retriggering 10–30 extra spins, significantly boosting winning potential.
Select markets also enjoy three ante bet options and two bonus buys, which guarantee multipliers across the grid, ensuring players can maximize their chances of landing massive wins.
Sugar Rush Super Scatter follows Pragmatic Play’s proven formula for fan-favorite slots enhanced with Super Scatter mechanics, joining previous hits such as Gates of Olympus Super Scatter, Sweet Bonanza Super Scatter, and Starlight Princess Super Scatter.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Sugar Rush Super Scatter takes one of our most successful titles and sweetens it further with a 50,000x max win. The release highlights our commitment to creating diverse games designed for long-term player engagement and strong commercial impact.”
With its colorful candy graphics, high-energy gameplay, and record-breaking multipliers, Sugar Rush Super Scatter is poised to be one of the hottest Pragmatic Play slots of 2026.
The post Pragmatic Play Sweetens Slots with Sugar Rush Super Scatter and Massive 50,000x Wins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026
Freebets.com, the leading U.K. sports betting affiliate, has announced an exclusive partnership with Stephen ‘The Racing Blogger’ Power, the renowned horse racing influencer.
This collaboration will run throughout 2026, positioning Stephen as the official brand ambassador for Free Bets and delivering expert insights across the National Hunt calendar.
The partnership will see Stephen cover all major racing events, including the Cheltenham Festival and the Grand National, sharing his unique, energetic analysis with fans via Free Bets’ digital platforms and social media channels. Known to his 300,000+ followers as Blogger or Bloggsy, Stephen will provide betting previews, tips, and expert commentary on both horse racing and football.
Additionally, Stephen will promote Free Bets’ soon-to-launch free-to-play games, offering users a dynamic and engaging betting experience on the Freebets.com website.
Dominic Celica, Head of PR at Free Bets, said: “The Racing Blogger has built an incredible following across X and Instagram and is a leading voice in horse racing content. We’re thrilled to collaborate with him and have an exciting pipeline of content planned for racing fans in 2026.”
Stephen Power added: “I’m delighted to work with Free Bets to bring engaging, insightful content during the biggest race meetings of the year. Together, we’ll provide racing enthusiasts with expert tips, exclusive offers, and a deeper connection to the sport.”
With this partnership, Free Bets aims to strengthen its position as a go-to destination for horse racing fans in the U.K., combining expert insights, exclusive content, and interactive betting experiences.
The post Free Bets Appoints The Racing Blogger as Exclusive Horse Racing Brand Ambassador for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino floor management
Win Systems Showcases Cutting-Edge WIGOS Casino Management System Upgrades at ICE Barcelona 2026
Win Systems, a global leader in casino technology solutions, is set to showcase its latest innovations at ICE Barcelona 2026, one of the premier international gaming industry events, held from January 19 to 21 at Fira Barcelona – Gran Via.
Visitors can explore Win Systems’ groundbreaking solutions at booth 3M30, where the company will highlight the newest enhancements to its WIGOS casino management system (CMS).
Installed in over 660 casinos worldwide, WIGOS CMS empowers operators to manage gaming floors in real time, optimize slot and table performance, improve operational efficiency, and enhance player loyalty. By delivering strategic insights, WIGOS helps casinos maximize profitability while maintaining a superior gaming experience.
At ICE Barcelona 2026, Win Systems will introduce several key upgrades to WIGOS, designed to elevate casino operations and player engagement:
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Advanced Table Games Player Development Tools – These new features track and analyze player activity in real time, enabling operators to strengthen relationships, increase loyalty, and tailor experiences for high-value players.
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Multi-Vault Management – A flexible solution for interconnected vaults, allowing casinos to efficiently manage cash operations, scale according to operational needs, and streamline workflows.
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InTouch Pro Communication Platform – This innovative tool facilitates direct interaction with players via gaming machines, offering personalized promotions, enhanced engagement, and loyalty-building opportunities.
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Player Rewards Enhancements – Featuring new Bonusing game themes and real-time Fun Play promotions, this feature instantly refunds bets, encouraging interaction and creating a more engaging and rewarding experience for players.
“ICE Barcelona is the ideal platform to demonstrate our commitment to innovation in casino management technology,” said Eric Benchimol, CEO of Win Systems. “Our WIGOS CMS solutions simplify operations while generating measurable value for operators, tailored to the unique demands of each market. We invite all industry professionals to visit booth 3M30 and discover how our technology continues to set new standards in efficiency, engagement, and profitability.”
For more information on Win Systems’ participation in ICE Barcelona 2026 and its comprehensive solutions for casino operators, visit winsysgroup.com.
The post Win Systems Showcases Cutting-Edge WIGOS Casino Management System Upgrades at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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