Asia
SoftSwiss Sportsbook launches its new project with Betjungle
SoftSwiss announced the start of its new betting project, which will run on the Sportsbook Platform. The new client is Betjungle Sportsbook, the project of Betjungle Casino. This will be the very first SoftSwiss Sportsbook client launching onto the Indian market and introducing a specialized Sportsbook Premium Cricket package to its audience. Officially launched on the 24th of March, the Betjungle sports betting project is now ready to provide its players access to more than 10,000 live events.
Furthermore, by launching just ahead of the Indian Premier League, which commenced on the 9th of April, the brand new Betjungle Sportsbook solution is already enabling its players with an immersive betting experience by giving an opportunity to place bets on 30 various events with 100 diverse outcomes.
Running on another SoftSwiss solution – Online Casino Platform, Betjungle Casino will allow its users to benefit from a seamless and non-disruptive experience with both casino and sports betting. An extremely smooth switch between Betjungle Sportsbook and Casino websites is guarantying its players a high-end, user-friendly and secure experience.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We’re thrilled to be launching our services for the new Indian market and doing it together with such an innovative casino brand like Betjungle! By broadening our geographical presence we’re also extending our offering – enabling a Premium Cricket option for one of the most engaged cricket fans in the world. The Indian market has proven itself to be highly committed to sports as a whole and sports betting is an integral part of the overall experience. We’re excited to be opening this new chapter for Sportsbook with our partners Betjungle and are hoping for a very fruitful collaboration!”
The Betjungle team commented this new partnership: “Our team would like to thank the SoftSwiss Sportsbook for allowing us to be the first sports betting website providing its service to the Indian region. We are full of joy to be working with a team that is so innovative, attentive to detail, and caring about its clients. We are 100% sure that SoftSwiss Sportsbook will be able to provide even more opportunities for growth for current and future SoftSwiss clients and will drive the company forward”.
SoftSwiss Sportsbook Platform was launched in December 2020 and was gaining momentum ever since then by signing 5 new clients in Q1 of 2021. Sportsbook is also increasingly working on product development by recently announcing the launch of American league in-play live bets functionality with loads more to come within the next months. The solution provides an easily customised mobile-first user experience, which in its turn will increase platform usability. Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.
About SoftSwiss:
SoftSwiss is an international tech company supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched Sportsbook Platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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Asia
IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
Asia
Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming
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Buenas PH, the licensed e-casino operator under HHR Philippines Inc (HHRPI), has been named the presenting partner of YGS Live’s Battle of the Streamers. The partnership builds on the strong momentum created during the recent launch of YGS Live, a next-generation iGaming broadcast platform founded by esports pioneer Julius “Banoobs” Mariano.
Buenas PH is backed by strong corporate leadership that firmly establishes its position in the iGaming and entertainment industry. HHR Philippines is venture-backed by publicly listed Pacific Online Systems Corporation (POSC), led by Willy N. Ocier, who serves as Chairman of Belle Corporation. Belle Corporation is SM Investment’s major developer of leisure and tourism destinations built to support the growth of PAGCOR’s Entertainment City. This corporate foundation strengthens Buenas PH’s credibility and long-term direction as it grows in the regulated iGaming sector.
The Battle of the Streamers is the flagship program of YGS Live. Powered by Pragmatic Play and streamed through the soon-to-be-launched Loco Live platform, the event brings together the country’s top iGaming creators in a weekly competition featuring an eleven-million-peso prize pool. As one of the first major events to debut on Loco Live, the program showcases the platform’s commitment to high-quality, responsible, and community-driven iGaming content. It also reinforces YGS Live’s advocacy for responsible iGaming by discouraging creators from promoting unlicensed or scam platforms.
“Through this partnership, Buenas PH supports a mission that elevates Philippine iGaming to a safer and more responsible environment,” said Julius “Banoobs” Mariano, Founder of YGS Live. “Our creators have influence. We want that influence to help shape a healthier culture for fans and players.”
Industry reports have highlighted Pacific Online’s active participation in the growth of regulated online gaming in the Philippines, including its involvement in HHR Philippines and the Buenas operator. These developments strengthen confidence in the company’s long-term direction as a regulated and ethical player in the e-casino sector.
As the presenting partner, Buenas PH takes a central role throughout the Battle of the Streamers program, which runs every Saturday and culminates in a grand finals event on January 18, 2026, at City of Dreams Manila. The event combines high-stakes matches with interactive community segments, along with three million pesos in community giveaways for fans and viewers.
YGS Live continues to position itself as a broadcast network dedicated to responsible, community-driven iGaming content. With Buenas PH as a lead partner, the platform aims to set a new benchmark for safe, creator-focused, and credible iGaming entertainment in the Philippines.
For updates, visit the official YGS Live Facebook page: https://www.facebook.com/YGSLive.
The post Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming appeared first on European Gaming Industry News.
Asia
BetConstruct AI Arrives at G2E Asia 2025 in Manila
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After exhibiting at more than 30 events throughout the year, BetConstruct AI concludes its global calendar at G2E Asia 2025. The exhibition will take place from 10 to 11 December in Manila, Philippines, providing an important stage to present the company’s strategic vision, technological capability and integrated approach to one of Asia’s most influential industry gatherings.
As the Asian iGaming community converges in Manila, BetConstruct AI will welcome visitors at Stand N2-618 to explore an ecosystem designed for operators seeking direction, efficiency and long term growth. Attendees will encounter more than a standard product lineup. They will enter an environment shaped around intelligence, integration and practical value, demonstrating how a connected ecosystem tailored to the Asian market can strengthen performance across digital and retail operations.
As part of its participation at G2E Asia, the company will also highlight its limited-time commercial offer. Operators who sign new agreements on or before 15 January 2026 will receive a 50% reduction on setup fees, tools and services for one year. This initiative provides a more accessible starting point for those planning to expand, introduce new skins or develop their strategic roadmap for 2026.
Central to this environment are the established pillars of the company’s ecosystem, the Sportsbook and the Casino Suite. These pillars represent the depth, coverage, personalisation and consistent multi-channel performance required for reliable operational success. They serve as the entry point into a broader structure where player engagement, loyalty progression and operator creativity form essential components of sustained development.
Within this broader structure, The Last Battle presents a distinctive approach to progression and player value, turning loyalty into a dynamic, evolving experience. Land-Based Solutions extend intelligent capability into physical venues, supported by tools that modernise retail operations, while Loya strengthens player relationships inside every shop through a dedicated loyalty framework.
Affigates, presented separately within the ecosystem, offers an independent affiliate network prioritising reach, reliability and partnership within a trusted global framework.
Supporting every element of the ecosystem is the AI Suite, the analytical core that connects insight with action. CRM AI strengthens engagement through behavioural understanding.
Umbrella AI reinforces operational confidence by identifying potential risks early and supporting informed decisions. The AI Game Recommendation System elevates personalisation by matching each player with content aligned to their preferences. Together, these components form the intelligence framework that drives the entire BetConstruct AI environment.
The presence at G2E Asia reflects the company’s commitment to building technology that is adaptable, comprehensive and aligned with emerging opportunities across the region.
The post BetConstruct AI Arrives at G2E Asia 2025 in Manila appeared first on European Gaming Industry News.
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