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YGAM calls for Government to support education as part of the Gambling Act Review

Published

5 years ago

April 16, 2021

Reading Time: 2 minutes

The Young Gamers and Gamblers Education Trust (YGAM) has told the Government that the need to educate our future generations on the potential harms of gambling is more important than ever, regardless of any legislative changes.

The charity has submitted its written evidence to the Department for Digital, Culture, Media and Sport (DCMS) as part the call for evidence for the Gambling Act Review. In their response, YGAM outlined the importance of education and the impact of their portfolio of evidence-led programmes.

The Gambling Act Review has been labelled a ‘once in a generation’ moment for everyone connected to the sector and YGAM believes the process presents an opportunity for the UK to set standards for the world to follow.

YGAM wants the issue of gambling harm to be is given the same level of focus as other public health issues such as alcohol and drugs. In their response, the independent charity has called for increased long-term funding to be directed towards research, education and treatment and meaningful engagement from the Department of Health and Social Care and the Department for Education. YGAM has also encouraged the Government to ‘support the progress that has been in the third sector and promote initiatives that demonstrate meaningful impact’. The charity is supporting the notion of a statutory levy.

James Matthewson, Marketing & Communications Manager at YGAM said “The Gambling Act Review presents a much-needed opportunity for the regulation to catch up but also an opportunity to demonstrate the ongoing progress being made to educate and safeguard future generations. This review will scrutinise all aspects of regulation and, as an education charity, we do not claim to have the expertise to contribute to most of these intricate policy decisions. We believe keeping our young people safe should be the key focus of any outcomes from this review. Prevention is a better solution than treatment and we want Government to recognise that education has a vital role to play.”

The topic of gambling harm prevention now features on the PSHE curriculum in England and whilst YGAM welcomes this, they argue it should be a compulsory awareness session for young people during secondary education. Figures released by YGAM earlier this year show that the education charity trained 2,906 practitioners in 2020 (up from its original target of 2,592) as part of the Young Peoples Gambling Harm Prevention Programme. With this training, those practitioners have reached an impressive 184,700 young people to provide vital educational sessions on the harms associated with gambling and gaming (up from a target of 170,300).

The written evidence submitted by YGAM also calls for the gambling industry must do much more to protect consumers and admits that education alone will not prevent gambling harms. They charity welcomes the introduction of any further protections for young people and wants to see more done to minimise the exposure that children have to gambling advertising.

Lee Willows, Chief Executive of YGAM recently wrote a column for The Times newspaper in which he said ‘we have a responsibility to educate young people about the risks of gambling’ and highlighted YGAM’s close working relationship with the education sector.

Cevro

Golden Whale and Cevro team up to advance AI-driven player interaction

Published

2 hours ago

May 5, 2026

Wladimir P.

golden-whale-and-cevro-team-up-to-advance-ai-driven-player-interaction

Golden Whale, a provider of machine learning-driven optimisation and decision intelligence for the iGaming industry, has partnered with Cevro, an AI-powered platform designed to automate and enhance player interactions across support and operational workflows.

At the core of the integration is Golden Whale’s Full Model Control framework, which uses ML models to continuously analyse live player behavioural data, enabling more precise decisioning across engagement and incentives, driven by deeper insight into player value, churn probability and behavioural intent. These decisions can then be actioned through Cevro’s AI agents, allowing operators to guide and control player-facing responses with greater precision across multiple channels, including chat, email and helpdesk, with voice capabilities set to follow.

Cevro’s platform supports a wide range of player-facing processes, including bonus queries, KYC checks, payment-related communications and responsible gaming workflows. By introducing decision intelligence into these touchpoints, operators can move beyond reactive support models and toward more proactive, context-aware engagement, where responses are informed by real-time signals around player value and behaviour.

Eberhard Dürrschmid, CEO at Golden Whale, said: “Operators are managing an increasing number of player communications across different touchpoints, and many of those processes are still handled in a reactive or manual way. By working with Cevro’s AI agents, we can connect our decision intelligence directly into these communication workflows, enabling operators to respond more precisely and consistently, while also reducing the complexity of managing these interactions at scale.”

Chaim Heber, CEO at Cevro, added: “Our focus is on helping operators automate and scale player interactions without losing quality or control. By integrating Golden Whale’s decision intelligence, we can bring a new level of precision into how our AI agents operate, using deeper signals around player value, churn risk and behaviour to guide responses. This not only improves resolution and efficiency but also allows operators to deliver more meaningful interactions that support retention and long-term player value.”

The post Golden Whale and Cevro team up to advance AI-driven player interaction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bet365

Evoplay strengthens Brazil footprint with bet365 deal

Published

2 hours ago

May 5, 2026

GamingAmericas.com

evoplay-strengthens-brazil-footprint-with-bet365-deal

Evoplay, the award-winning game development studio, has strengthen its presence in Brazil through a new partnership with leading global operator bet365, marking another step in its growth across regulated Latin American markets.

The agreement sees a selection of top-performing Evoplay titles integrated onto bet365’s Brazilian platform, initially starting with standout releases such as Hot Triple Sevens and Temple of Thunder II Bonus Buy.

The partnership enables Evoplay to bring its diverse portfolio of high-performance content to one of the most promising emerging regulated markets, at a time when Brazil’s evolving landscape continues to create new opportunities for operators and suppliers alike.

By collaborating with bet365, a globally recognised brand known for its extensive reach and strong local engagement, Evoplay reinforces its commitment to delivering tailored content that resonates with regional player preferences.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

Spokesperson at bet365, added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil.

Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

Evoplay

Evoplay is a leading iGaming developer with a portfolio of 250+ slots, table, crash, and instant games.

It uses innovative gameplay and cutting-edge design to elevate user experience and bring new audiences to the world of iGaming.

The company’s commitment to innovation and revolutionary products was recognised by the most prestigious industry awards.

bet365

At bet365, it’s always extraordinary!

bet365 Casino is the home of gaming excitement, offering an extensive range of slots to choose from, including multi-layered jackpots, classic fruit games, and the latest innovative titles. Plus, with popular Live Games like Roulette, Blackjack, and Baccarat, there’s always something for every player.

bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity, and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.

bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegambling.bet365.bet.br/br

The post Evoplay strengthens Brazil footprint with bet365 deal appeared first on Americas iGaming & Sports Betting News.

Advisiments

WE names Valentina Ursini Group Account Director for IBJR and key clients

Published

2 hours ago

May 5, 2026

GamingAmericas.com

we-names-valentina-ursini-group-account-director-for-ibjr-and-key-clients

Brazilian agency We has hired Valentina Ursini as Group Account Director, where she will lead business strategy and client relationships for accounts including EMS, Novibet, Jovi and IBJR (Brazilian Institute of Responsible Gaming).

Ursini brings experience from Leo Burnett, Ogilvy and TBWA, where she led global and local accounts for brands including Visa, Procter & Gamble, Motorola, Gatorade, Coty, Kimberly-Clark and Friboi.

“We has something that is rare today: genuine proximity to the client’s business and a very clear ambition for shared growth,” Ursini said.

“I am joining a team that already knows these clients deeply, and I bring a fresh perspective on expansion opportunities, efficiency and brand building.

It is about developing the business in a consistent and relevant way.”

Maurício Almeida, managing director at We, said Ursini’s appointment raises the standard of service for the agency’s strategic accounts.

“She combines expertise, consistency and a very pragmatic business vision, which is exactly what we look for in our model. She understands that client relationships only make sense when they translate into results.”

* The Brazilian Institute of Responsible Gaming is a private industry association representing licensed betting operators in Brazil. Its primary role is to support the development of a regulated, transparent and sustainable gambling market in the country.

The organization focuses on promoting responsible gaming practices, contributing to public policy discussions, and working alongside regulators to ensure compliance with Brazil’s evolving legal framework for betting.

It also advocates for consumer protection, market integrity and the reduction of illegal gambling activities.

In the context of the article, the IBJR appears as a relevant institutional player within the Brazilian iGaming ecosystem, reflecting the growing importance of industry representation as regulation advances.

The post WE names Valentina Ursini Group Account Director for IBJR and key clients appeared first on Americas iGaming & Sports Betting News.