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ITL rapidly expand CashGenic suppliers throughout Europe
CashGenic, the hygienic cash automation kit from Innovative Technology, enables customers to pay with cash both safely and hygienically. Since it was first launched last year, ITL have secured several distribution suppliers firstly within the UK and now across Europe.
The COVID crisis highlighted the need for businesses to accept cash while maintaining social distancing. Paying by cash carries no fees so remains a popular choice of payment and cash in circulation is still on the increase.
Christian Dieterich, CEO, Perfect Money, provider of innovative payment solutions based in south Germany commented, “We decided to expand our product portfolio to include the CashGenic cash handling system and are proudly building the machines (renamed Vicky) here in Germany. This high-performance, smart cash dispenser has space-saving dimensions so fits onto any counter. Several businesses were surprised to discover that when Vicky was installed, they saw an uplift in cash takings of around 10%.”
“Contactless payment is not only for cashless terminals. With CashGenic customers throw their coins into the machine or slide bills into it.The amount to be paid is entered and the correct change is given out by the device in coins and bills. It provides a safe way to protect your staff and customers without the need to handle cash at the checkout.”Patrick Vandeput, Automation Europe
Commenting on the success of the roll-out, Thorsten Labusch, VP of Sales & Business Development at ITL said, “Using CashGenic gives customers payment choice by allowing those who still want to make cash payments to do so safely whilst eliminating the need for employees to handle cash. In addition, staff no longer need to count cash as the machine automatically does this, therefore saving time and generating greater efficiencies for the business. It also helps eliminate shrinkage and accounting errors as cash handling is automated.”
“Whether at the shift change or at the end of the day, sometimes the cash register is incorrect. There can be losses due to incorrect payment processes or incorrect giving of change – with CashGenic our customers have seen improvements in cash reconciliation, and it is successfully removing the counting time for staff at daily closing.”
Alfred Weichselberger, A.u.S. Spielgeräte
Thorsten continued, “I am delighted to see so many European partners have now committed to supply our unit to enable hygienic cash payments. We currently have several CG partners (Moser Consult Group, DG Automation, Perfect Money, IT Media Consult, A.u.S Spielgeräteand Automation Europe) across Germany, Austria and Belgium and fully expect this list to continue to growwithin Europe.”
“With 12 coins per second, this automatic payment machine is one of the fastest on the market! Speeding up cash payments, means more customers, increased cash and additional profit.”
Dincer Güeney, DG Automation
“CashGenic is the perfect solution at the point of sale. Because it works independently of the existing cash register system it provides a central control of your cash inventory and accelerates and secures all cash processes in day-to-day business.”Thomas Moser, Moser Consult Group
Thorsten concluded, “We are particularly proud of our expansion throughout the whole of Germany, UK, Spain, Austria and Belgium. It clearly shows the demand in the Retail market for cost efficient automatic cash payment systems.”
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HIPTHER, the leading media and events hub connecting Gaming and Technology sectors across Europe and beyond, is thrilled to officially announce that Daniela Zelená has joined the team as Marketing & Community Engagement Coordinator.
Daniela, who most recently served as Event Marketing Manager at Endorphina, brings with her a wealth of industry experience, creativity, and a deep understanding of community-driven engagement. Her passion for authentic connection and audience-first thinking perfectly aligns with HIPTHER’s mission to elevate both digital and in-person experiences across its events, media, and community initiatives.
Daniela officially joined the HIPTHER team one month ago and has already become an integral part of our fast-moving ecosystem. From leading communications across key channels to launching new community formats and audience engagement strategies, she is helping shape the next phase of HIPTHER’s expansion.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: ”Daniela’s experience, energy, and approach to marketing and community-building is exactly what HIPTHER needs as we grow. We’re building something unique here, and we are excited to have her on this journey with us.”
With Daniela’s expertise and vision, HIPTHER is further strengthening its commitment to creative content, meaningful industry dialogue, and a vibrant community that goes beyond events.
Join us in welcoming Daniela to team #hipthers, and stay tuned as we continue to roll out new initiatives designed to connect and inspire the Gaming & TECH community in bold new ways.
About HIPTHER
HIPTHER is the leading conference organizer and media agency for Gaming and Technology industries across Europe and the Americas. Through its events, digital media platforms, and original content, HIPTHER connects innovators, operators, and thought leaders across Gaming, eSports, Fintech, Blockchain, AI, and more.
For more information, visit www.hipther.com or follow us on LinkedIn and Instagram.
The post HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator appeared first on European Gaming Industry News.
BETBY
BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS
BETBY, a top-tier sports betting supplier, has received certification from Gaming Laboratories International (GLI) to provide its sportsbook solution in Peru’s regulated market. This certification marks another significant milestone in BETBY’s continued expansion across Latin America.
With the Peruvian government formalizing its regulated sports betting framework, GLI certification has emerged as a crucial requirement for providers aiming to serve licensed operators in the country. BETBY is now authorized to deliver its innovative and tailored sportsbook solutions in Peru’s rapidly expanding regulated betting market.
GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Peru’s strict technical requirements, including those related to sportsbook functionality, information security management systems, and information security standards. Peru’s regulatory framework is primarily based on GLI-33 certification, which BETBY successfully achieved in early 2025. As a result, the company was well-positioned to swiftly meet the country’s compliance standards.
“Peru represents a key step in our broader Latin American growth strategy, as the region continues to adopt clearer regulatory frameworks for online sports betting,” said Ilze Ramolina, Head of Legal & Compliance at BETBY. “Securing GLI certification for this market, which has a growing digital infrastructure and tech-savvy audience, allows us to support licensed operators in launching compliant and competitive offerings from day one. This is yet another step forward in our mission to deliver tailored, localized solutions that meet both local requirements and regional expectations across the region.”
This achievement follows BETBY’s previous certification for the Brazilian market, solidifying its presence in two of Latin America’s most promising jurisdictions. The supplier’s flexible and highly localised sportsbook platform, combined with its commitment to compliance, positions it as a trusted partner for operators looking to thrive in newly regulated environments.
By entering the Peruvian market, BETBY continues to demonstrate its strategic focus on Latin America, providing hyper-localized, engaging, and secure sports betting experiences for both operators and players.
To find out more about BETBY, visit: https://betby.com/
The post BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS appeared first on Gaming and Gambling Industry in the Americas.
Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season.
The partnership will see Southampton FC become the first football club to partner with Midnite as part of their rapid brand growth.
The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.
Founded in 2018 by Nick Wright and Daniel Qu, Midnite has been hailed as a new disruptor to the betting industry, challenging the status-quo of the UK’s online gambling market by delivering the best value for customers.
The Midnite branding will sit across training kits for both the Men’s and Women’s First Teams. Its logo will also feature on the back of the Men’s First Team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.
Connecting Saints fans like never before
The partnership will see Midnite and Southampton collaborate throughout the season to connect Saints supporters to their club like never before. A host of supporter and community activities will be launched to engage and involve the fanbase in the build-up to the season and throughout the 2025/26 campaign.
Southampton and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.
Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.
“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”
Midnite Vice President of Growth Jonathan Shaw said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.
“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”
The post Southampton Football Club welcomes Midnite as its newest partner appeared first on European Gaming Industry News.
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