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Unibet talks to Abios about the Future of Esports Betting

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The esports market is the fastest growing sports vertical with the betting market following suit. The betting market for esports is expected to grow with a CAGR of 13.1% between 2020 and 2025 according to MarketWatch, showing a great potential for future opportunities. Unibet has offered markets on esports since 2014 and has used Abios widgets to deliver an enhanced customer experience for punters.

We decided to talk to the Esports Product Manager at Unibet, Filip Kristersson, to get his take on esports betting, how they’ve enhanced their betting offer and their predictions for the future.

What are your thoughts on the future of esports and betting?

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Esports will continue to grow and become increasingly important for bookmakers. Within 3 years, it will be a top sport for most sportsbooks and continue to grow. Together with American sports, it will drive new innovations such as betting types, widgets, and ultra-live. The rise of eSoccer as a filler product paints an intriguing picture, are we seeing the beginning of a new paradigm? I foresee interesting times ahead.

What esports games are most popular among your customers?

The big three still rule supreme: CS:GO, LoL, and Dota 2. With the Nordics as some of our core markets, we see a lot of CS:GO activity. Hopefully, The International will be able to go forward as planned in Stockholm this summer, so we can see some proper Dota 2 action as well.

Do you see any growth in interest in other esports games? Are there any new-/upcomers we should keep track of?

While not really being traditional esports, we have seen an increase in eSoccer. The product currently has a filler-role, but can become a proper esports with the right infrastructure and fanbase. Other games of interest are Call of Duty, Valorant, and Rainbow 6, though it’s too early to say anything yet. I’m interested to see the Battle Royale genre getting cracked, as it’s slightly awkward to watch and place bets on now. The growing trend of mobile esports should also be followed, though it will take a while to grow big as an esports in Europe.

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Have you seen any changes in the esports betting market related to Covid-19?

The rise of eSoccer was one thing we didn’t see coming, it was an unexpected surprise. In hindsight, it does make sense. Almost everyone has played the game, it’s recognisable, quick, and fun to bet on. The other esports saw an increase, even if the more prestigious LAN-tournaments were canceled. We have also seen an increase in activity from many of our competitors as well as suppliers. I believe the increased esports awareness benefits us as we have a strong esports product.

Thank you for bringing these great insights on the esports market. You have used our products to enhance and develop the customer experience across your platforms.

How do you use our widgets and value stats?

In short, we use the Abios widgets to enhance our customer experience. Whether you are a frequent bettor or it’s your first time, we want it to be easy, smooth, and understandable to bet at Unibet. The pre-match widgets give you an understanding of the teams’ latest performance, without having to leave Unibet.

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The value stats have been a great way to help players try types of betting they aren’t used to, as well as showcasing how you can use data to improve your betting. It’s also nifty to use on external sites together with promotions.

What value has Abios products brought you?

The compliance checks made us one of the few bookmakers who could have most of our esports events available on site after the Swedish re-regulation. The mapping of streams makes sure it’s possible to view every esports event on our website. Abios continuous service helps us ensure we have all the content available for all markets, something becoming increasingly important with different regulations.

What value has Abios brought to your customers in terms of user experience?

As can be understood from the above answers, they have been a great addition to our customer experience, prolonging time on site and helping to drive both pre-match and in-play betting. At Unibet, we want our players to feel in control and feel good about their bets. By providing additional information in a well-packaged way, we promote the expert feeling.

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Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles

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Lim “Ulsan” Soo-hoon has claimed the TEKKEN 8 at EWC 25 crown having beaten Yoon “LowHigh” Sun-woong in a 5-2 grand final finish. His victory secures DN Freecs their first win at EWC 25 as he takes home $250,000 of the $1,000,000 prize pool.

Lim “Ulsan” Soo-hoon had a strong run at EWC 25, losing just one series against Kim “Kkokkoma” Mu-jong in the first match of the second phase. From that point on, however, he went unbeaten on his way to the grand final, even taking down Kim “Kkokkoma” Mu-jong for revenge on his way back from the lower bracket.

In the semifinals, Lim “Ulsan” Soo-hoon booked his place in the grand final with a 5-3 finish over Kim “CherryBerryMango” Jae-hyun, securing his second EWC TEKKEN 8 grand final in a row. Ulsan showcased his mastery of Dragunov throughout the grand final, setting the scene with a decisive victory in the first set, before taking the title in the seventh set with a 5-2 win.

His grand final opponent, Yoon “LowHigh” Sun-woong, took down Team Vitality’s Jeon “JeonDDing” Sang-hyun in a 5-2 finish to lock his place in the grand final. The former EVO champion displayed his Bryan skills throughout the final against Ulsan, but it wasn’t enough to overcome the overall winner.

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“I never expected this. I cannot imagine I would win again. I mean, this year I had a rough start; there was a nerf to Dragunov, I had a lot of difficulties – I wanted to prove myself on this stage, and I have done it,” said Lim “Ulsan” Soo-hoon. “It’s been like a dream to be here. Thank you to those who support me from everywhere, my team, my friends, all my partners, and especially the Kingdom of Saudi Arabia for making this the biggest tournament in the world.”

“I’m still hungry. I just want to make myself a legend,” said Lim “Ulsan” Soo-hoon.

Lim “Ulsan” Soo-hoon secured 1000 Club Championship points for DN Freecs, who, as a result, jumped up to joint-eleventh place in the Club Championship standings, with 1200 points. Despite having three players in the top eight, DN Freecs will only receive one lot of points.

It was a disappointing showing from Team Falcons in TEKKEN 8, as all three representatives were eliminated before earning any points. With only a few games left to earn points, Team Falcons had high hopes for TEKKEN 8. Elsewhere, Twisted Minds, who secured victory earlier in the day in PUBG, failed to make it two for two on Saturday, also failing to score points in TEKKEN 8 as Arslan “Arslan Ash” Siddique was eliminated by overall winner, Lim “Ulsan” Soo-hoon.

The post Lim “Ulsan” Soo-hoon Fights off the Competition to Reign as TEKKEN 8 at 2025 Esports World Cup Champion, Securing Back-to-Back EWC Titles appeared first on European Gaming Industry News.

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Twisted Minds Clinch the PUBG: BATTLEGROUNDS at 2025 Esports World Cup Grand Prize, in the Closest PUBG Final in Years Twisted Minds avenge their 2024 EWC disappointment with a nail-biting win in the PUBG: BATTLEGROUNDS competition at the Esports World Cup 2025.

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Twisted Minds have secured the PUBG: BATTLEGROUNDS at 2025 Esports World Cup title after coming out victorious in one of the closest PUBG finals ever.

Twisted Minds claimed the title after a ridiculously close final, making up for their failed run at Esports World Cup 2024. The side came into that event as the favourites, having won PUBG Global Series 4 just weeks before heading to Riyadh, but failed to bring it home on the big stage. They would go on to have a very successful end to 2024, but the loss on the EWC stage was a major blip on their impressive year.

Now, at EWC 2025, they have done it, by claiming the championship they craved – and they did so in style in one of the toughest and hardest-fought PUBG grand finals ever. With 12 teams in contention for the overall win by the final game, they held on out with plenty of tenacity and solid plays throughout each game to scoop a high amount of placement points.

This year’s finals will go down in PUBG history as one of the closest ever, as heading into the final two matches, anyone inside the top 12 could have theoretically won the entire event. The intense action of match 11 saw our first breakaway side as Twisted Minds started to pull away, giving themselves a significant lead for the final drop. Twisted Minds would struggle early in the final match, with just two players having to survive to the final stages alone. Eventually, it was just Dmytrii “Perfect1ks” Dubenyuk alive, but it was enough for Twisted Minds to secure an incredible overall victory.

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“I’m feeling great, I feel like I’m just thankful for my team, thankful to my family, thankful to my girlfriend, and to the whole Twisted Minds family. To the fans that are here, it was the most amazing tournament, because this crowd was cheering us on the whole event. And now we are finally World Champions,” said Aleksandr “BatulinS” Batulin.

ROC Esports’ Gabriel “sxntastico” Silva was named the SONY MVP, after a series of impressive performances during the PUBG: BATTLEGROUNDS championship. His 18 kills and 25 knockouts were instrumental in ROC Esports’ surprising performance that saw them top the table at multiple points throughout the event. He will receive an additional $10,000 and the MVP medal to recognise his achievements.

Twisted Minds earn 1000 Club Championship points for their victory; sending them firmly into Championship contention, having moved from 2200 points to 3200 points, just 1200 points behind the leaders. The win is Twisted Minds’ second battle royale victory in the space of two weeks, having won Call of Duty: Warzone in Week 5, keeping their late charge well and truly on.

With a third place finish for Team Falcons, they gain a crucial 500 points in the Club Championship, sending them back into first place with a 200 point lead over Team Liquid. Elsewhere, Virtus.pro, who had the lead entering the final day of PUBG, could only bring home 50 points, enough to keep them joint fourth with newly crowned PUBG champions Twisted Minds.

The post Twisted Minds Clinch the PUBG: BATTLEGROUNDS at 2025 Esports World Cup Grand Prize, in the Closest PUBG Final in Years Twisted Minds avenge their 2024 EWC disappointment with a nail-biting win in the PUBG: BATTLEGROUNDS competition at the Esports World Cup 2025. appeared first on European Gaming Industry News.

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From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party

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Mumbai turned into a gamer’s paradise as Red Bull hosted the first-ever Red Bull AFK Party – a one-of-a-kind celebration that brought together gaming, music, and culture in a way India has never seen before. Described by many as the coolest party for gamers, the night united the country’s top gaming creators, esports stars, and fans for an immersive, high-energy experience done the Red Bull way.

The party welcomed people the Red Bull way, with a real static Formula 1 car right at the entrance. Inside, the venue transformed into a playground for gamers: an adrenaline-pumping RC Racing Track hosted by Ocean Sharma, Red Bull Athlete V3nom’s Reflex Challenge to test reaction speeds, Retro Arcade Section with a life-sized PAC-MAN and Tetris arcade, while the Console Gaming Zone buzzed with intense matches in EA FC 25 and Street Fighter.

As the night wore on, the gaming gave way to a packed dance floor with sets from OG Shez and DJ Kaartl.

V3nom on Red Bull’s Push for Gaming in India

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The Red Bull AFK put Red Bull’s gaming athletes at the heart of the experience, showing the brand’s commitment to growing the ecosystem. As V3nom summed it up:

“Red Bull is getting into gaming full-on, hosting a lot of events and bringing together top creators and gaming athletes at gatherings like Red Bull AFK. It’s a huge and positive step for the community. I’m really happy to see it, and I hope events like this continue because we have so much more to do for gaming in India, ensuring future generations can make the most of the opportunities ahead.”

When asked about his favorite part of the party, V3nom added: “I think my V3nom Reaction Challenge, because it combines a bit of fitness with reaction time, and tests your reflexes — which are essential for gaming.”

From Mumbai to Dubai – The Tetris Challenge

One activation that had everyone talking was the Tetris challenge, inspired by Red Bull Tetris. Here, players could stack their way up the leaderboard for a chance to represent India at the Red Bull Tetris World Finals in Dubai later this year — bringing a global competitive pathway right to the AFK floor.

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Jonathan’s Championship Moment

Another highlight was the Street Fighter x BC One Dance-Off, a crossover where gaming skill met dancing. Four creators — Jonathan, Ocean, Sharkshe, and V3nom — each teamed up with a professional dancer for a two-part battle.

After Sharkshe edged past Ocean and Jonathan toppled V3nom in the semis, the grand finale saw Jonathan dominate in Street Fighter before his dance partner delivered a flawless routine to seal the win.

The post From Street Fighter Glory to a Global Tetris Path: Inside the First-Ever Red Bull AFK Party appeared first on European Gaming Industry News.

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