Press Releases
Gazprom Football for Friendship 2021: Young Participants from 211 countries and regions to set new GUINNESS WORLD RECORDS™ title
Gazprom launches the Ninth Season of the International Children’s Social Programme Football for Friendship, which will be held online on May 14-29, 2021. For the very first time, representatives of football academies and journalists will gather in Istanbul during the UEFA Champions League Final celebrations to discuss children’s football development at the Football for Friendship Ambassadors Forum.
This year, Football for Friendship will once again unite Young Participants, boys, and girls, from 211 countries and regions. Young Players aged 12-14 will unite into 32 Teams of Friendship to participate in the 2021 Football for Friendship eWorld Championship. The Championship will be held in the F4F World the football simulator available for free in 27 languages on MS Windows, Apple macOS, Android, iOS. Young Journalists will cover the events of the program in the International Children’s Press Center and share with their peers the key values of the program: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honor. The official attempt to obtain the program’s third GUINNESS WORLD RECORDS titles for the most nationalities in a football training session in history and the most users in a football video hangout.
On May 29, football experts and journalists from different countries will come together at the Football for Friendship Ambassadors Forum that will take place in Istanbul during the UEFA Champions League Final. Representatives of the football community will discuss the challenges of children’s sports development and share their experiences. Over the years, Football for Friendship has become an important international platform for discussing relevant issues of children’s sports and football.
The International Children’s Social Programme Football for Friendship is implemented by Gazprom since 2013. Over the previous eight seasons, the program has united over 15 000 participants from 211 countries and regions. Over 6 000 000 people have participated in sports, educational, and ecological events of the program. UEFA, FIFA, football federations, and the world’s leading football clubs, international charity foundations, famous athletes, politicians, and artists support Football for Friendship. The project has received over 50 national and international awards in the field of social responsibility, sports, and communications.
Carmen Pozo, co-founder of the Women’s Football Academy Las Superpoderosas, winner of the First International Football for Friendship Award, Bolivia: “The Football for Friendship program provides football experts with a platform for dialogue. This is especially important right now since we are facing new challenges in the development of children’s and youth sports. Exchanging experience and projects at the Football for Friendship Forum helps football academies and organizations in solving these issues.”
Robin O’Day, director of the O’Day Football Academy, Ireland: “Football for Friendship is a unique program that gives children from all over the world the opportunity to dive into an intercultural environment without barriers, make friends with peers from opposite parts of the globe, instills in them universal values and makes it possible to be heard. These are important elements in educating future world leaders.”
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Affiliate Management
N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing”
In iGaming, many things start with a simple “hi” in chat. Messages turn into long conversations, calls follow one after another, yet the goal remains the same — to make traffic profitable. Behind every dialogue is a person with their own background, approach, and communication style — and that’s exactly what defines the success of any partnership.
Partners need to see more than just a messenger account — they need to see a real person they can trust with their traffic and their goals.
N1 Faces is a series of short and lively interviews where N1 Partners introduces the managers behind the affiliate program: their values, their workflows, and their unique management styles.
Today’s spotlight is on Daria Maichuk, Affiliate Manager at N1 Partners, who shares her journey into the industry, her approach to building reliable long-term partnerships, and how she maintains internal balance while working at a fast pace.
Daria Maichuk
Affiliate Manager, N1 Partners
Daria is the kind of manager whose calm mindset, attentiveness, and quick reaction become obvious within the first minutes of communication. She maintains a fast pace, yet always leaves room for a genuine conversation — and that’s what makes working with her both easy and productive.
How did you get into the affiliate industry, and when did you realize it was the right fit for you?
I entered the industry in 2019, starting as an account manager at an advertising network. We worked with push, pops, native — and I had the chance to dive into each vertical.
After four years, I felt the need to focus on one direction and look at the market from another angle — to understand how different traffic sources operate. The role of an affiliate manager offered exactly that: an opportunity to explore the product in depth, build long-term relationships with partners, see campaign launches from the inside, and directly influence performance.
Why N1 Partners? What aligned in terms of values and approach?
I had known about the company for a long time — since 2020. We ran push-traffic tests together, and met often at conferences. I always noticed the team’s energy, openness, and genuine passion for their work. N1 Partners felt like a place where people truly love what they do.
When the opportunity to join the team appeared, I immediately felt that the rhythm and atmosphere matched me perfectly.
What advice would you give yourself in your first month on the job?
Don’t be afraid of the information flow — trust yourself more. At first everything may seem overwhelming, but over time each puzzle piece falls into place, especially once real practice begins.
How do you usually start communication with a new partner? What’s important to understand in the first five minutes?
It’s ideal when both sides have time for a quick call — to meet, exchange expertise, and discuss all details and expectations for upcoming launches. We share the results we aim to see by certain deadlines, while the partner outlines their vision — which GEOs they want to run now and what conversion they expect.
For me, it’s important to understand how open the partner is, how willing they are to share details about their launch plans, and which approaches they intend to use. Our goal is always the same: find terms that are mutually beneficial.
How do you build trust with a partner to ensure productive cooperation?
Personal communication is key, and conferences help immensely. Face-to-face interaction allows you not only to discuss business but also to learn more about the person. Small details can significantly improve future communication and make it more trusting.
Sometimes one meeting is enough for the dialogue to become smoother, faster, and more efficient.
This personal contact becomes a bridge that simplifies any further work.
Are there cases when you need to give tough feedback? How do you do it while preserving trust and a good working relationship?
Yes, it happens — and in such situations I always rely on statistics and concrete data. Numbers speak for themselves, which keeps the conversation transparent, grounded, and efficient. We look at facts together and make decisions based on them.
Constructive feedback with clear recommendations often becomes the most valuable tool for mutual growth.
What personal communication rules help you maintain speed without sacrificing quality?
I follow several principles: be polite, listen carefully, ask the right questions, avoid interrupting, and clarify anything that may cause misunderstanding.
These simple rules help keep both the pace and the quality of communication high.
What energizes you outside of work, and how does it help in working with partners?
Anything connected to movement and social interaction: sports (three workouts a week), yoga, walking my dog, warm moments with family and friends.
Time spent outside work helps me recharge, stay balanced, and maintain my energy levels. Thanks to this, I remain attentive, calm, and ready for constructive dialogue with partners.
If not iGaming, then… who would you be?
As a child, I dreamed of becoming a flight attendant — I loved the atmosphere of travel and the feeling of being close to the sky.
Speaking of my current interests, I would probably choose marketing — maybe performance or targeted advertising. I’ve always been drawn to its dynamics and opportunities for creativity.
Name the Top-3 tools you can’t imagine an affiliate manager working without.
CRM systems and convenient communication channels
They structure daily workflow, simplify interaction, and help keep important details organized.
Monitoring dashboards and analytics tools
They make it possible to evaluate traffic quality, build reports, and make data-driven decisions.
Work devices & messengers
The backbone of daily communication — calls, quick discussions, approvals, and keeping constant contact with partners.
Phone, laptop, Telegram, and MS Teams are my essentials.
Join N1 Partners
To discuss a new launch, choose the right terms for your traffic, or test an offer, you can contact Daria directly.
N1 Partners provides everything partners need to stay ahead and achieve results: high-converting products, regular analytics with optimization recommendations, and full support from the team.
Become a partner: https://n1.partners/
N1 Partners is more than just an affiliate program. The company brings together 14+ casino and betting brands, operates in 10+ Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive conditions for top partners — CPA up to €700 and RevShare up to 45%.
More than 14,000 partners trust N1 Partners for its transparency, flexibility, and an approach where people and communication quality play a central role.
The post N1 Faces: Daria Maichuk — “Communication as the Key to Strong, Effective Partnerships in Affiliate Marketing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Daria Maichuk