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Pragmatic Play, a leading content provider to the gaming industry, has partnered with Novibet in a deal that will see its Live Casino offering launch across multiple regulated markets, including Greece and the United Kingdom.

Novibet customers will now be able to access Pragmatic Play’s thrilling Live Casino content, including its popular Blackjack Azure, as well as the innovative Mega Roulette and Mega Wheel products, which add huge multipliers on any spin for expanded win potential.

By bringing unique products to players, combining fun-filled action with a nostalgic, TV-like theme, Novibet’s users have scope to expand their playing tastes even further, thus promoting the supplier’s offering cross-sell potential.

Bhotesh Maheshwari, Vice President of Commercial Strategy & Operations at Pragmatic Play, said: “Our Live Casino offering continues to grow in popularity, and we’re delighted to take our games live across Novibet’s brands in regulated markets.

“We’ve experienced significant growth in this vertical and are delighted to welcome Novibet into the fold as a valued partner.”

Fotini Matthaiou, Casino Manager at Novibet, said: “Pragmatic Play has a well-deserved reputation as a leading multi-product provider and we’re very enthusiastic to realise this partnership.

“Its thrilling Live Casino games open up new avenues for our players to enjoy their iGaming experiences and we’re eagerly awaiting a strong future relationship together.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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