eSports
FNATIC SELECT SPORTFIVE TO SECURE THE ESPORTS FRANCHISE’S NEXT MAIN JERSEY SPONSOR

SPORTFIVE has been appointed as the exclusive agency of esports franchise Fnatic for securing of their main Front-of-Jersey partnership, which is available to the market for the first time in three years. Via this partnership, Fnatic will leverage SPORTFIVE’s international sales capabilities and experience to connect with brands across the world, thus finding the ideal main jersey sponsor for the franchise from a story-telling, brand-fit and commercial point of view. A new partner will gain access to the tremendous value of connecting and engaging with Fnatic’s 20 million followers across all platforms.
Fnatic is one of the largest and most prolific esports franchises in the world. Founded in 2004 and headquartered in London, Fnatic is active in the gaming titles League of Legends, Dota 2, PUBG Mobile, Counter-Strike: Global Offensive, Fortnite, FIFA and Rainbow Six Siege. Fnatic and SPORTFIVE have already successfully collaborated over the past 18 months developing and facilitating new partnerships with VPN brand HMA, online payment provider Klarna, and a global multi-year deal with Chinese electronics giant Hisense. Both parties will now work together to market one of the premium assets in esports, with its extensive range of rights, content opportunities and unique experiences across all seven Fnatic’s teams.
For the benefit of Fnatic, this partnership is also fueld by SPORTFIVE’s fast accelerating esports power and network, e.g. with the establishment of a global esports unit in August 2020 within the framework of the global sport business agency and the SPORTFIVE’s recent acquisition of esports consulting and activation agency build a rocket.
Glen Calvert, Fnatic COO, comments: ”Fnatic is excited to collaborate with SPORTFIVE and further scale our activity in the esports ecosystem by having them represent our most sought-after global asset. After a successful multi-year partnership with OnePlus we’re making available the coveted front of jersey position on all our teams, an asset only available for Global Main partners. Fnatic has an unrivaled legacy and brand position in esports, and finding a partner we can trust to best reflect the value we can provide to brands is important to us, and SPORTFIVE has great experience with a proven track record in this industry. We look forward to the innovative work we’ll do in shaping esports and brand partnerships together.”
Lee Goldwater, Senior Vice President Sales SPORTFIVE, adds: “Fnatic are one of the most forward thinking and progressive rights-holders in the world, and we are proud to have the opportunity to take their Front-of-Jersey main partnership to market. The Fnatic audience is incredibly engaged, and the chance for a business to connect in innovative ways with this passionate set of fans, through the power of the Fnatic brand platform, offers a uniquely valuable marketing opportunity. Our Fnatic relationship is built on the success of consistently delivering new partners for its teams by unlocking the scale and reach of our global sales network, and shaping creative and pioneering esports partnerships capable of delivering huge value for both parties. We look forward to continuing to build on this.”
Paul Mönnekes, Director Global Esports SPORTFIVE, says: “Our clients at SPORTFIVE rely on us to bring them the most premium, sought-after and innovative partnership opportunities available in the sport and media landscape – this appointment delivers on exactly that. Fnatic offers something that very few organizations can deliver, a truly global esports, media and entertainment platform for brands to build a meaningful, integrated and credible connection to the increasingly difficult to reach millennials and gen-z audience. We couldn’t be prouder to be partnered with Fnatic and delivering this opportunity to current and future clients and our commitment to be the most respected and trusted esports agency in the world”
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eSports
Esports World Cup 2025 Press Conference Kicks Off in Riyadh

The Esports World Cup Foundation (EWCF) has launched the opening press conference for the 2025 Esports World Cup (EWC) in Riyadh, Saudi Arabia, officially marking the start of the world’s largest esports and gaming festival. Running until August 24, the event features more than 2000 elite players, 25 tournaments across 24 leading titles and a record-breaking prize pool of over $70 million, cementing its status as the biggest and most significant esports event ever.
EWC 2025 brings together the world’s top 200 Clubs to compete in a first-of-its-kind cross-title format. At the heart of the competition is the Club Championship, where teams accumulate points across multiple games to become the EWC Club Champion, claim a $7 million grand prize and hoist the coveted EWC Club Championship trophy. The $70+ million prize pool also includes $38+ million for individual Game Championships, $5 million in global qualifier rewards and $450,000 in MVP bonuses.
Speaking at the opening press conference, HRH Prince Faisal bin Bandar bin Sultan, Chairman, Saudi Esports Federation, said: “Guided by the ambitious vision and leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz AlSaud, Crown Prince and Prime Minister of Saudi Arabia, the Kingdom is cementing its position as a global leader in gaming and esports. The Esports World Cup is a clear reflection of that progress. We are immensely proud to welcome back the world in Riyadh for the Esports World Cup. This event stands as a global milestone for esports by showcasing the scale, ambition, and future of competitive gaming. It is a moment that will shape the direction of the industry for years to come.”
He continued: “Hosting this event reflects our deep commitment to building a world-class, sustainable esports ecosystem. It demonstrates the Kingdom’s belief in the power of gaming to connect, inspire, and create meaningful opportunities for future generations. It also supports our broader ambition to diversify the economy and position the Kingdom as a global hub for sports, gaming, and entertainment in line with Vision 2030 and the National Gaming and Esports Strategy. Esports is no longer niche. It is a global sport, a cultural movement, and the Esports World Cup is its most powerful and unifying stage. We are honoured to lead this transformation and shape the future of the industry from here in Saudi Arabia.”
“EWC 2025 is about bringing the gaming world together – iconic games, elite players, and millions of fans around a shared celebration. Through new ways of global broadcasts, original shows, and documentary storytelling, we’re opening doors, creating opportunities, and sharing esports in new and exciting ways. With record-breaking competition, this summer is special—not just for gamers, but for everyone who joins us,” said Ralf Reichert, CEO of the Esports World Cup Foundation.
Faisal bin Homran, Chief Product Officer at Esports World Cup Foundation, added: “The Esports World Cup is redefining what’s possible in esports. It brings together the world’s top teams to compete in the most iconic and advanced arenas, delivering a level of excitement that is unmatched across the industry. Through EWC, the world has witnessed inspiring stories of triumph, heartbreak and glory, for players, teams and communities across the world.”
He continued: “The event is also a powerful platform for leading publishers, brands and creators to connect with global audiences and shape the future of esports. As we look ahead to EWC 2025, we invite the world to be part of what comes next. Together, we are setting new standards, creating new opportunities and driving the industry forward.”
The post Esports World Cup 2025 Press Conference Kicks Off in Riyadh appeared first on European Gaming Industry News.
Compliance Updates
ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation

The Esports Integrity Commission (ESIC) announced the outcome of its investigation into serious integrity breaches involving professional StarCraft II competitors Xue “Firefly” Tao and Jinhui “Jim” Cao. Mr. Xue has been banned from ESIC Member events and competitions for life, while Mr. Jinhui has been provisionally suspended pending further sanction.
Following a detailed inquiry spanning April to July 2024, ESIC uncovered evidence of a coordinated match-fixing and profit-sharing scheme. The investigation found that Mr. Xue deliberately manipulated match outcomes to benefit illicit betting activity orchestrated by Mr. Jinhui, with whom he had a long-standing association.
Key findings include:
• Pre-match wagers placed by Mr. Jinhui predicting Firefly’s losses — often by precise scorelines.
• Consistent match losses by Firefly aligning with those wagers across seven tournaments.
• Large Alipay transfers from Jim to Firefly immediately following these matches.
• A WeChat exchange on 21 August 2024 directly referencing prior payments and an effort to conceal evidence.
ESIC has concluded that Xue “Firefly” Tao committed 21 breaches of the ESIC Integrity Programme, spanning both the Anti-Corruption Code and Code of Conduct. As a result, he has been handed a lifetime ban from all ESIC member events and competitions in any capacity.
Mr. Jinhui has been provisionally suspended and served with a Notice of Charge. He has until 14 July 2025 to respond before ESIC issues a formal sanction.
The post ESIC Issues Lifetime Ban to StarCraft II Player Xue “Firefly” Tao Following Match-Fixing Investigation appeared first on European Gaming Industry News.
eSports
BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.
It is the first time BETER has received this award, marking a significant milestone in the company’s journey and reflecting the growing demand for its fast-paced esports products.
The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.
BETER’s esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.
In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.
With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the provider’s events with more than 90% uptime.
All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETER’s in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.
Gal Ehrlich, CEO of BETER, said: “We are incredibly proud of the entire BETER team for the hard work that led to this achievement.
“Their tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid off—not just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.
“This award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.”
Adam Conway, General Manager of Esports Business Division at BETER, added: “Our esports betting products are unmatched—led, of course, by our ESportsBattle tournaments.
“These tournaments truly set the standard for what a fast-betting esports experience should be, and we’re thrilled to see that recognized by the EGR B2B Awards judges.
“Our Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.
“I’d like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldn’t be happier to add our first EGR B2B Award to the trophy shelf.”
The post BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025 appeared first on European Gaming Industry News.
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