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Parimatch Starts a Partnership with Reface and Launches a Global Promo Campaign

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Parimatch, an international tech betting brand, announces an official partnership with Reface, a popular Ukrainian AI app with over 100M worldwide downloads. The two companies marked the partnership by starting a social media challenge showcasing Reface’s impressive apparel. The challenge features Parimatch’s global campaign spotlighting Juventus’ top stars like Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo, and Wojciech Szczesny.

The challenge already caught the attention of multiple bloggers and thousands of Instagram users worldwide, as international stars and Parimatch ambassadors are joining the call. So far, the challenge was accepted by:

  • Marcelo Augusto David aka Coldzera, a professional Brazilian Counter-Strike: Global Offensive player;
  • Fedir Cherkashyn, the rising boxing star;
  • Yaroslav Amosov, a Ukrainian Bellator MMA fighter;
  • Maryna Moroz aka Iron Lady, a Ukrainian UFC fighter;
  • Arman Tsarukyan, UFC Fighter,  lightweight division;
  • Petr No Mercy Yan, the former UFC Bantamweight Champion.

The first Parimatch x Reface challenge will be running for a week, starting on April 5 till April 12. Everyone over the age of 18 is allowed to join, excluding the residents of some countries, disputed and occupied territories. The ten winners will receive Parimatch bundles with amazing branded merch. See the official participation rules on Reface app’s dedicated section (https://reface.onelink.me/lVlG/parimatch).

Ivan Liashenko, CMO at Parimatch, said: “The unbelievable explosive growth of Reface is a source of great inspiration for Parimatch, and we are beyond happy to become official partners! There are a ton of incredible campaigns in development we can’t wait to show everybody, and our tech talents will let us create projects out of this world! We are happy to announce our first joint challenge, and we encourage everybody to download Reface and try it’s truly limitless possibilities.”

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Dima Shvets, Reface CEO & Co-founder: “There are plenty of businesses that can engage with our AI tool — fashion, retail, music industry, art, and film productions. Now we are extremely excited that thanks to the collaboration with Parimatch, even sports fans can try it and engage with their favorite football teams. COVID was a real struggle for true fans who miss offline games. I hope Reface helps them stay connected with their favorite players.”

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BGaming curls up with bountiful bonus games in Catdiana

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Popular iGaming content provider BGaming is helping players hunt for ancient treasures in its latest release Catdiana. Boasting two purr-fect bonus games, the gameplay is further enhanced through cat-themed scatters, coveted coins and high-value gem symbols.

The 5×3 reel action unfolds deep within a mystical cat temple where Catdiana goes on the prowl, performing as a wild to guide players to hidden treasures and big wins.

Landing three of the temple’s sacred Ark Scatters on reels one, three and five holds the key to getting your claws into the game’s five Free Spins bonus round. Amping up the level of excitement, the Blazing reels are reels two, three and four merged into one giant symbol to enhance the player’s winning potential.

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Players scoring six or more coins in the main game or Free Spins can then pounce on Catdiana’s additional bonus game, where only coins take their place on the grid, offering multiplier values as high as x20 of the bet. To help slot enthusiasts edge ever closer to untold riches, Mini, Major and Mega Jackpots are also featured in the Coin Respin game.

Julia Alekseeva, Co-CPO at BGaming, said: “With such a charming main character taking inspiration from the ever-popular Indiana Jones and Puss in Boots, we’re hoping players will be feline just fine with Catdiana.”

“Our two sumptuous Bonus games lead the way with inspired mechanics, including Blazing Reels and three lavish jackpots, while the ancient temple-themed style and crisp audiovisual effects add an extra dynamic. This is the best time to get your paws on prizes!”

The post BGaming curls up with bountiful bonus games in Catdiana appeared first on European Gaming Industry News.

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FDJ Announces its First Bond Issue

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La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.

FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.

With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.

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Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.

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7777 gaming enters the Georgian market in partnership with Europebet

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7777 gaming, a leading provider of online casino games, is thrilled to announce its entry into the Georgian market through a strategic partnership with Europebet – one of the leading online gambling operators in the region, part of the renowned Betsson Group since 2015.

7777 gaming presents an expansive collection of more than 100 online casino games, each meticulously certified to comply with Georgia’s latest legal standards.  With a focus on innovation and quality, 7777 gaming provides unique and engaging casino experiences that cater to the preferences of the new generation of players.

The direct integration of 7777 gaming’s content into Europebet’s platform demonstrates a commitment to offering players a premium gaming experience with a wide range of high-quality titles. Through this integration, players at Europebet in Georgia can enjoy 7777 gaming’s engaging and diverse games portfolio, such as Cash 100, Barbarian, Candy Anyways, Sea of Treasures, Diamonds of Majesty, and Thracian Treasures.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “We take pride in our relentless dedication to adhering to the latest legislative requirements in Georgia’s online gambling sector. Recognizing the immense potential of this lucrative market, we eagerly join forces with Europebet, a renowned brand synonymous with thrilling gameplay, innovation, and creativity.

 

Mindia Tsiklauri, Slots Product Manager at Europebet said: “Our partnership with 7777 gaming introduces a new dimension of entertainment for our players. Their extensive and distinctive game selection adds valuable diversity to our platform, a sought-after quality in our vibrant and competitive market. Continuously seeking innovative avenues to captivate our audience, we view 7777 gaming as an invaluable ally in our ongoing mission.

The post 7777 gaming enters the Georgian market in partnership with Europebet appeared first on European Gaming Industry News.

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