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BETBY GROWS LATAM PRESENCE WITH JUEGAENLINEA DEAL

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BETBY, the innovative sportsbook supplier, has significantly grown its reach in Latin America, partnering with Juegaenlinea in a deal that will see it roll out its complete solution.

Juegaenlinea customers in Chile, Ecuador, Peru and Venezuela will now have access to the provider’s complete end-to-end product, which offers markets on over 600,000 live events a year, across a range of sports.

The operator will be using BETBY’s latest sportsbook layout, which gives the smoothest user experience to date, while also giving complete customisation abilities to players, through a series of widgets and pins that can enhance any betting experience.

BETBY will also be supplying its thrilling collection of AI-led esports products, Betby.Games. With titles covering football, basketball, Rocket League, tennis and more, the provider’s innovative range adds a valuable vertical for all sportsbook partners.

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The agreement marks the latest commercial expansion for BETBY in 2021, following integrations with Betmaster and Starfish Media, among others, as it looks to further expand its global presence.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “We’re delighted to take our complete product offering live with Juegaenlinea in a number of Latin American countries. It also marks one of the first times our new sportsbook layout will go live with a customer, so it’s a hugely exciting moment for us.

“We’re always looking to expand in exciting markets, so this is a great opportunity for us to further our brand in LatAm.”

Jhorvis Perez, General Manager at Juegaenlinea, said: “BETBY’s sportsbook solution offers everything we could desire, with a cutting-edge product that suits our requirement to the letter.

“Adding the Betby.Games range also gives us a unique offering which can attract players of all demographics and tastes to our growing offering. As a leader in technology within the industry, we can’t wait to see what comes from our partnership with BETBY.”

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

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Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

The post BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO appeared first on Gaming and Gambling Industry in the Americas.

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BETBY EXPANDS LATAM PRESENCE WITH APPOINTMENT OF JUAN PABLO BARAHONA AS REGIONAL DIRECTOR

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BETBY, the premium sportsbook supplier, continues to strengthen its global footprint with the appointment of Juan Pablo Barahona as LATAM Regional Director.

Bringing over 17 years of experience across management, administration, marketing, and sales, Barahona has built a distinguished career within the betting and gaming industry. His expertise extends into the online media sector, technology, and both hardware and software sales, catering to retail, governmental, and e-commerce channels.

Throughout his career, Barahona has successfully navigated the Latin American market, holding key roles at industry-leading organizations such as Entain or Betway Group and technology giants.  His wealth of experience and deep market knowledge make him a vital addition to BETBY’s expansion strategy in the region.

In his new role, Barahona will be responsible for driving BETBY’s regional business development, strengthening partnerships, and reinforcing the company’s position as a premier sportsbook supplier in Latin America.

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Juan Pablo Barahona, LATAM Regional Director at BETBY, commented: “I am excited to be joining BETBY at such a pivotal moment in the company’s growth journey. The LATAM market presents immense opportunities, and I look forward to leveraging my experience to expand BETBY’s presence and forge strong relationships across the region.”

Chris Nikolopoulos,  Chief Commercial Officer  at BETBY, said: “Juan Pablo’s extensive industry background and deep understanding of the LATAM market make him a key asset for BETBY. As we continue our global expansion, his leadership will be instrumental in strengthening our presence and delivering cutting-edge solutions tailored to our partners in the region.”

The post BETBY EXPANDS LATAM PRESENCE WITH APPOINTMENT OF JUAN PABLO BARAHONA AS REGIONAL DIRECTOR appeared first on Gaming and Gambling Industry in the Americas.

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BETBY TO SHOWCASE ENHANCED BET BUILDER VERSION AT SBC SUMMIT RIO

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BETBY, a leading sportsbook provider, has announced that it will unveil an upgraded version of its Bet Builder at the upcoming SBC Summit Rio. The latest version of this feature delivers unparalleled flexibility, expanded market options, and cross-sport customization to elevate the sports betting experience.

BETBY’s Bet Builder now covers 100% of football matches, offering dozens—or even hundreds—of statistical markets beyond traditional outcomes. Bettors can seamlessly combine a vast array of unique selections, including corners, throw-ins, goal kicks, VAR decisions, and even advanced, innovative metrics such as expected goals (xG). Moreover, the new Bet Builder allows players to mix and match player-specific markets, such as striker goals and midfielder assists, to craft fully personalized bets tailored to their strategy.

A standout addition is the ability to combine Bet Builder wagers not only with single bets but also with combo bets from other matches or even different sports. This groundbreaking feature unlocks limitless customization possibilities, providing players with unmatched flexibility and deeper engagement.

BETBY’s state-of-the-art technology ensures real-time odds recalculations, delivering instant, accurate pricing even on complex bet combinations. The Bet Builder feature is available across 9 sports, including 4 esports disciplines.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our latest Bet Builder update redefines the way players engage with sports betting. The ability to combine advanced performance metrics and mix selections across different matches and sports provides an unprecedented level of entertainment, flexibility, and creativity. This enhancement not only strengthens the player experience but also opens new revenue opportunities for operators by attracting a wider, more engaged audience. It’s another step forward in our commitment to pushing the boundaries of sportsbook innovation.”

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BETBY will showcase the capabilities of its enhanced Bet Builder at the upcoming SBC Summit Rio 2025. Attendees are invited to visit stand B730 to connect with the supplier’s team of sportsbook experts and explore its cutting-edge betting solutions.

The post BETBY TO SHOWCASE ENHANCED BET BUILDER VERSION AT SBC SUMMIT RIO appeared first on Gaming and Gambling Industry in the Americas.

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