Latest News
Spotlight Sports Group launch new Superfeed content engine
Spotlight Sports Group has launched Superfeed, a world-leading content engine that powers on-site engagement by delivering impartial expert betting insight. The innovation is delivered via full API integration or through an industry-leading widget.
Superfeed incorporates Spotlight Sports Group’s vast array of content into one product, delivering expert sports betting editorial and data on any sport in over 70 languages. The group’s data scientists and journalists produce editorial expertise that sits alongside relevant markets to engage customers for longer.
Included in the new Superfeed product are pre-match betting insights, verdicts and projections on all sports. When the event becomes live, Superfeed powers the revolutionary technology to provide real-time in-play tipping, reacting to on-field events and driven by historical data.
Also included in Superfeed is the industry-leading racing content from Racing Post. Covering 60,000 races across the world, Racing Post content delivers expert opinion on every horse in every race.
As Spotlight Sports Group continues to expand across the US, Superfeed now contains expert content covering all four major US sports including college sports totalling 7,000 events annually. The insight enhances the sports betting experience and user dwell time for US sportsbooks.
Discussing the launch of Superfeed, Chief Commercial Officer, Sam Houlding detailed the breadth of content and how Superfeed can make more events matter to customers.
‘Superfeed is the next exciting step for Spotlight Sports Group when it comes to the provision of content. The product contains more content across more sports and languages, than ever before. We’re now producing sports betting insights, verdicts and projections on 25,000 events a year. From our research, we know sports bettors bet on a range of up to 5% of sports events. With Superfeed you can now inform, empower and engage them on the other 95%, making more events matter to your customers.
Houlding continued: ‘With the feed also encompassing all relevant US sports, delivered from our localised US content experts as well as the much-loved Racing Post content, Superfeed is our most advanced content generation product to date. We’ve simplified integration by working with our partners and we’ve grown our data science and editorial team to produce the best sports betting content in the industry. We’re excited to see the full power of Superfeed in action, enriching sportsbooks with expert content.’
Superfeed is now live, to find out more about the content engine visit https://www.spotlightsportsgroup.com/superfeed/
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Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cool Bus Shelter
The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers
The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.
The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.
Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.
Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.
Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.
The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bally’s Intralot
Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland
Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.
Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.
Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.
Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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