Latest News
Spotlight Sports Group launch new Superfeed content engine
Spotlight Sports Group has launched Superfeed, a world-leading content engine that powers on-site engagement by delivering impartial expert betting insight. The innovation is delivered via full API integration or through an industry-leading widget.
Superfeed incorporates Spotlight Sports Group’s vast array of content into one product, delivering expert sports betting editorial and data on any sport in over 70 languages. The group’s data scientists and journalists produce editorial expertise that sits alongside relevant markets to engage customers for longer.
Included in the new Superfeed product are pre-match betting insights, verdicts and projections on all sports. When the event becomes live, Superfeed powers the revolutionary technology to provide real-time in-play tipping, reacting to on-field events and driven by historical data.
Also included in Superfeed is the industry-leading racing content from Racing Post. Covering 60,000 races across the world, Racing Post content delivers expert opinion on every horse in every race.
As Spotlight Sports Group continues to expand across the US, Superfeed now contains expert content covering all four major US sports including college sports totalling 7,000 events annually. The insight enhances the sports betting experience and user dwell time for US sportsbooks.
Discussing the launch of Superfeed, Chief Commercial Officer, Sam Houlding detailed the breadth of content and how Superfeed can make more events matter to customers.
‘Superfeed is the next exciting step for Spotlight Sports Group when it comes to the provision of content. The product contains more content across more sports and languages, than ever before. We’re now producing sports betting insights, verdicts and projections on 25,000 events a year. From our research, we know sports bettors bet on a range of up to 5% of sports events. With Superfeed you can now inform, empower and engage them on the other 95%, making more events matter to your customers.
Houlding continued: ‘With the feed also encompassing all relevant US sports, delivered from our localised US content experts as well as the much-loved Racing Post content, Superfeed is our most advanced content generation product to date. We’ve simplified integration by working with our partners and we’ve grown our data science and editorial team to produce the best sports betting content in the industry. We’re excited to see the full power of Superfeed in action, enriching sportsbooks with expert content.’
Superfeed is now live, to find out more about the content engine visit https://www.spotlightsportsgroup.com/superfeed/
Powered by WPeMatico
asia-pacific
Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026
Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.
The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.
Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”
Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”
The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
data providers
DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026
DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.
The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.
Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.
DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.
“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.
The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content studios
155.io makes fintech debut with Coverd partnership
155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.
Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.
Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”
Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”
155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game
library, alongside Ducks.io and Snow Run.
The post 155.io makes fintech debut with Coverd partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Latest News6 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Latest News6 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Amusnet6 days agoWeekend Reels | Week 20: Slot Drops & Trends
-
casino6 days agoCloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players
-
Baltics7 days agoPopOK Gaming partners with Lithuania’s TOPsport
-
Casino Content7 days agoTom Horn Gaming sets 19 May launch for Giza’s Portals slot
-
Games6 days agoStake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side
-
Baltics7 days agoHIPTHER Celebrates Estonia’s Startup Ecosystem & Tallinn Homecoming with Eestistartup



