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Record sign-ups in 2021 push GAMSTOP registrants beyond 200,000
- GAMSTOP recorded its highest ever day for registrations in February 2021
- An average of 5,500 people per month have registered since launch in April 2018
- 96% keep self-exclusion in place once the initial exclusion period has expired
More than 200,000 people are now registered with GAMSTOP, the free, independent national self-exclusion scheme for online gambling, after a spike in numbers during lockdown.
Registrations in February 2021 increased 21% year-on-year, with nearly 6,500 people choosing to exclude themselves from all UK-licensed sites, which followed a 14% year-on-year increase in January when more than 7,000 people registered. There were 326 registrations on February 22nd, the highest daily figure recorded in GAMSTOP’s history.
The 200,000 landmark, which was not expected to be reached until later in the year, coincides with the first anniversary of a shake-up in the self-exclusion system. From March 31st last year it became a licensing requirement for all online operators to be registered with GAMSTOP.
According to the Gambling Commission, the total number of online bets rose by 12% from November to December 2020, and the trend towards more online gambling may be leading to more vulnerable individuals choosing to exclude themselves from all sites.
In January 2021, 49,328 GAMSTOP-excluded individuals out of a possible 177,038 attempted to gamble and were successfully blocked by the scheme. While this demonstrates the effectiveness of GAMSTOP, it also highlights that self-exclusion is not a silver bullet for those with a gambling addiction, who should always seek treatment alongside blocks they have in place.
GAMSTOP advocates a layered approach to tackling problem gambling and is collaborating with GamCare and Gamban on the TalkBanStop campaign, which promotes the use of a range of practical tools and support via The National Gambling Helpline.
Registration with GAMSTOP is free, with people asked to fill in personal details and select an exclusion period of six months, one year or five years. More than 120,000 of those who have registered chose to put in place a five-year exclusion, the longest term possible.
GAMSTOP was launched in April 2018 and, of those who chose shorter self-exclusion periods, and therefore became eligible to remove themselves from the scheme from October 2018 onwards, 96% left the exclusion in place. Since that date, 15,400 have removed their exclusion only to reinstate it.
Recently, the number of women registered with GAMSTOP surpassed 50,000, and the gender split on the scheme is 71% male, 29% female. 18-34 year-olds are the most prolific age group using GAMSTOP, accounting for 59% of all registrants.
Fiona Palmer, CEO of GAMSTOP, said: “We’re pleased that GAMSTOP is serving as an effective safety net, providing crucial breathing space to those who are struggling with their gambling. With the rate of registrants continuing to rise, I would urge anybody putting self-exclusion from online gambling in place through GAMSTOP to also seek treatment. Awareness around self-exclusion schemes and blocking software has been increasing throughout the last year, and it is important that we continue to spread the message about what help is available to those who need it most.”
Matt Blanks, 35, is a recovering gambling addict who registered with GAMSTOP after his addiction led to him trying to take his own life. He now uses his experience to help other suffering with the addiction.
He said: “Signing up to GAMSTOP was a massive relief to me. I had previously had to self-exclude with each individual operator, and would simply move onto the next site who I hadn’t self-excluded from. It was like a game of whack-a-mole, and I kept relapsing. GAMSTOP helped me self-exclude from all online gambling sites in one go, giving me space to clear my head, seek support and kickstart my recovery journey.”
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Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti
Reading Time: 2 minutes
This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.
Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.
The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.
Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.
“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.
The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.
Emily Tofield Incoming Chief Executive of Ygam
Ygam appoints Emily Tofield as new Chief Executive
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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”
Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
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