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Record sign-ups in 2021 push GAMSTOP registrants beyond 200,000
- GAMSTOP recorded its highest ever day for registrations in February 2021
- An average of 5,500 people per month have registered since launch in April 2018
- 96% keep self-exclusion in place once the initial exclusion period has expired
More than 200,000 people are now registered with GAMSTOP, the free, independent national self-exclusion scheme for online gambling, after a spike in numbers during lockdown.
Registrations in February 2021 increased 21% year-on-year, with nearly 6,500 people choosing to exclude themselves from all UK-licensed sites, which followed a 14% year-on-year increase in January when more than 7,000 people registered. There were 326 registrations on February 22nd, the highest daily figure recorded in GAMSTOP’s history.
The 200,000 landmark, which was not expected to be reached until later in the year, coincides with the first anniversary of a shake-up in the self-exclusion system. From March 31st last year it became a licensing requirement for all online operators to be registered with GAMSTOP.
According to the Gambling Commission, the total number of online bets rose by 12% from November to December 2020, and the trend towards more online gambling may be leading to more vulnerable individuals choosing to exclude themselves from all sites.
In January 2021, 49,328 GAMSTOP-excluded individuals out of a possible 177,038 attempted to gamble and were successfully blocked by the scheme. While this demonstrates the effectiveness of GAMSTOP, it also highlights that self-exclusion is not a silver bullet for those with a gambling addiction, who should always seek treatment alongside blocks they have in place.
GAMSTOP advocates a layered approach to tackling problem gambling and is collaborating with GamCare and Gamban on the TalkBanStop campaign, which promotes the use of a range of practical tools and support via The National Gambling Helpline.
Registration with GAMSTOP is free, with people asked to fill in personal details and select an exclusion period of six months, one year or five years. More than 120,000 of those who have registered chose to put in place a five-year exclusion, the longest term possible.
GAMSTOP was launched in April 2018 and, of those who chose shorter self-exclusion periods, and therefore became eligible to remove themselves from the scheme from October 2018 onwards, 96% left the exclusion in place. Since that date, 15,400 have removed their exclusion only to reinstate it.
Recently, the number of women registered with GAMSTOP surpassed 50,000, and the gender split on the scheme is 71% male, 29% female. 18-34 year-olds are the most prolific age group using GAMSTOP, accounting for 59% of all registrants.
Fiona Palmer, CEO of GAMSTOP, said: “We’re pleased that GAMSTOP is serving as an effective safety net, providing crucial breathing space to those who are struggling with their gambling. With the rate of registrants continuing to rise, I would urge anybody putting self-exclusion from online gambling in place through GAMSTOP to also seek treatment. Awareness around self-exclusion schemes and blocking software has been increasing throughout the last year, and it is important that we continue to spread the message about what help is available to those who need it most.”
Matt Blanks, 35, is a recovering gambling addict who registered with GAMSTOP after his addiction led to him trying to take his own life. He now uses his experience to help other suffering with the addiction.
He said: “Signing up to GAMSTOP was a massive relief to me. I had previously had to self-exclude with each individual operator, and would simply move onto the next site who I hadn’t self-excluded from. It was like a game of whack-a-mole, and I kept relapsing. GAMSTOP helped me self-exclude from all online gambling sites in one go, giving me space to clear my head, seek support and kickstart my recovery journey.”
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content strategy
DuelBits says UFC creator campaign delivers 122m verified video views
DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”
The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.
According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.
DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.
Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.
“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.
“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”
The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Slotegrator now provides native app experience for iGaming platforms with PWA function
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Slotegrator now provides native app experience for iGaming platforms with PWA function
Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.
The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.
Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.
After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.
“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”
Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.
Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.
Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.
When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.
Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.
Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.
The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on Americas iGaming & Sports Betting News.
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