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Record sign-ups in 2021 push GAMSTOP registrants beyond 200,000
- GAMSTOP recorded its highest ever day for registrations in February 2021
- An average of 5,500 people per month have registered since launch in April 2018
- 96% keep self-exclusion in place once the initial exclusion period has expired
More than 200,000 people are now registered with GAMSTOP, the free, independent national self-exclusion scheme for online gambling, after a spike in numbers during lockdown.
Registrations in February 2021 increased 21% year-on-year, with nearly 6,500 people choosing to exclude themselves from all UK-licensed sites, which followed a 14% year-on-year increase in January when more than 7,000 people registered. There were 326 registrations on February 22nd, the highest daily figure recorded in GAMSTOP’s history.
The 200,000 landmark, which was not expected to be reached until later in the year, coincides with the first anniversary of a shake-up in the self-exclusion system. From March 31st last year it became a licensing requirement for all online operators to be registered with GAMSTOP.
According to the Gambling Commission, the total number of online bets rose by 12% from November to December 2020, and the trend towards more online gambling may be leading to more vulnerable individuals choosing to exclude themselves from all sites.
In January 2021, 49,328 GAMSTOP-excluded individuals out of a possible 177,038 attempted to gamble and were successfully blocked by the scheme. While this demonstrates the effectiveness of GAMSTOP, it also highlights that self-exclusion is not a silver bullet for those with a gambling addiction, who should always seek treatment alongside blocks they have in place.
GAMSTOP advocates a layered approach to tackling problem gambling and is collaborating with GamCare and Gamban on the TalkBanStop campaign, which promotes the use of a range of practical tools and support via The National Gambling Helpline.
Registration with GAMSTOP is free, with people asked to fill in personal details and select an exclusion period of six months, one year or five years. More than 120,000 of those who have registered chose to put in place a five-year exclusion, the longest term possible.
GAMSTOP was launched in April 2018 and, of those who chose shorter self-exclusion periods, and therefore became eligible to remove themselves from the scheme from October 2018 onwards, 96% left the exclusion in place. Since that date, 15,400 have removed their exclusion only to reinstate it.
Recently, the number of women registered with GAMSTOP surpassed 50,000, and the gender split on the scheme is 71% male, 29% female. 18-34 year-olds are the most prolific age group using GAMSTOP, accounting for 59% of all registrants.
Fiona Palmer, CEO of GAMSTOP, said: “We’re pleased that GAMSTOP is serving as an effective safety net, providing crucial breathing space to those who are struggling with their gambling. With the rate of registrants continuing to rise, I would urge anybody putting self-exclusion from online gambling in place through GAMSTOP to also seek treatment. Awareness around self-exclusion schemes and blocking software has been increasing throughout the last year, and it is important that we continue to spread the message about what help is available to those who need it most.”
Matt Blanks, 35, is a recovering gambling addict who registered with GAMSTOP after his addiction led to him trying to take his own life. He now uses his experience to help other suffering with the addiction.
He said: “Signing up to GAMSTOP was a massive relief to me. I had previously had to self-exclude with each individual operator, and would simply move onto the next site who I hadn’t self-excluded from. It was like a game of whack-a-mole, and I kept relapsing. GAMSTOP helped me self-exclude from all online gambling sites in one go, giving me space to clear my head, seek support and kickstart my recovery journey.”
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Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
The post Scaling In-App Traffic in iGaming: A Performance-Driven Approach appeared first on Americas iGaming & Sports Betting News.
Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.
The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.
Market Transformation
In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.
If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.
New Requirements for Scaling
Scaling campaigns today requires a much more structured approach:
- Funnel analysis within the first 72 hours to quickly identify effective setups
- Traffic segmentation and strict quality control
- Continuous monitoring of user activity, repeat deposits, and FTD conversion rates
If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.
Common Pitfalls of Legacy Approaches
Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:
- Focusing solely on CPA without considering unit economics and profitability
- Scaling broadly without proper traffic segmentation
- Lack of predictive analytics in the early stages of campaigns
- Underestimating traffic quality and fraud risks
These issues lead to unstable performance, rising CPI, and a loss of control over ROI.
The Traffy Approach
At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.
- Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
- AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
- Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI
This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.
Conclusion
A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.
The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.
At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.
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