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Record sign-ups in 2021 push GAMSTOP registrants beyond 200,000

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  • GAMSTOP recorded its highest ever day for registrations in February 2021
  • An average of 5,500 people per month have registered since launch in April 2018
  • 96% keep self-exclusion in place once the initial exclusion period has expired

More than 200,000 people are now registered with GAMSTOP, the free, independent national self-exclusion scheme for online gambling, after a spike in numbers during lockdown.

Registrations in February 2021 increased 21% year-on-year, with nearly 6,500 people choosing to exclude themselves from all UK-licensed sites, which followed a 14% year-on-year increase in January when more than 7,000 people registered. There were 326 registrations on February 22nd, the highest daily figure recorded in GAMSTOP’s history.

The 200,000 landmark, which was not expected to be reached until later in the year, coincides with the first anniversary of a shake-up in the self-exclusion system. From March 31st last year it became a licensing requirement for all online operators to be registered with GAMSTOP.

According to the Gambling Commission, the total number of online bets rose by 12% from November to December 2020, and the trend towards more online gambling may be leading to more vulnerable individuals choosing to exclude themselves from all sites.

In January 2021, 49,328 GAMSTOP-excluded individuals out of a possible 177,038 attempted to gamble and were successfully blocked by the scheme. While this demonstrates the effectiveness of GAMSTOP, it also highlights that self-exclusion is not a silver bullet for those with a gambling addiction, who should always seek treatment alongside blocks they have in place.

GAMSTOP advocates a layered approach to tackling problem gambling and is collaborating with GamCare and Gamban on the TalkBanStop campaign, which promotes the use of a range of practical tools and support via The National Gambling Helpline.

Registration with GAMSTOP is free, with people asked to fill in personal details and select an exclusion period of six months, one year or five years. More than 120,000 of those who have registered chose to put in place a five-year exclusion, the longest term possible.

GAMSTOP was launched in April 2018 and, of those who chose shorter self-exclusion periods, and therefore became eligible to remove themselves from the scheme from October 2018 onwards, 96% left the exclusion in place. Since that date, 15,400 have removed their exclusion only to reinstate it.

Recently, the number of women registered with GAMSTOP surpassed 50,000, and the gender split on the scheme is 71% male, 29% female. 18-34 year-olds are the most prolific age group using GAMSTOP, accounting for 59% of all registrants.

Fiona Palmer, CEO of GAMSTOP, said: “We’re pleased that GAMSTOP is serving as an effective safety net, providing crucial breathing space to those who are struggling with their gambling. With the rate of registrants continuing to rise, I would urge anybody putting self-exclusion from online gambling in place through GAMSTOP to also seek treatment. Awareness around self-exclusion schemes and blocking software has been increasing throughout the last year, and it is important that we continue to spread the message about what help is available to those who need it most.”

Matt Blanks, 35, is a recovering gambling addict who registered with GAMSTOP after his addiction led to him trying to take his own life. He now uses his experience to help other suffering with the addiction.

He said: “Signing up to GAMSTOP was a massive relief to me. I had previously had to self-exclude with each individual operator, and would simply move onto the next site who I hadn’t self-excluded from. It was like a game of whack-a-mole, and I kept relapsing. GAMSTOP helped me self-exclude from all online gambling sites in one go, giving me space to clear my head, seek support and kickstart my recovery journey.”

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GG.BET adds ‘Popular Bets’ ready-made combo slips

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GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.

The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.

According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.

The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.

The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

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As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

  • Register in the 22Bet Partners affiliate program
  • Drive traffic from eligible Tier-1, Tier-2 regions
    (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
  • Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

  • 5% RevShare boost for 1 month

50 FTDs

  • 10% RevShare boost for 2 months

100 FTDs

  • 5% RevShare boost for 3 months
  • Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

  • Bonuses are credited after FTD confirmation.
  • Each partner receives only the highest reward tier achieved.
  • The promotion applies to the following brands within the program:
    • 22Bet
    • Betlabel
  • All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

on

22bet-partners-introduces-the-winner’s-league-—-an-affiliate-competition-built-for-football-season

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

  • Register in the 22Bet Partners affiliate program
  • Drive traffic from eligible Tier-1, Tier-2 regions
    (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
  • Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

  • 5% RevShare boost for 1 month

50 FTDs

  • 10% RevShare boost for 2 months

100 FTDs

  • 5% RevShare boost for 3 months
  • Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

  • Bonuses are credited after FTD confirmation.
  • Each partner receives only the highest reward tier achieved.
  • The promotion applies to the following brands within the program:
    • 22Bet
    • Betlabel
  • All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.

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