eSports

got2b and SPORTFIVE embark on the next level with esports

Published

5 years ago

April 1, 2021

Reading Time: 3 minutes

The trend styling brand becomes the official partner of the EU Masters and opts for digital interaction with the gaming and esports community

After the successful entry into the gaming cosmos last year, got2b is now expanding its activities and enters professional esports for the first time: The trend styling brand will become the official partner of the EU Masters, the biggest League of Legends competition on the European Continent, next to the LEC.

The global sports business agency, SPORTFIVE, which recently expanded its consulting know-how through the acquisition of the esports agency build a rocket (BLRK), has again developed a campaign for the Henkel brand, got2b. Within the scope of this cooperation, SPORTFIVE and BLRK are responsible for the mediation, consulting, conception, activation and implementation of the partnership, as well as the related interactive Twitch campaign.

After a market analysis and consultation, SPORTFIVE already developed a gaming campaign in 2020 for the Henkel hairstyling brand, got2b: #got2ChangeTheGame. During the course of the analysis, it was determined that a high affinity exists between the got2b target group and the subject of gaming. The main aim of the partnership with the EU Masters is therefore still to approach and interact with the gaming community. In doing so, got2b is leaving its comfort zone in the beauty and lifestyle area and is addressing another relevant target group. The partnership and the campaign are focussing on the DACH region and further expanding #got2ChangeTheGame as a campaign.

As integral part of the campaign, got2b is collaborating with five relevant and individual gaming influencers and thereby creating digital live moments on the Twitch streaming platform, which are intended to motivate the community of influencers to have interactions. The focus is on a creative mixture of live streams, hairstyling and quiz elements that significantly integrate got2b into the gaming world. Furthermore, authentic product placements are planned, which cater to the gaming target group and give the community the opportunity to try out new styles that underscore their personality.

In line with the campaign, SPORTFIVE/BLRK have also created a dedicated landing page: www.got2bgaming.de celebrates its launch today and creates further attractive touchpoints for got2b fans from the gaming scene via a major raffle. Awareness, Purchase, Consideration: The goal of the cooperation between got2b and the EU Masters is to achieve interaction and engagement among fans and followers and to sustainably address an important new target group.

Rik Strubel, CMO Henkel Beauty Care, explains: “got2b is a rebel for bold, load communication and innovative products in our Henkel Beauty Care portfolio. Last year, in collaboration with SPORTFIVE, we were able to position got2b very successfully in the gaming community. In order to further expand our involvement in the area of esports, we are now going a step further: As a partner of the European Masters and in collaboration with streamers and gamers, we will succeed in inspiring the community with interactive and entertaining content. In doing so, we will showcase that everyone should style and express themselves just as they want and we clearly embrace diversity and self-expression.”

Karsten Bentlage, Managing Director with SPORTFIVE Germany Consulting, adds: “This intensified partnership not only impressively demonstrates the added value that the gaming and esports world offers Henkel and got2b as a communication platform, but also the power and know-how that build a rocket and SPORTFIVE collectively bring to the table. This cooperation will be authentically and creatively filled with life and new approaches in the digital world!”

Alexander Albrecht, Managing Director of build a rocket, says: “It makes us proud to take this partnership to the next level! After a successful start, Henkel is now taking the next step with got2b and becomes a strong esports partner. We are delighted to once again be able to create, implement and accompany the entire campaign in all its facets with our expertise and in close cooperation with SPORTFIVE.”

BLAST

Team Vitality sweeps NAVI 3-0 to win BLAST Rivals Spring 2026

Published

9 hours ago

May 4, 2026

Wladimir P.

team-vitality-sweeps-navi-3-0-to-win-blast-rivals-spring-2026

Team Vitality won BLAST Rivals Spring 2026 in Fort Worth, Texas, defeating Natus Vincere 3-0 in the Counter-Strike 2 grand final, according to the organisation’s announcement.

BLAST Rivals Spring 2026 featured eight teams and a $350,000 prize pool. Vitality opened with a 2-1 win over FUT Esports, then beat G2 2-1 in the group winner’s match to book a semifinal spot.

In the semifinals, Vitality moved past GamerLegion 2-0 to reach the final, where it completed a clean sweep of NAVI.

Mathieu “ZywOo” Herbaut was named tournament MVP. Vitality also positioned the result as its fifth title of the season and noted it followed its IEM Rio victory and a record of two ESL Grand Slam titles.

The post Team Vitality sweeps NAVI 3-0 to win BLAST Rivals Spring 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

blacklyte

Team Vitality names Blacklyte as new gaming chair partner

Published

4 days ago

April 30, 2026

Wladimir P.

team-vitality-names-blacklyte-as-new-gaming-chair-partner

Team Vitality has partnered with Blacklyte as its new gaming chair partner, with a rollout planned across the organisation’s teams and physical locations.

Under the agreement, Blacklyte chairs and desks will be deployed across Team Vitality rosters including CS2, Rocket League, VALORANT, LEC, LFL, Rising Bees, Tekken 8, Teamfight Tactics, and Age of Empires II. The equipment will also be installed at facilities including the club’s Paris headquarters (V.Hive), its locations at the Stade de France, and in Berlin.

The companies said the partnership will include co-design work on a “new generation of chairs and desks” aimed at improving playing environments. A co-branded Blacklyte x Team Vitality product line is scheduled to launch in the second half of 2026.

“We are very happy to collaborate with Blacklyte and welcome them to Team Vitality’s partner family. This partnership comes at a historic time for the club on Counter-Strike, alongside the arrival of new flagship rosters, and more broadly reflects our ambition to keep raising our standards in both performance and innovation. Together, we are building environments that enable our players to fully express their potential at the highest level,” explains Vas Roberts, Co-CEO of Team Vitality.

“Team Vitality is one of the most respected names in global esports, and we are excited to collaborate to create this new era of gaming furniture. We will develop a new gaming ecosystem that empowers Team Vitality athletes to train in setups that enhance their playstyles while being supported and stylish,” says Blacklyte CEO Alex Liu. “Blacklyte products have always been at the forefront of redefining performance equipment in esports, and this partnership is a natural step to continue that mission.”

The post Team Vitality names Blacklyte as new gaming chair partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Team Vitality partners with Team Havok to expand in Fortnite

Published

1 week ago

April 27, 2026

Wladimir P.

team-vitality-partners-with-team-havok-to-expand-in-fortnite

Team Vitality has signed a strategic partnership with French Fortnite esports club Team Havok, expanding its footprint in the title as part of its broader diversification strategy. The announcement was made this weekend.

Under the deal, Team Havok will compete as “Team Havok by Vitality” and wear a co-branded jersey featuring Team Vitality’s logo. Team Vitality said the partnership is designed to combine its performance and organisational support with Team Havok’s Fortnite competitive presence.

Team Havok’s recent results cited by the organisations include winning European Major 2 in 2025, finishing runner-up at the World Championship, and ranking as the second-best European team. The duo Tjino and PabloWingu have qualified for this summer’s Esports World Cup and will compete in Team Vitality’s black and yellow colours.

Team Vitality also positioned the partnership as a fan development play in France via co-streaming, content creation, and influencer-led activations. Team Havok co-founders and streamers ZetFar and WaZz were highlighted for their reach with younger audiences.

The organisation said the tie-up follows prior structural collaborations including PSG Esports and Bigetron Esports, and could expand into Fortnite map development, exclusive merchandising, and influencer marketing. “This partnership with Team Havok reflects our ambition to work with the best in order to continue growing Team Vitality. Their performance, creativity, and ability to engage the French community make them an ideal partner,” said Fabien “Neo” Devide, President and Co-founder of Team Vitality. “We are incredibly proud to join Team Vitality. This collaboration with such a prestigious organisation marks a new milestone in the story we are building with our community,” said Grimz, caster at Team Havok.

The post Team Vitality partners with Team Havok to expand in Fortnite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.