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Better Collective acquires Rekatochklart.com to strengthen market position in Sweden
Better Collective strengthens its position in the Swedish sports betting market by acquiring online sports betting media platform, Rekatochklart.com for 3.8 mEUR.
The global sports betting media group, Better Collective, today announced that it invests further in the Swedish sports betting market by acquiring the online sports betting media Rekatochklart.com. Rekatochlart.com was founded in 2008 and is a leading Swedish online community where sports bettors and tips experts gather to share betting tips and analysis for upcoming sports events. In 2020, the platform generated annual revenue of approx 1.2 mEUR (12 mSEK), and operating earnings (EBITA) of approx 0.9 mEUR (8.9mSEK).
The purchase price was agreed to 3.8 mEUR (40 mSEK) and was paid in cash at closing. The acquisition was completed as an asset purchase from Win&Fun Media Ltd. and Better Collective will consolidate the acquired asset into its group accounts as of now. Rekatochklart.com will be managed by the Better Collective’s Sweden division.
Jesper Søgaard, Co-founder and CEO of Better Collective, says:
“It is a great pleasure to welcome Rekatochklart.com to Better Collective. With its strong brand and community of tipsters, Rekatochklart.com is a perfect supplement to our business and a strategically important step for us in strengthening our position in Sweden. In a year packed with major international sports events like the EURO 2021, the Olympic Games and the Ice Hockey World Championship 2021, Rekatochklart.com will enable us to engage with many more sports fans in the Swedish market.”
Jens Carlsson, Founder of Rekatochklart, says:
“I am both excited and proud that we have been able to conclude the sale of our platform to Better Collective. This is a testament to the strength of our site and vibrant community of tipsters and gambling experts in Sweden. We become part of a well-managed and responsible company with a strong tradition for investing in its people and platforms – a company with a solid track record, when it comes to further developing sites and communities like Rekatochklart.com.”
The former owners of Rekatochklart.com, Jens Carlsson and Ulrik Sandebäck, will continue in consultancy positions in the Better Collective Sweden division.
In 2018, Better Collective invested 30 mEUR in the Swedish market by acquiring a network of Swedish sports betting media platforms such as speltips.se. With the acquisition of Rekatochklart.com, Better Collective now further strengthens its position in the market.
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VeliTech returns to SiGMA Africa 2026 with a new focus
VeliTech is heading to Cape Town for SiGMA Africa 2026, bringing immersive casino content and its proven product ecosystem to the show floor. From 3–5 March, visitors can meet the team at Stand 096 to explore games and technology designed to help operators compete in Africa’s rapidly evolving iGaming market.
Building on last year’s success — including winning Best Casino Provider at the SiGMA Africa Awards — the company has been shortlisted across multiple categories at this year’s ceremony, highlighting the strength of both its platform and content portfolio.
This includes:
Best Platform (VeliTech)
Industry Rising Star (VeliGames)
Marketing Campaign (The Dare Society, VeliPlay)
Women in Gaming (Yevheniia Bocharova, CEO at VeliPlay)
These nominations recognise VeliTech not only as a platform provider but also for its growing influence in the casino content space.
VeliGames, in particular, is an aggregation platform purpose-built for the African market, designed to address challenges such as network variability, device diversity, and data sensitivity. The solution delivers a performance-focused aggregation layer engineered to remain fast, lightweight, and reliably playable in environments where high-bandwidth European models often fall short.
Also featured are two standout game providers from the VeliTech group. VeliPlay offers dynamic crash and fast games built for pace, immersion, and repeat engagement, while Heaven of 7 delivers high-energy slot titles designed to keep player sessions lively and engaging.
Visitors to the VeliTech stand will be able to experience this content first-hand, with both providers hosting live demonstrations of their latest releases — expected to be among the major attractions at the event.
“Following our first appearance at SiGMA Africa last year – where VeliTech was recognised as Best Casino Provider – we’re returning to Cape Town with a clear shift in focus. This year, we’re putting content front and centre, showcasing high-impact slot and crash games the African market hasn’t seen before, delivered through a powerful game aggregation ecosystem designed to help operators unlock real growth across emerging markets.” Giorgi Aleksidze, CEO at VeliTech.
The post VeliTech returns to SiGMA Africa 2026 with a new focus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Habanero
Racing Royalty — Habanero’s High-Speed Hold-and-Ride Thrill
Slot integrates re-spin features with race-themed gameplay in anticipation of the Cheltenham festival.
Habanero, a prominent provider of online slots and table games, has launched Racing Royalty, a dynamic slot featuring Hold and Ride mechanics with a symbol locking maximum win potential reaching up to 1,324x.
Set on a 5×4 grid with 25 paylines, Racing Royalty infuses the excitement of the racetrack into the reels with its captivating gameplay. Double horse icons show up consistently in the base game, charging across the reels and counting as two symbols for winning combinations, thereby doubling any potential payout.
Once the Hold and Ride option is enabled, symbols remain fixed and re-spinning starts. Fresh symbols that secure the position and reset the spins, enabling the feature to persist and gain momentum, while Wilds can also stabilize to maintain the re-spins in action.
Free Games activate when three Scatter symbols appear on reels 1, 3, and 5, while the Hold and Ride feature remains in effect during the entire round.
Racing Royalty features Habanero’s proven engagement tools, such as the Jackpot Race and Buy Feature, catering to various regulated markets.
The title broadens Habanero’s collection of high-performing slots, emphasizing the studio’s commitment to straightforward mechanics, familiar themes, and reliable gameplay on various devices.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Racing Royalty is designed to deliver straightforward, momentum-led gameplay. The Hold and Ride mechanic provides a clear focal point, while the locked Wilds and Free Games structure allow the experience to build.
“As with all our releases, the aim is to create a slot that balances strong thematic presentation with reliable performance for our operator partners.”
The post Racing Royalty — Habanero’s High-Speed Hold-and-Ride Thrill appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
InnovaPlay
InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network
InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network
InnovaPlay operators will gain access to a fully integrated CRM and customer engagement suite following the company’s second partnership agreement of the year with Xtremepush.
The collaboration enables brands using InnovaPlay to plan, launch, and measure campaigns across multiple channels — including mobile notifications, email, in-app messaging, and SMS — from a single environment.
The integration is designed to help operators respond faster to player behaviour, deliver more targeted campaigns without increasing internal workload, and optimise onboarding flows. It is also expected to reduce the time required to reactivate inactive players and streamline real-time reward delivery, while giving marketing and CRM teams clearer visibility into how players interact across channels, devices, and products over time.
Commenting on the partnership, Shaun Grech, Technical Director at InnovaPlay, said the integration is a direct response to operator demand in recent months: “It makes it easier for our partners to reach the right players at the right moment, using the channels their audiences already rely on”.
Xtremepush’s Director of Partnerships, Robbie Sexton, highlighted the advantages of working with a platform that collaborates with a broad network of operators across multiple regions: “This integration with InnovaPlay means less work and better results for more operators. Through this collaboration, operators can now use our category-leading CRM engine directly without resource-heavy development work, allowing them to design more relevant journeys for individual players in a unified manner”.
Both companies describe the partnership as part of a broader strategy to provide operators with tools that are ready to deploy while remaining adaptable to individual brand needs. Practical use cases are expected to include welcome journeys for new sign-ups, reminders for inactive players, and tailored messaging around key campaigns.
The post InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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