Amelco
Amelco ready to scale with full product deployment across New Jersey
Provider set to upgrade from sportsbook to full platform offering
Amelco, the leading sports betting software provider has announced that it has now taken its complete end-to-end solution live across New Jersey (NJ), with its full platform now ready for action across the Garden State.
Amelco’s launch follows regulatory approval from the NJ Department of Gaming and Enforcement (DGE) for Amelco’s sportsbook, gaming platform and proprietary Player Account Management (PAM) systems.
Encompassing all premium iGaming content from the industry’s key suppliers, Amelco’s comprehensive US product now totals licensing for six US states, including Michigan, Colorado, Indiana, Pennsylvania and Tennessee.
No stranger to New Jersey, Amelco has already supported Flutter and The Stars Group’s sportsbook operations in the state, under its sportsbook regulatory approval post-PASPA.
The launch of its full platform will be followed by its latest NJ partnership announcement in the coming weeks. Commenting, Brandon Walker, Head of Amelco USA, said:
“We’re delighted to be deploying our full armoury for the first time after supporting customers in New Jersey since the repeal of PASPA.
“We’ve worked closely with the DGE to make sure this product is perfect for the NJ market, and it’s been hugely rewarding to have developed our product with the guidance of one of the US’s true pioneers in bringing online betting to the states.
“What we’ve got ready is one of the most comprehensive offerings we’ve ever put together – and we can’t wait to announce our first deal shortly.”
Amelco’s decision to take its complete offering live in New Jersey highlights its commitment to one of the most established online markets in the United States, with New Jersey’s betting handle nearing $1bn per month.
As per state regulatory requirements, Amelco also will be partnering with renowned customer support specialists Conduet for its New Jersey deployment – with its full frontline customer support set to be handled within the state.
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nVenue, an AI-powered micro-betting technology, and Amelco, a sports betting platform provider, have announced their commercial deal to introduce micro-betting options for NASCAR fans worldwide. This industry-first partnership marks the first integration of NASCAR live in-race micro-bets into the betting landscape.
In August 2023, NASCAR selected nVenue as an official micro-betting provider, and together they announced the first round of NASCAR markets at the 2024 Daytona 500. With help from their AI-powered platform, nVenue’s micro-betting engine can generate over 60,000 betting opportunities with just several of their introductory markets. In-race micro-markets include unique betting windows for stage results, qualifying, and more.
“We are thrilled to team up with Amelco to introduce micro-betting options forNASCAR. With their platform and reach, we are confident that we will deliver an unmatched betting experience for racing fans. We look forward to working closely with Amelco to integrate our markets and expand our offerings to include other newsports on our dynamic roadmap,” Jeremy Jones, Chief Revenue Officer at nVenue, said.
The integration of nVenue’s micro-betting markets into Amelco’s platform is expected to begin in the coming months. This alliance comes at a significant growth point for NASCAR in 2024. In a recent announcement, the sport revealed that the betting handle has increased by an impressive 50% in just the first two months of the year.
Head of Amelco USA Brandon Walker said: “We’re looking forward to working with the nVenue team and offering their NASCAR product to our operators. With micro-markets proving to be a huge success in the space already we’re excited tosee how these markets perform.”
North America’s most comprehensive platform launches online casino within the Garden State
Amelco, the leading sports betting and platform provider, has announced the launch of its complete iGaming solution in the state of New Jersey, strengthening its position as North America’s most comprehensive platform.
Amelco’s in-house casino aggregation suite, used by some of the world’s biggest operator brands, covers a host of verticals. These include slots, poker, table games and instant games – supplied by the likes of Evolution Gaming Group, Light & Wonder, IGT and Pariplay, as well as multiple other tier-one studios.
Provided to its US operator partners with the ability to dynamically adjust content, as well as delivery via Amelco’s bespoke app, the launch is set to ensure the platform supplier continues to solidify its leading position in the Garden State.
Also integrated within its innovative solution is Amelco’s proprietary Bonus Engine, which provides a wide range of bonuses and tournaments – all of which are expected to be hugely popular with players in one of the US’s most established online casino markets.
Commenting on its iGaming solution launch in New Jersey, Brandon Walker, Head of Amelco USA, said:
“As one of North America’s most established online casino markets, it’s great to have our full iGaming solution now live in the state of New Jersey.
“This is a great opportunity for us to see where we stand in terms of our casino offering. Our award-winning sportsbook is already live across 15 states, so we are excited to showcase our solution in such a competitive environment.
“We are one of the most established platforms in the US and this will only enhance our reputation further across iGaming, as well as sport.”
The launch will provide a welcome addition to Amelco’s already comprehensive end-to-end platform, which spans sports betting, retail kiosks, player account management (PAM), as well as supporting multiple data feeds.
North America’s most comprehensive platform integrates proprietary in-play betting technology
Amelco, the leading sports betting and platform provider, has announced its partnership with B2B technology supplier Simplebet. This will provide an extended micro-betting offering for all Amelco operators across all US sports.
With a mission to power the future of fan engagement, Simplebet utilises machine learning and real-time technology to deliver a market leading micro-betting solution, making every in-play event an even more exciting betting opportunity.
Amelco, which offers one of the most comprehensive end-to-end platforms in North America, unveiled Simplebet’s hyper-short form betting proposition with BetSaracen during the annual NCAA March Madness collegiate basketball tournament.
Already proving to be one of the fastest-growing elements of the US sports betting market, micro-betting enables sports fans to bet on every aspect of in-play events during a game – such as pitches in baseball, or plays and drives during football, with a near-instant bet settlement.
Following its initial March Madness success, Amelco and Simplebet now plan to scale their offering with the advent of the 2023 Major League Baseball season and the upcoming football season.
The partnership is expected to provide a welcome addition to Amelco’s already comprehensive offering, which spans sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds.
As one of North America’s most exciting betting propositions, Simplebet has enjoyed continued success since its launch, with the product now live in 22 states.
Simplebet’s popularity with sports fans has grown exponentially in the first few months of 2023, with an 84% increase in micro-betting handle during Super Bowl LVII, and over 3.7 million bets processed throughout the NFL postseason, up 150% on 2022.
Commenting on the Simplebet partnership, Brandon Walker, Head of Amelco USA, said: “This is yet another big step in the right direction and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events.
“With March Madness proving to be a standout success in our first debut together, the US sporting calendar for 2023 is beginning to hot up with the start of the MLB season and the NBA playoffs. Simplebet will be available in all the states we are currently live in and I’m sure this partnership will continue to scale and prove to be a real game changer for all our operators.”
Chris Bevilacqua, Chief Executive Officer at Simplebet said: “We’re excited to join forces with Amelco and add them to our strong roster of partners that are integrated with our micro-betting solution. It’s become clear that operators have a growing need to fill the demands of their customers in regard to the micro-betting category, and us partnering with Amelco will only further our reach.
“Onboarding new partners and providing high quality service has continued to be a huge focus and we look forward to working together with Amelco to create a great experience for its customers. There’s a constant journey towards providing instant-gratification betting moments, and our collaboration will allow us to bring these to more players than ever before.”
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