Banijay Asia, a part of Banijay Entertainment, and NODWIN Gaming, a material subsidiary of Nazara Technologies, today announced a strategic partnership to revolutionize esports, gaming and youth entertainment in India. This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem. As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region. The partnership will also bring new scripted and captive reality shows to daylight, with both companies co-developing new intellectual properties (IPs) and pioneering fresh content concepts across gaming, esports and youth culture.

Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, commented, “This collaboration with NODWIN Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.” He further added, “I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.”

With a diverse portfolio of high-impact IPs including the televised esports tournament – BGMI Masters Series (BGMS), Comic Con India, NH7 Weekender, and more, NODWIN Gaming is a key player in the gaming, esports and youth entertainment ecosystem.

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Talking about the partnership, Akshat Rathee, Co-Founder & MD, NODWIN Gaming, said, “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare’. We’re not just creating content, we’re creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content.”

With gaming emerging as one of the most influential youth-driven industries, this partnership is poised to set new benchmarks in how gaming and entertainment are consumed in India. By leveraging Banijay Asia’s expertise in content creation and NODWIN Gaming’s deep-rooted understanding of gaming communities, the collaboration promises to push creative boundaries and capture the imagination of young audiences nationwide.

Banijay Entertainment has strong expertise in the gaming space, via its global distribution arm Banijay Rights, with successful gaming activations leveraging key brands including Peaky Blinders, Black Mirror, Simon’s Cat and MasterChef.

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As the global betting and iGaming industry descends on Malta this June, payments will take centre stage as part of SBC Summit Malta’s dedicated Payments Innovation track.

The track, which takes place on Thursday, 12 June at the InterContinental Hotel, will unite payments executives, fintech specialists, and compliance leaders to explore the most pressing challenges and emerging opportunities in payment technology.

With sessions on Open Banking, crypto investment, and the future of fraud prevention and KYC, this track equips professionals to navigate regulatory changes, adapt to disruptive technologies, and meet rising player expectations.

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Discussing the inclusion of the Payments Innovation track at SBC Summit Malta, SBC CEO and founder, Rasmus Sojmark, said: “Payments are no longer just a backend function. They’re a key strategic pillar for driving engagement, trust, and scalable growth across the industry.

“That’s why we’ve introduced the Payments Innovation track: to give operators, suppliers, and payments professionals a focused space to deep-dive into critical trends in this space. Our goal is to turn these innovations into actionable advantage.”

Open Banking has the potential to reshape how the gambling industry handles payments, enabling faster deposits and withdrawals, real-time KYC checks, and a lower risk of fraud. Open Banking in Europe: The Disruptor Transforming Payments and Affordability will explore whether the technology can truly deliver on its promise. Featuring Theresia Mallia (Head of Payment Product, Kindred), Christian Reinheimer (Director Payments Product & Technology, LeoVegas), and Sean Spiteri (Head of Payment Solutions, PressEnter), and moderated by Rachael Kennedy (Editor, Payment Expert), the session will examine how Open Banking could enhance affordability checks, streamline transactions, and improve player experiences, while also tackling the regulatory and operational challenges facing operators.

As crypto adoption accelerates across gaming and payments, this session cuts through the hype to deliver grounded, actionable advice. The Crypto Myth-Busting and Trends: How to Invest Wisely and Avoid Common Pitfalls workshop will explore how operators, affiliates, and suppliers can approach digital assets with clarity and caution.Through practical exercises and expert insights led by Joseph Borg (Partner, WH Partners), Wesley Ellul (CCO, Quizando), Mark Grech (Founder & CEO, Pyaza), and Sabine Roiss (CEO & Founder, Crypto-Play), attendees will tackle risk mitigation, navigate market volatility, and develop compliant crypto strategies that enhance player trust within evolving payment ecosystems.

The panel Redefining Fraud Prevention addresses the evolving landscape of AML and fraud prevention. Featuring Piotr Lisak (AML Governance Officer & MLRO, Kindred), Sergio Muscat (Founder, Oxygia Consulting), Greg Papanastasiou (CCO, Play North), the session will explore how operators are leveraging AI, streamlined workflows, and cross-industry collaboration to combat fraud, maintain compliance, and stay ahead of increasingly complex threats.

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Also featured as part of the track will be the session Beyond Detection: The Convergence of Fraud & AML in iGaming Risk Management, a fireside chat featuring Tim De Borle (COO, Casumo) and Tamas Kadar (CEO, SEON) as they examine how operators can align fraud and AML strategies to strengthen risk management and streamline compliance.

Beyond the Payments Innovation track, SBC Summit Malta will offer attendees deeper insights into key European and global markets through focused tracks, including Casino Evolution, Europe: Regulation & Compliance, Affiliate Insights, Next-Gen Sports Betting, and the Marketing Playbook. Expert-led workshops across both days will also deliver opportunities for hands-on learning.

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Secure your spot at SBC Summit Malta with our discounted ‘Group Pass‘. For groups of three or more, you can gain access to three days of networking, exhibition, and conference content for the price of €400 (a discount of €200 off a Full Event Pass).

Additionally, you can purchase our ‘Expo+ Pass‘ for €150. This pass grants you access to the conference and exhibition only.

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Operators and affiliates can apply for complimentary passes, granting them full access to the event.