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BIG Clan partners with Streamcoi to monetise and grow its live streaming business

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Berlin International Gaming, based in Germany, is one of the leading esports teams in the world. In addition to their successes in esports, they nurture streamers. Their network consists of 25 streamers – both professional players who stream during breaks from official matches, and content creators focused on live streaming. Sponsorship livestreaming campaigns are an integral part of BIG’s partnerships. Especially in times without offline events, streams are a crucial place where their fans gather and the organisation can fulfil sponsorship commitments.

To automate streamer management and monetise live streaming more effectively, BIG has entered into a partnership with Streamcoi, streamer management platform. Using one dashboard, the platform facilitates the display of innovative animated campaigns and messages on the screen on multiple streams simultaneously. It also measures accurate statistics for individual streamers as well as the whole network to use the full potential of a livestreaming network. One of the aims of the partnership is also to alleviate the workload of professional players. With Streamcoi, after a quick one-time setup, the streamer does not have to do anything – everything is taken care of by the managers.

“Live streaming is an increasingly important part of our brand and advertising strategy. We see the high value for our partners and BIG as a brand. It is therefore only logical that we expand our streaming activities even more in the future. Streamcoi enables us to track all channels and effectively manage campaigns. The broadcasting of effective advertising concepts, e.g., via interactive animations, is greatly facilitated. This allows us to create reports much faster and more transparently and optimize the results with our streamers and
partners. Streamcoi has become an integral part of our daily work routine.” – Daniel Finkler, CEO at BIG

“Working with BIG is a true partnership where we not only create a product for them but together with them. Through feedback and the implementation of BIG’s innovative campaigns, Streamcoi can change the face of live streaming in many organisations around the world. With a strong relationship with esports, we create campaigns that are appreciated by viewers, partners and most importantly streamers. – Jakub Janaszek, Brand Manager at Streamcoi

How BIG automated 7 sponsor campaigns across 25 streams

Although Streamcoi is currently used by dozens of teams, agencies and tournament organisers, BIG was one of the first users on the platform. Over the past year, they have promoted their merchandise and executed campaigns for SkinBaron, Backforce, OMEN, Betway, Volvic, FaceIT while collecting accurate reports for each partner and generating hundreds of thousands of impressions and clicks for each. One example of innovative partner placement while bringing value to fans is the ongoing campaign for language learning platform Babbel. A moving animation interacts with the audience by asking them questions, while at the same time fans can receive discount codes in a chat message.

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Brightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery

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Brightstar Lottery PLC announced that its subsidiary, Brightstar Global Solutions Corporation, has signed a three-year contract extension with TIPOS, the government-owned lottery in Slovakia, to continue providing best-in-class lottery technology and lottery-related services.

TIPOS has been a valued Brightstar customer for more than 30 years. Under its most recent contract with TIPOS, signed in 2019 and which this agreement extends to 2032, Brightstar implemented in Slovakia a new lottery central system, next-generation retailer terminals, and related support services. Brightstar will further support TIPOS’ business expansion by delivering up to 2500 new mobile lottery terminals, handheld devices that provide lotteries expanded reach and enhanced convenience.

“Brightstar continues to deliver important services and innovative solutions to help us grow lottery in Slovakia. The success of our partnership funds a variety of good causes in Slovakia, including education and sports, and we are pleased to extend our agreement,” said Štefan Vyletel, Chairman of the Management Board and CEO of TIPOS.

“We are honored that TIPOS has entrusted us to serve Slovakia’s lottery for three decades. The handheld terminals we are deploying will enable TIPOS to convert offline instant ticket sales activities to online sales at the individual ticket level, while expanding the number of points of sale locations that players can purchase draw-based lottery games. We remain firmly committed to providing TIPOS and its players with exciting and innovative lottery solutions to help drive funding for good causes in Slovakia,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

The post Brightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Tipico Casino Enters into Partnership with Holstein Kiel

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Tipico Casino, operated by Tipico Karlsruhe Ltd, has entered into a partnership with German second-division football club Holstein Kiel. The agreement marks the start of a long-term collaboration between two strong and trusted brands.

In April, Tipico Karlsruhe Ltd. launched a fully regulated online casino offering in Schleswig-Holstein – becoming the first private provider to do so in Germany. The licences were granted in September 2024 by the state’s Ministry of the Interior, Municipal Affairs, Housing and Sport. The partnership with Holstein Kiel reflects the strong regional commitment behind this new offering.

The aim is not only to deliver exciting entertainment to people in Schleswig-Holstein, but also to ensure a safe and responsible environment. Tipico is known for its high standards in player protection in Germany and applies the same approach to its online casino offering.

Holstein Kiel stands for authenticity, passion and down-to-earth values like few other clubs in northern Germany. At the heart of the collaboration is a long-term partnership built on trust, regional proximity and shared values.

Christian Heins, Director of iGaming at Tipico, said: “As someone who grew up in northern Germany, I feel a strong personal connection to the region. I’m therefore especially pleased that we’ve been able to bring together Holstein Kiel, a club with great tradition, and Tipico Casino. By joining forces, we aim to offer players a safe and engaging online casino experience.”

Wolfgang Schwenke, Vice President and Managing Director of KSV Holstein, said: “We are delighted to welcome Tipico as a partner that is actively contributing to developments in Schleswig-Holstein. As a club with strong roots in the region, it is important to us to build and strengthen local partnerships. At the same time, we share a clear commitment to providing a responsible environment.”

The post Tipico Casino Enters into Partnership with Holstein Kiel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ZEAL launches Dream Car Raffle charity lottery in Germany

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ZEAL has launched Dream Car Raffle (Traumautoverlosung), a new charity lottery offering in the regulated German gambling market. The company said the product is developed in-house and adds to its portfolio alongside its lottery brokerage business.

Traumautoverlosung is operated by Dreamify gGmbH, a wholly owned subsidiary of ZEAL, while marketing and sales is handled by Lotto24 AG, also part of the group. ZEAL said the launch follows the Dream House Raffle (Traumhausverlosung) introduced in 2024 and freiheit+, making Traumautoverlosung its third charity lottery in Germany.

“With Traumautoverlosung, ZEAL continues its strategy of complementing its traditional lottery brokerage business with proprietary products, targeting new customer segments and reducing its dependence on jackpot-driven cycles of state lotteries,” the company said. Stefan Tweraser, CEO of ZEAL Group, added: “We are pleased to further expand our core business with attractive new products. Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups.”

ZEAL said Traumautoverlosung is structured with a limited number of tickets and a guaranteed winner. At launch, a Porsche 911 GT3 RS will be raffled, with a total of 250,000 tickets available. “With Traumautoverlosung, we are focusing on cars that are otherwise out of reach for many people – highly desirable models that are often difficult to obtain on the market,” said Michael Lee, founder of Traumautoverlosung. “Our goal is to translate this demand into a transparent, digital product with clearly defined mechanics.”

As a charity lottery, the product allocates at least 20 percent of ticket revenue to charitable causes, according to ZEAL. The company said the initiative will partner with Johanniter in 2026.

The post ZEAL launches Dream Car Raffle charity lottery in Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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