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BIG Clan partners with Streamcoi to monetise and grow its live streaming business

Published

5 years ago

March 25, 2021

Reading Time: 2 minutes

Berlin International Gaming, based in Germany, is one of the leading esports teams in the world. In addition to their successes in esports, they nurture streamers. Their network consists of 25 streamers – both professional players who stream during breaks from official matches, and content creators focused on live streaming. Sponsorship livestreaming campaigns are an integral part of BIG’s partnerships. Especially in times without offline events, streams are a crucial place where their fans gather and the organisation can fulfil sponsorship commitments.

To automate streamer management and monetise live streaming more effectively, BIG has entered into a partnership with Streamcoi, streamer management platform. Using one dashboard, the platform facilitates the display of innovative animated campaigns and messages on the screen on multiple streams simultaneously. It also measures accurate statistics for individual streamers as well as the whole network to use the full potential of a livestreaming network. One of the aims of the partnership is also to alleviate the workload of professional players. With Streamcoi, after a quick one-time setup, the streamer does not have to do anything – everything is taken care of by the managers.

“Live streaming is an increasingly important part of our brand and advertising strategy. We see the high value for our partners and BIG as a brand. It is therefore only logical that we expand our streaming activities even more in the future. Streamcoi enables us to track all channels and effectively manage campaigns. The broadcasting of effective advertising concepts, e.g., via interactive animations, is greatly facilitated. This allows us to create reports much faster and more transparently and optimize the results with our streamers and
partners. Streamcoi has become an integral part of our daily work routine.” – Daniel Finkler, CEO at BIG

“Working with BIG is a true partnership where we not only create a product for them but together with them. Through feedback and the implementation of BIG’s innovative campaigns, Streamcoi can change the face of live streaming in many organisations around the world. With a strong relationship with esports, we create campaigns that are appreciated by viewers, partners and most importantly streamers. – Jakub Janaszek, Brand Manager at Streamcoi

How BIG automated 7 sponsor campaigns across 25 streams

Although Streamcoi is currently used by dozens of teams, agencies and tournament organisers, BIG was one of the first users on the platform. Over the past year, they have promoted their merchandise and executed campaigns for SkinBaron, Backforce, OMEN, Betway, Volvic, FaceIT while collecting accurate reports for each partner and generating hundreds of thousands of impressions and clicks for each. One example of innovative partner placement while bringing value to fans is the ongoing campaign for language learning platform Babbel. A moving animation interacts with the audience by asking them questions, while at the same time fans can receive discount codes in a chat message.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

1 hour ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

1 hour ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

1 hour ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.