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Customer experience campaign & consulting experts A GAME ABOVE announce the appointment of iGaming industry veteran NICOLAS FLEIDERMAN to the role of Chief Executive Officer

Published

5 years ago

March 25, 2021

Reading Time: 3 minutes

Fleiderman to focus the team on rapid growth, regulated markets, international expansion and the omni-channel opportunity after an intense start-up year with major client deliveries achieved across the EU, African, and North and Latin American regions.

A GAME ABOVE, the leading customer experience campaigns and consulting agency specialising in work for operator and supplier clients across regulated iGaming markets, are proud to announce the appointment of Nicolas Fleiderman as Chief Executive Officer.

Nicolas commences duties as CEO with immediate effect following the recent first anniversary of A GAME ABOVE and the planned departure of interim CEO Steen Madsen.

“Since my first meeting with the A GAME ABOVE team last year I was fascinated by their business model and the team’s confidence in their unique campaigns creating loyal and passionate customers through all stages of the value chain. Working together on a shared client project at that time I saw first-hand how dramatically they can impact the P&L, in some cases within just days of a campaign launch. The more we talked about the future of the industry, given our different perspectives, the more I felt I could add the required leadership and direction that would make for a powerful sum of the parts. I’m extremely happy to join a motivated and passionate team building unique client propositions with so many creative assets that plug, play and perform with to deliver positive ROI across the omni-channel opportunity – something of an open goal right now, for those who can clearly establish a cost-effective conversion benchmark,” said Nicolas Fleiderman, Chief Executive Officer at A GAME ABOVE.

Fleiderman joins the marketing and advisory disruptor at a tipping point for the iGaming industry internationally. The traditional business models look increasingly vulnerable in the face of regulation itself, and its impact upon operator cost per acquisition budgets, as well as investor demands for improved performance across the PLC sector. Cost commitments for operators are rising, everywhere, and the margin left is a stark reminder of the impact of regulation across everything.

“Our performance over 2020 included game-changing campaigns for our clients, featuring highlights such as a more than 200% month-on-month revenue increase, and even greater impact upon GGR, across a casino-only operator in a regulated US State, and a record-breaking sportsbook launch, delivering super-charged sign-ups, activity and maintenance of that audience as they came for more than just a bonus offer and a few bets to play it through. They came for the game above the gambling. Attention across the entire value chain of player lifecycle has to become the standard model for the future simply as the results far exceed any alternatives,” said Chief Operating Officer for A GAME ABOVE, Jakob Famme.

Nicolas joins the team with a distinguished record and reputation across the betting and gaming industry. A summary of his career highlights includes:

Senior teams: C-Level positions with 15 gaming companies, internationally
Value generation: Multi-million dollar M&A and management exits realised for established businesses led by Nicolas
Government and Advisory Board appointments: Positions on large State-owned companies and PLCs
Innovation: Development and engineering across a dozen iGaming platforms, across all key product verticals
Advisory: A consultant of record across dozens of key projects and jurisdictions

“An industry veteran of Nicolas’ calibre is totally the right call for the A GAME ABOVE team at this point in the business mission. The commitment to detail and delivery is obvious across Jakob and Ismail’s experience and day-to-day. As President, I’m looking for the medium to long-term performance and structure that builds reliably to success. Nicolas’ appointment delivers a dealmaker and sole decision-maker with a solid track record that speaks to only one outcome: getting the job done, and done well. I’m very much looking forward to working with him” said Bill Pascrell, III, President of A GAME ABOVE.

7Games

FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator

Published

42 minutes ago

June 22, 2026

Wladimir P.

first.bet-launches-sportsbook-with-brazil’s-biggest-online-casino-operator

7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.

7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.

As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.

Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.

As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.

“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”

Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”

The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

7Games

7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil

Published

42 minutes ago

June 22, 2026

GamingAmericas.com

7games,-betao-&-r7-launch-first.bet-sportsbook-in-brazil

7Games selects FIRST.bet to bring Tier-1 sportsbook technology to one of the biggest casino operators in Brazil.

7Games, Betão and R7, three brands operated by OIG Gaming Brazil Ltda. and among Brazil’s largest casino-led betting brands, have gone live with a full sportsbook powered by Tier-1 technology from FIRST.bet.

Already among Brazil’s biggest casino operators, OIG chose FIRST.bet to power the move into sports across all three brands, proving the engine reaches Brazil-scale operators running multiple brands at once.

7Games built its own sportsbook front end on SportOS, the FIRST.bet operating system, with the FIRST.bet engine running underneath. Players see a sportsbook that is entirely 7Games, its brand, its design, its experience, while the trading, pricing, live markets and performance come from FIRST.bet.

7Games is a casino-led brand moving into sports, so it needed a sportsbook that already fits Brazil, not one it would have to adapt. FIRST.bet ships that out of the box: a Brazilian-Portuguese product, odds models tuned to the Brazilian leagues, and the live betting, trading and risk management needed to compete at national scale.

“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”

“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”

The post 7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil appeared first on Americas iGaming & Sports Betting News.

CreedRoomz

CreedRoomz launches Maradona Run live game show with licensed rights

Published

2 days ago

June 20, 2026

Wladimir P.

creedroomz-launches-maradona-run-live-game-show-with-licensed-rights

The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.

CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.

The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.

Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.

The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.