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Customer experience campaign & consulting experts A GAME ABOVE announce the appointment of iGaming industry veteran NICOLAS FLEIDERMAN to the role of Chief Executive Officer

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Fleiderman to focus the team on rapid growth, regulated markets, international expansion and the omni-channel opportunity after an intense start-up year with major client deliveries achieved across the EU, African, and North and Latin American regions.

A GAME ABOVE, the leading customer experience campaigns and consulting agency specialising in work for operator and supplier clients across regulated iGaming markets, are proud to announce the appointment of Nicolas Fleiderman as Chief Executive Officer.

Nicolas commences duties as CEO with immediate effect following the recent first anniversary of A GAME ABOVE and the planned departure of interim CEO Steen Madsen.

“Since my first meeting with the A GAME ABOVE team last year I was fascinated by their business model and the team’s confidence in their unique campaigns creating loyal and passionate customers through all stages of the value chain. Working together on a shared client project at that time I saw first-hand how dramatically they can impact the P&L, in some cases within just days of a campaign launch. The more we talked about the future of the industry, given our different perspectives, the more I felt I could add the required leadership and direction that would make for a powerful sum of the parts. I’m extremely happy to join a motivated and passionate team building unique client propositions with so many creative assets that plug, play and perform with to deliver positive ROI across the omni-channel opportunity – something of an open goal right now, for those who can clearly establish a cost-effective conversion benchmark,” said Nicolas Fleiderman, Chief Executive Officer at A GAME ABOVE.

Fleiderman joins the marketing and advisory disruptor at a tipping point for the iGaming industry internationally. The traditional business models look increasingly vulnerable in the face of regulation itself, and its impact upon operator cost per acquisition budgets, as well as investor demands for improved performance across the PLC sector. Cost commitments for operators are rising, everywhere, and the margin left is a stark reminder of the impact of regulation across everything.

“Our performance over 2020 included game-changing campaigns for our clients, featuring highlights such as a more than 200% month-on-month revenue increase, and even greater impact upon GGR, across a casino-only operator in a regulated US State, and a record-breaking sportsbook launch, delivering super-charged sign-ups, activity and maintenance of that audience as they came for more than just a bonus offer and a few bets to play it through. They came for the game above the gambling. Attention across the entire value chain of player lifecycle has to become the standard model for the future simply as the results far exceed any alternatives,” said Chief Operating Officer for A GAME ABOVE, Jakob Famme.

Nicolas joins the team with a distinguished record and reputation across the betting and gaming industry. A summary of his career highlights includes:

  • Senior teams: C-Level positions with 15 gaming companies, internationally
  • Value generation: Multi-million dollar M&A and management exits realised for established businesses led by Nicolas
  • Government and Advisory Board appointments: Positions on large State-owned companies and PLCs
  • Innovation: Development and engineering across a dozen iGaming platforms, across all key product verticals
  • Advisory: A consultant of record across dozens of key projects and jurisdictions

“An industry veteran of Nicolas’ calibre is totally the right call for the A GAME ABOVE team at this point in the business mission. The commitment to detail and delivery is obvious across Jakob and Ismail’s experience and day-to-day. As President, I’m looking for the medium to long-term performance and structure that builds reliably to success. Nicolas’ appointment delivers a dealmaker and sole decision-maker with a solid track record that speaks to only one outcome: getting the job done, and done well. I’m very much looking forward to working with him” said Bill Pascrell, III, President of A GAME ABOVE.

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Department of Health and Social Care's Office for Health Improvement and Disparities

Ygam To Receive Government Prevention Funding From Newly Introduced Statutory Levy

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The Department of Health and Social Care’s Office for Health Improvement and Disparities (OHID) has announced that Ygam is set to receive £3m from the VCSE Gambling Harms Prevention and Resilience Fund for the two-year span from 2026 to 2028.

It will be crucial for Ygam to implement its acclaimed programs aimed at education, early intervention, and harm prevention to protect children and young individuals from gambling-related harms throughout England.

The funding has been designated to exclusively assist Ygam’s operations in the South West, South East, Greater London, East Midlands, North West, and East of England, as well as for national activities where local or regional involvement is unnecessary. Significantly, Ygam’s initiatives will keep running throughout all areas of England.

In the last ten years, Ygam has developed extensive experience and knowledge by collaborating with schools, families, and communities, positioning itself as the foremost authoritative voice and setting standards in preventative education.

Through thorough, CPD accredited training and a vast collection of resources, Ygam equips trusted adults in influential or caregiving roles, including teachers, parents, and youth workers, with the knowledge, tools, and assurance to take significant steps to protect and support children and young individuals.

Since 2014, Ygam has educated more than 39,000 participants and impacted approximately 6.5 million children and young individuals throughout the UK.

Emily Tofield, Chief Executive of Ygam, said: “Our evidence-led programmes, which are grounded in a public health approach and informed by lived experience, have already reached and safeguarded millions of children and young people across the UK. This funding will enable us to continue to build on our deep and proven track record of delivering measurable impact in the gambling harms prevention field, supported by independent evaluation.

Education will always have a central role to play in effective prevention strategies, and this funding will contribute to ensuring the next generation is equipped with the knowledge, skills and understanding to be resilient to the potential risks and harms of gambling. We look forward to working alongside OHID, the Government and other stakeholders committed to our shared goals.”

This funding is part of the first tranche to be distributed under the new statutory levy introduced by the Government, which applies to all licensed gambling operators in Great Britain. The levy has raised £120 million in its first year, which will be allocated across research, prevention and treatment to address gambling-related harms.

The Office for Health Improvement and Disparities (OHID) has been appointed as the commissioning body for prevention, with 30% of the levy funding allocated to this strand.

The post Ygam To Receive Government Prevention Funding From Newly Introduced Statutory Levy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Plaza Hotel & Casino and The Mob Museum launch ‘Wiseguy Getaway’ package

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Downtown Las Vegas bundle includes a two-night minimum stay, Mob Museum tickets and Oscar’s Steakhouse perk; booking window runs through Dec. 26, 2026.

Plaza Hotel & Casino and The Mob Museum said May 18, 2026 they are partnering on a new downtown Las Vegas hotel offer called The Wiseguy Getaway.

The package includes a two-night minimum stay at the Plaza Hotel & Casino, two complimentary tickets to The Mob Museum, a complimentary appetizer at Oscar’s Steakhouse during happy hour, and an “exclusive autographed photo” of Oscar B. Goodman, described by the companies as a reputed mob attorney and former mayor of Las Vegas.

“From being in Casino to the mobsters Oscar Goodman once represented, the Plaza is uniquely tied to this captivating element of Vegas history, so creating the Wiseguy Getaway with The Mob Museum made perfect sense,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The drama and intrigue of the mob era continue to fascinate our guests, so we believe this new hotel package will be very popular.”

“Las Vegas has no shortage of incredible experiences, and the Wiseguy package adds something truly unique to the mix. This Downtown Las Vegas adventure combines world-class history, curated dining and an iconic hotel stay into something you genuinely can’t find anywhere else in the city,” said Ashley Miller, vice president of marketing, communications and sales, The Mob Museum.

Stays must be booked by Dec. 26, 2026, and occur by Dec. 28, 2026. Reservations are available via the Plaza’s website.

The post Plaza Hotel & Casino and The Mob Museum launch ‘Wiseguy Getaway’ package appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SEON warns World Cup betting surge will expose retention and loyalty fraud

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Fraud expert George Pace says operators focused on welcome bonus abuse risk missing ongoing “back door” losses during peak volume.

SEON fraud expert George Pace is warning betting and gaming operators to brace for a World Cup-driven spike in account activity that could strain fraud teams and increase losses from promotion and loyalty abuse.

“The World Cup will be one of the biggest stress tests for fraud teams in betting and gaming. Promotion abuse and loyalty abuse already account for a significant share of fraud losses, and that’s before you factor in the World Cup surge. Logins, registrations and transactions will all spike at the same time, while operators compete aggressively with welcome bonuses and free bets.”

Pace said operators often prioritize stopping welcome bonus abuse, but argued the larger threat during high-volume events is repeat exploitation tied to retention mechanics. “Most attention goes to welcome bonus fraud, but that’s only a one-time hit. The bigger risk is retention abuse. It creates an ongoing revenue stream for fraudsters and often goes unnoticed for longer, especially during high-volume events.”

He added that fraudsters may not need advanced tactics if they can blend in while legitimate traffic rises. “When thousands of legitimate, high-value players become active at once, fraudsters don’t need to be particularly sophisticated. They just need to blend in with normal behavior, making detection harder at the exact moment teams are already stretched.”

Pace also pointed to what he described as a growing gap between fraud losses and topline performance for operators. “Recent data shows many operators aren’t prepared for this shift. Already, 57% report fraud losses growing faster than revenue, a gap that only widens during high-volume events like the World Cup. Operators that only protect the front door are going to get robbed through the back.”

The post SEON warns World Cup betting surge will expose retention and loyalty fraud appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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