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Customer experience campaign & consulting experts A GAME ABOVE announce the appointment of iGaming industry veteran NICOLAS FLEIDERMAN to the role of Chief Executive Officer
Fleiderman to focus the team on rapid growth, regulated markets, international expansion and the omni-channel opportunity after an intense start-up year with major client deliveries achieved across the EU, African, and North and Latin American regions.
A GAME ABOVE, the leading customer experience campaigns and consulting agency specialising in work for operator and supplier clients across regulated iGaming markets, are proud to announce the appointment of Nicolas Fleiderman as Chief Executive Officer.
Nicolas commences duties as CEO with immediate effect following the recent first anniversary of A GAME ABOVE and the planned departure of interim CEO Steen Madsen.
“Since my first meeting with the A GAME ABOVE team last year I was fascinated by their business model and the team’s confidence in their unique campaigns creating loyal and passionate customers through all stages of the value chain. Working together on a shared client project at that time I saw first-hand how dramatically they can impact the P&L, in some cases within just days of a campaign launch. The more we talked about the future of the industry, given our different perspectives, the more I felt I could add the required leadership and direction that would make for a powerful sum of the parts. I’m extremely happy to join a motivated and passionate team building unique client propositions with so many creative assets that plug, play and perform with to deliver positive ROI across the omni-channel opportunity – something of an open goal right now, for those who can clearly establish a cost-effective conversion benchmark,” said Nicolas Fleiderman, Chief Executive Officer at A GAME ABOVE.
Fleiderman joins the marketing and advisory disruptor at a tipping point for the iGaming industry internationally. The traditional business models look increasingly vulnerable in the face of regulation itself, and its impact upon operator cost per acquisition budgets, as well as investor demands for improved performance across the PLC sector. Cost commitments for operators are rising, everywhere, and the margin left is a stark reminder of the impact of regulation across everything.
“Our performance over 2020 included game-changing campaigns for our clients, featuring highlights such as a more than 200% month-on-month revenue increase, and even greater impact upon GGR, across a casino-only operator in a regulated US State, and a record-breaking sportsbook launch, delivering super-charged sign-ups, activity and maintenance of that audience as they came for more than just a bonus offer and a few bets to play it through. They came for the game above the gambling. Attention across the entire value chain of player lifecycle has to become the standard model for the future simply as the results far exceed any alternatives,” said Chief Operating Officer for A GAME ABOVE, Jakob Famme.
Nicolas joins the team with a distinguished record and reputation across the betting and gaming industry. A summary of his career highlights includes:
- Senior teams: C-Level positions with 15 gaming companies, internationally
- Value generation: Multi-million dollar M&A and management exits realised for established businesses led by Nicolas
- Government and Advisory Board appointments: Positions on large State-owned companies and PLCs
- Innovation: Development and engineering across a dozen iGaming platforms, across all key product verticals
- Advisory: A consultant of record across dozens of key projects and jurisdictions
“An industry veteran of Nicolas’ calibre is totally the right call for the A GAME ABOVE team at this point in the business mission. The commitment to detail and delivery is obvious across Jakob and Ismail’s experience and day-to-day. As President, I’m looking for the medium to long-term performance and structure that builds reliably to success. Nicolas’ appointment delivers a dealmaker and sole decision-maker with a solid track record that speaks to only one outcome: getting the job done, and done well. I’m very much looking forward to working with him” said Bill Pascrell, III, President of A GAME ABOVE.
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Big Game Fishing Christmas Catch
Reflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch
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PayDo, a leading global payment ecosystem founded by Serhii Zakharov – who at just 25 became one of the youngest CEOs approved by the FCA to run an Electronic Money Institution in the UK, announced a series of strategic infrastructure launches designed to dismantle the costly complexity of modern payment stacks.
The releases—Direct SEPA & SEPA Instant access, USD SWIFT Accounts, Dedicated C2B Open Banking Collections Accounts and Direct VISA and MasterCard Acquiring—are not standalone products, but integrated components of PayDo’s unified platform.
For the first time, online businesses can access this comprehensive suite under a single contract, one technical integration and with a dedicated account manager, eliminating the operational burden of managing multiple providers.
The launches directly address the primary pain points of payment fragmentation: high costs from intermediaries, slow settlement times, compliance overhead and loss of control. By securing direct memberships and building proprietary technology, PayDo now offers businesses enterprise-grade infrastructure with the agility of a FinTech.
The new services include:
• Direct SEPA & SEPA Instant: As a direct SEPA member, PayDo provides native European processing with no intermediary routing. This ensures faster, lower-cost euro transactions with immediate settlement capabilities via SEPA Instant.
• USD SWIFT Accounts: Online businesses can now receive dedicated USD account details via the SWIFT network, significantly reducing delays and fees associated with cross-border USD transactions, a critical need for a variety of cross-border operating online businesses.
• Dedicated C2B Open Banking Collections Accounts: A pioneering innovation, this service revolutionises how businesses receive payments. It enables instant, direct bank-to-business transfers from customers, offering an alternative to card networks with correct funds tracking and allocation, lower costs and real-time settlement. Functionality supports processing of +100,000 daily transactions.
• Launch of Direct Acquiring: PayDo is now a principal member acquirer for both Visa and Mastercard. This direct relationship removes a layer of intermediaries, reducing processing costs, improving authorisation rates and giving merchants greater control and transparency over their card payment flows.
These services are delivered within PayDo’s unified ecosystem, which also includes its signatory innovation – non-redirect E-Wallet checkout. This earlier innovation provided merchants with full friendly-fraud protection without any rolling reserve requirements. The new ecosystem approach allows companies in sectors like e-commerce, IT services, marketplaces, gaming and other Fintechs to streamline their entire financial operations, turning payment management from a resource drain into a competitive advantage.
Serhii Zakharov, CEO and Founder of PayDo, said: “For years, businesses have been forced to stitch together a patchwork of payment providers, each adding cost, complexity, and delay. We believe the future is not in more fragmentation, but in intelligent unification. These launches are not just new features; they are the foundational pillars of a coherent ecosystem. We are giving our clients direct control over the core rails of finance—from SEPA and SWIFT to card acquiring and Open Banking—all through one partnership. This is how we eliminate the hidden tax of fragmentation and empower businesses to scale globally with clarity and efficiency.”
PayDo’s ecosystem now processes over €5B annually for over 1000 businesses, leveraging its full regulatory compliance in the UK, Canada and the EU. The company’s direct infrastructure model is proving that the next wave of Fintech growth will be driven by consolidation and seamless integration, not further division.
The post PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses appeared first on European Gaming Industry News.
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