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Customer experience campaign & consulting experts A GAME ABOVE announce the appointment of iGaming industry veteran NICOLAS FLEIDERMAN to the role of Chief Executive Officer
Fleiderman to focus the team on rapid growth, regulated markets, international expansion and the omni-channel opportunity after an intense start-up year with major client deliveries achieved across the EU, African, and North and Latin American regions.
A GAME ABOVE, the leading customer experience campaigns and consulting agency specialising in work for operator and supplier clients across regulated iGaming markets, are proud to announce the appointment of Nicolas Fleiderman as Chief Executive Officer.
Nicolas commences duties as CEO with immediate effect following the recent first anniversary of A GAME ABOVE and the planned departure of interim CEO Steen Madsen.
“Since my first meeting with the A GAME ABOVE team last year I was fascinated by their business model and the team’s confidence in their unique campaigns creating loyal and passionate customers through all stages of the value chain. Working together on a shared client project at that time I saw first-hand how dramatically they can impact the P&L, in some cases within just days of a campaign launch. The more we talked about the future of the industry, given our different perspectives, the more I felt I could add the required leadership and direction that would make for a powerful sum of the parts. I’m extremely happy to join a motivated and passionate team building unique client propositions with so many creative assets that plug, play and perform with to deliver positive ROI across the omni-channel opportunity – something of an open goal right now, for those who can clearly establish a cost-effective conversion benchmark,” said Nicolas Fleiderman, Chief Executive Officer at A GAME ABOVE.
Fleiderman joins the marketing and advisory disruptor at a tipping point for the iGaming industry internationally. The traditional business models look increasingly vulnerable in the face of regulation itself, and its impact upon operator cost per acquisition budgets, as well as investor demands for improved performance across the PLC sector. Cost commitments for operators are rising, everywhere, and the margin left is a stark reminder of the impact of regulation across everything.
“Our performance over 2020 included game-changing campaigns for our clients, featuring highlights such as a more than 200% month-on-month revenue increase, and even greater impact upon GGR, across a casino-only operator in a regulated US State, and a record-breaking sportsbook launch, delivering super-charged sign-ups, activity and maintenance of that audience as they came for more than just a bonus offer and a few bets to play it through. They came for the game above the gambling. Attention across the entire value chain of player lifecycle has to become the standard model for the future simply as the results far exceed any alternatives,” said Chief Operating Officer for A GAME ABOVE, Jakob Famme.
Nicolas joins the team with a distinguished record and reputation across the betting and gaming industry. A summary of his career highlights includes:
- Senior teams: C-Level positions with 15 gaming companies, internationally
- Value generation: Multi-million dollar M&A and management exits realised for established businesses led by Nicolas
- Government and Advisory Board appointments: Positions on large State-owned companies and PLCs
- Innovation: Development and engineering across a dozen iGaming platforms, across all key product verticals
- Advisory: A consultant of record across dozens of key projects and jurisdictions
“An industry veteran of Nicolas’ calibre is totally the right call for the A GAME ABOVE team at this point in the business mission. The commitment to detail and delivery is obvious across Jakob and Ismail’s experience and day-to-day. As President, I’m looking for the medium to long-term performance and structure that builds reliably to success. Nicolas’ appointment delivers a dealmaker and sole decision-maker with a solid track record that speaks to only one outcome: getting the job done, and done well. I’m very much looking forward to working with him” said Bill Pascrell, III, President of A GAME ABOVE.
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bet365
Octoplay launches with bet365 in the UK
Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.
The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.
Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.
“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”
“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”
Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.
The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Barcelona Technology Campus
Zitro Achieves ISO 27001 Recertification at its Barcelona Technology Campus
Zitro has successfully renewed its ISO 27001 certification for the Information Security Management System (ISMS) at its Barcelona Technology Campus. This achievement, framed within the company’s ESG (Environmental, Social and Governance) commitments, reinforces its ongoing commitment to cybersecurity and ensuring the confidentiality, integrity and availability of sensitive customer and employee data.
ISO 27001 is part of the ISO 27000 family of international standards for information security. This framework enables organisations to identify risks, implement effective controls and ensure information protection in line with global best practices, while also ensuring compliance with applicable legal and regulatory requirements.
For Zitro, this recertification confirms the rigorous and continuous work the company carries out in the field of information security. The Barcelona Technology Campus—dedicated to the development of software and hardware for the gaming industry—maintains the highest standards, and this recognition reflects the level of commitment embedded across all its processes.
The post Zitro Achieves ISO 27001 Recertification at its Barcelona Technology Campus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.
The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.
According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.
To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.
The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.
Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”
In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.
Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.
Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.
In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.
The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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