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Customer experience campaign & consulting experts A GAME ABOVE announce the appointment of iGaming industry veteran NICOLAS FLEIDERMAN to the role of Chief Executive Officer
Fleiderman to focus the team on rapid growth, regulated markets, international expansion and the omni-channel opportunity after an intense start-up year with major client deliveries achieved across the EU, African, and North and Latin American regions.
A GAME ABOVE, the leading customer experience campaigns and consulting agency specialising in work for operator and supplier clients across regulated iGaming markets, are proud to announce the appointment of Nicolas Fleiderman as Chief Executive Officer.
Nicolas commences duties as CEO with immediate effect following the recent first anniversary of A GAME ABOVE and the planned departure of interim CEO Steen Madsen.
“Since my first meeting with the A GAME ABOVE team last year I was fascinated by their business model and the team’s confidence in their unique campaigns creating loyal and passionate customers through all stages of the value chain. Working together on a shared client project at that time I saw first-hand how dramatically they can impact the P&L, in some cases within just days of a campaign launch. The more we talked about the future of the industry, given our different perspectives, the more I felt I could add the required leadership and direction that would make for a powerful sum of the parts. I’m extremely happy to join a motivated and passionate team building unique client propositions with so many creative assets that plug, play and perform with to deliver positive ROI across the omni-channel opportunity – something of an open goal right now, for those who can clearly establish a cost-effective conversion benchmark,” said Nicolas Fleiderman, Chief Executive Officer at A GAME ABOVE.
Fleiderman joins the marketing and advisory disruptor at a tipping point for the iGaming industry internationally. The traditional business models look increasingly vulnerable in the face of regulation itself, and its impact upon operator cost per acquisition budgets, as well as investor demands for improved performance across the PLC sector. Cost commitments for operators are rising, everywhere, and the margin left is a stark reminder of the impact of regulation across everything.
“Our performance over 2020 included game-changing campaigns for our clients, featuring highlights such as a more than 200% month-on-month revenue increase, and even greater impact upon GGR, across a casino-only operator in a regulated US State, and a record-breaking sportsbook launch, delivering super-charged sign-ups, activity and maintenance of that audience as they came for more than just a bonus offer and a few bets to play it through. They came for the game above the gambling. Attention across the entire value chain of player lifecycle has to become the standard model for the future simply as the results far exceed any alternatives,” said Chief Operating Officer for A GAME ABOVE, Jakob Famme.
Nicolas joins the team with a distinguished record and reputation across the betting and gaming industry. A summary of his career highlights includes:
- Senior teams: C-Level positions with 15 gaming companies, internationally
- Value generation: Multi-million dollar M&A and management exits realised for established businesses led by Nicolas
- Government and Advisory Board appointments: Positions on large State-owned companies and PLCs
- Innovation: Development and engineering across a dozen iGaming platforms, across all key product verticals
- Advisory: A consultant of record across dozens of key projects and jurisdictions
“An industry veteran of Nicolas’ calibre is totally the right call for the A GAME ABOVE team at this point in the business mission. The commitment to detail and delivery is obvious across Jakob and Ismail’s experience and day-to-day. As President, I’m looking for the medium to long-term performance and structure that builds reliably to success. Nicolas’ appointment delivers a dealmaker and sole decision-maker with a solid track record that speaks to only one outcome: getting the job done, and done well. I’m very much looking forward to working with him” said Bill Pascrell, III, President of A GAME ABOVE.
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Secure Some Sweet Treats With BGaming’s Sugar Merge Up™
BGaming, the popular iGaming content provider, is serving up a sugary treat with the launch of Sugar Merge Up
, the latest addition to its #Entertainment slot portfolio.
Players are invited into a candy-coloured world guided by a playful jelly bear mascot. Set on a 6×6 cluster-pay grid, the game is packed with brightly coloured sweets and candy, offering a vibrant and fun-filled experience.
Returning from BGaming’s previous hit, Merge Up
, the cascade-style Merge Up
mechanic allows winning symbols to merge and upgrade to the next highest-paying symbol, creating opportunities for even bigger wins on subsequent cascades.
Building on the gameplay of Merge Up
2, Sugar Merge Up
introduces exciting new ways to form combos. The standout addition is the Bubblegum symbol, which explodes to destroy up to eight surrounding symbols, boosts multipliers in those cells, and then transforms into a Scatter.
Landing Scatters is key to triggering the Free Spins bonus, with up to 30 free spins available. Players can extend the feature by landing three or more Scatters during the bonus round.
For those eager to jump straight into the action, Sugar Merge Up
offers six Buy Bonus options, including:
- Chance ×2 – doubles the multiplier for ×1.2 the stake
- Random Booster – applies random multipliers up to ×128 on each spin for ×10 the bet
- Booster ×16 – ensures ×16 multipliers cover the grid on every spin for ×40 the stake
- Free Spins Buy Bonus – prices range from ×100 to ×500, giving players flexible access to the bonus round
Julia Alekseeva, CPO at BGaming, commented:
“Sugar Merge Up
takes everything players loved about Merge Up
2 and makes it even sweeter. The added bonus features boost engagement, while the multiple Booster and Buy Bonus options give players plenty of flexibility. The candy theme is always a hit, and combining it with the explosive Merge Up
mechanic was a natural next step.”
The post Secure Some Sweet Treats With BGaming’s Sugar Merge Up™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FANS World Cup
Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup
Kiron Interactive has unveiled FANS World Cup, a fast-paced football betting product designed to keep players engaged during the 2026 international tournament, particularly in between live matches when traffic typically dips.
Built on Kiron’s Goal Premier Engine, FANS World Cup integrates seamlessly into existing operator deployments with no additional cost or technical requirements.
The game features international teams competing in matches that resolve in just 60 to 90 seconds, giving players frequent opportunities to bet during breaks in the live schedule. By offering standalone mini-matches, the platform helps operators maintain player activity and reduce drop-off between fixtures.
Using familiar national teams ensures players stay connected to the real tournament, keeping the football context consistent rather than losing engagement between matches.
FANS World Cup covers all core betting markets, including full-time result, correct score, goalscorers, and card outcomes. Operators can also configure jackpot features and bonus multipliers to match their preferred risk profiles.
Steven Spartinos, Co-CEO of Kiron Interactive, commented:
“Tournament traffic comes in waves, and the challenge is keeping players engaged in between matches. FANS World Cup addresses that by offering short, exciting match cycles while staying connected to the teams fans are already following. It helps operators maintain steady engagement throughout the full tournament schedule.”
The post Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DEGEN Studios
DEGEN Studios ignites a brutal blood feud with Vendetta Fury
DEGEN Studios has launched Vendetta Fury, a high-volatility slot built around the relentless clash between two powerful forces: Vandal and Havoc.
Vandal embodies chaos and disruption, bending the rules of the grid and reshaping its structure. In contrast, Havoc represents controlled destruction, linking symbols through Wild Beams that build intensity before unleashing their full impact.
This ongoing feud fuels the entire gameplay experience, creating a world where revenge is never settled and every spin feels charged with tension. Wins can accumulate gradually before key features ignite, shifting the balance between the two rivals. Expanding Wilds and multiplier mechanics work together to rapidly transform the grid, turning calm moments into explosive payouts.
The action peaks in the Apocalypse bonus mode, where both Vandal and Havoc appear simultaneously. Their combined mechanics drive a shared global multiplier, dramatically increasing volatility and making outcomes far less predictable as their battle for dominance plays out across the reels.
Danny Gordon, Head of Studio at DEGEN Studios, said:
“A vendetta doesn’t fade — it builds until something finally breaks. That idea is at the core of Vendetta Fury. Vandal and Havoc are locked in an escalating conflict that shapes every part of the game, including its three evolving bonus modes, where control constantly shifts between the two sides.”
“In this world, there’s no forgiveness and no restraint — only rising tension and revenge paid in full.”
The post DEGEN Studios ignites a brutal blood feud with Vendetta Fury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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