Tier-one operator is using the company’s cutting-edge HoloMessage® solution to take player engagement to the next level with a 340% uplift compared to banner ads

2mee, the pioneering technology platform that allows brands to engage with consumers through the power of human connection, has signed a breakthrough agreement with powerhouse sportsbook and casino operator, William Hill.

Through this partnership, William Hill will leverage 2mee’s proprietary HoloMessage® solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up.

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The partnership has proven to be transformational for Hills, which is already using HoloMessage® to scale engagement among reachable customers from its active player base and create awareness of personalised bonuses and offers while increasing its net promotor score and user lifetime value.

Moving forward, Hills will begin deploying HoloMessage® at critical decision points throughout its customer journey. Influencers will be empowered to record messages directly from their smartphones and deploy them via the 2mee platform.

For its first campaign, William Hill targeted a segmented audience with a HoloMessage® aimed at driving players to opt-in to marketing campaigns. The results were extraordinary: a single influencer HoloMessage® impression outperformed 31 days of a persistent banner ad by an incredible 340%.

The campaign achieved an average engagement rate of 55% with a peak of 64.9% leading to a major increase in customer opt-ins which is expected to deliver a substantial increase in projected annual revenue.

2mee’s HoloMessage® has a myriad of use cases for operators such as William Hill. This includes delivering important educational and information messages around compliance and responsible gambling, especially when it comes to player onboarding where a lack of education around the process often leads to significant drop-off.

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Additionally, HoloMessage® can be utilised for player retention efforts and win-back campaigns, ensuring continued engagement with existing players and re-engaging lapsed ones.

James Riley, CEO of 2mee, said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.

“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage® can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”

Matt Baulk, Head of Personalisation & Product at William Hill, added: “We’ve achieved remarkable success with our initial deployment of HoloMessage®, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers. The technology’s simplicity, from recording to deployment, makes it incredibly user-friendly”.

NetBet Italy is excited to announce that it has joined forces with prominent iGaming provider Playtech, in a move that will see a range of unique Live Dealer games made available to players in the region.

Playtech’s status as an influential iGaming company has been recognised with numerous award wins and nominations. Most recently, this saw the company claim the title of Gaming Product of the Year at the 2023 American Gambling Awards.

As part of NetBet Italy’s partnership with Playtech, players can enjoy a series of excellent Live Dealer games – including Live Roulette, Live Blackjack, Live Baccarat – as well as other titles from the online casino provider.

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NetBet Italy’s PR manager, Claudia Georgevici, said: “We at NetBet aim to give our players access to a range of exciting titles – including Live Dealer games, which help bring the authenticity of a physical casino to players wherever they are. Playtech have a range of excellent titles for customers to enjoy, and this makes them a great fit for a positive and valuable relationship.”

NetBet players can now explore the thrilling new titles from Playtech by visiting the official NetBet Italy website.

Reelsoft AB is proud to announce its nomination for two esteemed awards at the 2024 Malta’s iGaming Excellence Awards (MiGEA): Best Gaming Software Platform Provider and Best iGaming Technology & Media Provider. This recognition highlights our ongoing dedication to innovation, partner support, and excellence in the iGaming industry. The winners will be revealed on June 21st at the Hilton Portomaso in Malta.

Founded in December 2021, Reelsoft has been developing solutions to empower iGaming businesses. Through the Vision platform, including Vision RGS (a remote gaming server) and Vision Link (a game aggregation platform), it offers iGaming businesses both flexibility and scalability. It empowers our partners to effectively manage both game creation and distribution, supporting their growth and success in a competitive market.

Key Features of the Vision platform:

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• Flexibility and Scalability: The platform seamlessly grows from Vision RGS to Vision Link, and can handle increased traffic without compromising stability.
• Promotion Tools: Advanced tools to enhance player engagement and retention is built into the core platform.
• Multiple API Support: Simplified integration process.
• Provider Aggregation and RGS-to-RGS Connections: Easy access to a wide range of games and providers.
• Comprehensive Back Office: Real-time access to country-specific statistics, RTP monitoring and GGR reports.

Reelsoft’s approach focuses on providing solutions, leveraging extensive industry experience, and fostering long-term partnerships. We have achieved significant milestones over the past year and are dedicated to long-term collaborations with partners to develop features that meet their needs, ensuring the continuous evolution of the Vision platform. This approach not only enhances the platform but also benefits all users.

Thomas Nimstad, CEO and founder of Reelsoft, expressed his pride in the nomination: “Being nominated for these awards is a true testament to what we started three years ago and how far the company has come. We are honoured and look forward to creating more value for our partners in the coming years.”

As we look forward to MiGEA awards, we are committed to empowering iGaming businesses globally, driving innovation, and supporting our partners in achieving their goals.