Latest News
Rootz partners with CashtoCode for cash payments and new customer traffic
Cash deposit service acting as unique affiliate channel for iGaming operator
CashtoCode, the instant cash payment service for online merchants, today announced a new partnership with Rootz, one of the world’s fastest growing iGaming operators. CashtoCode is now available to users as an instant payment option across all of Rootz brands including Wildz, Caxino, and Wheelz. CashtoCode enables users to make cash deposits into their Rootz accounts across 150,000 retail locations in Europe, including many of Rootz’s core markets such as Germany and Austria.
As well as being a simple and secure cash deposit option for customers, CashtoCode appealed to Rootz as a unique affiliate channel. With high street betting shops shut, many customers who prefer cash payments have searched for iGaming cash deposit options and discovered CashtoCode. CashtoCode has grown significantly during this time, pushing a lot of traffic and new first-time depositors towards its iGaming operators.
Security was also an important consideration for Rootz. CashtoCode has a highly controlled, closed loop cash deposit mechanism. The service is designed to eliminate fraud and money laundering concerns – since its cash deposit codes can only be redeemed by customers verified by the merchant, ID’d at the point of sale, and cannot be transferred between individuals.
“We are a unique facilitator in the iGaming space, helping operators reach a significant market sector of customers who prefer cash for privacy, security and self-control reasons,” said CashtoCode CEO, Jens Bader. “In years gone by, customers would choose their favourite iGaming brand first, but their payment method would be an afterthought at best. Now we’re seeing a growing segment of customers who pick their payment option first, knowing that they want to pay in cash or use a specific app, before selecting a partnered iGaming operator. For CashtoCode, this trend has been expedited by the pandemic and closure of high street betting shops. Cash deposits are the most natural route from land-based gambling to online, and we’re proving to operators that cash can be just as secure and transparent as digital payment products.”
“Rootz is known for its innovation and for offering an unrivalled user experience,” said Tony Kjaldstrom, COO at Rootz. “We listen to our customers and always try to give them what they want, whether that means new games, new services or new payment options. During the last 12 months, the demand for cash deposits has soared, and we are delighted to partner with CashtoCode to service these players. From day one, CashtoCode offered the simplicity, security and customisation we needed from a payment partner.”
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Brazil
EGT Digital is a licensed software provider for Brazil
EGT Digital is proud to announce that it has obtained a licence that allows it to provide its software products in Brazil. The Bulgarian provider was certified by the regulator Secretariat of Prizes and Bets (SPA) and can now offer local operators its rich portfolio of gaming solutions, containing over 120 in-house developed casino titles and the 4 top-performing jackpots Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.
Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her excitement regarding the authorization: “We are delighted to have the opportunity to present our gaming content to the Brazilian market. Our slots are available to domestic players, ready to captivate them with their numerous fascinating features and provide an unforgettable experience, fully tailored to their tastes and preferences.”
The post EGT Digital is a licensed software provider for Brazil appeared first on Gaming and Gambling Industry in the Americas.
ADG
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
The post Arizona Department of Gaming Releases October Sports Betting Figures appeared first on Gaming and Gambling Industry in the Americas.
Betting Hero
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
The post Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series appeared first on Gaming and Gambling Industry in the Americas.
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