1/ST BET

1/ST BET SIGNS EDDIE OLCZYK TO THREE-YEAR EXTENSION DEAL

Published

4 years ago

March 23, 2021

1/ST BET SIGNS EDDIE OLCZYK TO THREE-YEAR EXTENSION DEAL

HOCKEY HALL OF FAMER EDDIE OLCZYK TO CONTINUE SERVING AS BRAND AMBASSADOR, PROVIDing HORSE RACING PICKS, INSIGHTS & ANALYSIS

1/ST TECHNOLOGY has announced a three-year extension deal between renowned broadcaster and handicapper Eddie Olczyk and 1/ST BET, the official app of Golden Gate Fields, Gulfstream Park, the Maryland Jockey Club at Laurel Park, Pimlico Race Course, Santa Anita Park, the Preakness Stakes, the Pegasus World Cup, and this weekend’s Florida Derby. Olczyk has personally bet with 1/ST TECHNOLOGY’s products since 1996, and has served as a brand ambassador since 2013. Through this partnership, Olczyk will help introduce 1/ST BET to new and experienced racing fans, and will provide picks, insights, and wagering strategies to 1/ST TECHNOLOGY’s customers in North America.

“Working with someone as knowledgeable and respected as Eddie is a true honor, and the quality insight and analysis he provides to our customers each week is unmatched,” said Zachary Leifer, chief marketing officer of 1/ST TECHNOLOGY. “We could not be more excited to be keeping Eddie in the 1/ST family, and we look forward to expanding upon our partnership to further differentiate 1/ST BET as the “Players’ ADW.”

European Gaming Congress 2024 (Warsaw, Poland)

With 1/ST BET, Olczyk’s picks and insights are available to bettors on a regular basis through emails. blog posts, wager guides, video interviews and more. 1/ST BET and Xpressbet are cornerstone products, along with BETMIX, in the suite of betting tools from 1/ST TECHNOLOGY – the world’s leading gambling platform and technology company. Other 1/ST TECHNOLOGY brands include AmTote, XB SELECT, XB NET and PariMAX.

“This deal represents the alignment between the vision of 1/ST, their continued investment and dedication to horse racing, and my passion for the sport. And as a bettor who has personally used and believed in these products for more than two decades, extending my partnership was a no-brainer,” said Olczyk. “I am proud to say that I am a part of the 1/ST BET team.”

Since 2015, Olczyk has served as lead handicapper for NBC’s coverage of major horse racing events like the Preakness Stakes, Kentucky Derby and Breeders’ Cup. He was the winner of the 2018 Pegasus World Cup Betting Championship, a handicapping tournament with a $371,000 prize pool, and in 2009 famously hit a bet for $497,000 using his Xpressbet account, in which he correctly picked the winner of six straight races.

Beyond horse racing, Olczyk is a 16-year NHL veteran, a Stanley Cup winner, and was inducted into the U.S. Hockey Hall of Fame in 2013. He currently serves as the lead game analyst for the NHL on NBC.

As a 1/ST BET ambassador, Olczyk will be the face of promotions, sweepstakes and tournaments, including the “Big Bet” sweepstakes, which give the company’s customers the opportunity to make life-changing bets on marquee races like the Pegasus World Cup and the Preakness Stakes.

Throughout the pandemic, 1/ST TECHNOLOGY has seen an uptick in sports bettors, and both novice and expert bettors rely on insights from handicappers like Olczyk, as well as the artificial intelligence platform within 1/ST BET, to make more informed wagers.

1/ST BET

SGG Media & 1/ST Bet Bring New Generation of Fans to Horse Racing

Published

3 months ago

October 7, 2024

GamingAmericas.com

sgg-media-&-1/st-bet-bring-new-generation-of-fans-to-horse-racing

Walking into the racetrack at Santa Anita on Saturday was more like walking into a sophisticated Hollywood mansion party than a gambling venue.

Santa Anita went ‘all in’ by throwing one heck of a horse racing celebration aimed at attracting a young, stylish group of fans. There was a thrilling three-horse photo finish in The California Crown $1 million stakes race, but the crowd was there to party and mingle first, cocktail and dine second, and maybe add in a bit of old-fashioned horse race gambling too.

SGG Media, the leading sports social media marketing agency, was one of the selected advertising partners to ensure the word got out about this ‘must attend’ L.A. event.

SGG’s young CEO, Troy Paul, (age 27) knew just what to do – by arranging seating and private boxes for six of his top L.A.-based social media Influencers and their 10 million social media followers. The value of SGG Media’s in-depth understanding of how to interact with younger fans certainly came to the fore in the run-up to the race, with the company’s clever strategic planning creating one million event-focused social media impressions that helped draw fans into the action.

SGG Media has a strong track record for promoting top sporting events by using its extensive network of 2,500 sports micro-influencer content creators and their 75 million sports fan followers – and Troy is certainly no stranger to the racetrack either, having begun attending races with his dad at the age of four before going on to visit major races such as the Derby and the Belmont.

Troy Paul, Chief Executive Officer at SGG Media, said: “Santa Anita threw one great race day party, bringing guests food from L.A.’s trendiest restaurants such as Funke and Wally’s while also giving them the chance to dance to first-class entertainment from star artists including Shaboozey.

“From SGG’s perspective, we’re thrilled to bring younger fans to events like this by showing them the excitement and beauty of horse races in stunning venues like Santa Anita, so we’re happy with the buzz we could create around what was a stunning party and an exciting day at the races.”

Peter Rotondo, Senior Vice President at 1/ST Racing, said: “California Crown was a huge success that featured top quality stakes horses, drew over 21,000 fans and generated total national wagering of nearly $24 million dollars”.

1/ST BET

1/ST BET UNVEILS NEW ‘WAGERPAD PRO’ BETTING INTERFACE

Published

3 years ago

August 24, 2021

GamingAmericas.com

1/ST TECHNOLOGY is excited to unveil a brand new ‘Wagerpad Pro’ betting interface on its signature product, 1/ST BET. The official app of Santa Anita Park, Gulfstream Park, Golden Gate Fields and the Maryland Jockey Club, Pegasus World Cup Championship Invitational Series, and The Preakness, 1/ST BET is horse racing’s fastest-growing online betting platform, servicing customers across the United States.

Wagerpad Pro helps customers make faster, easier and more informed bets on horse races by combining the betting and handicapping features that horseplayers already love about 1/ST BET with the speed and simplicity of single-page wagering. Bettors can now bet, handicap, and watch live races without opening multiple screens or leaving the betpad.

With Wagerpad Pro, customers can also:

· Access real-time Win, Place and Show projections from 1/ST BET‘s handicapping algorithms

· Watch live streaming video for more than 300 of the world’s top tracks

· Place complex wagers, such as Superfectas or Pick 6s, without navigating multiple screens

· Review, place and modify bets

· Easily identify favorites, overlays and underlays

“Wagerpad Pro was built after countless conversations and meetings with customers,” said Richard Peden, Chief Product Officer, 1/ST TECHNOLOGY.

“Customers told us they love using 1/ST BET‘s customizable and AI handicapping features but wished there was a more streamlined way to bet. We have worked very closely with our customers to create Wagerpad Pro, a betting interface that is truly ‘designed by horseplayers, for horseplayers’.”

1/ST BET‘s signature feature is its AI-assisted handicapping, which utilizes 52 unique handicapping factors and more than 200,000 past races to make picks. For every race, the app measures each contender against the 10 most successful factors for that particular type of race based on historical results, such as performance (speed, pace, etc.), results, pedigree, trainer and jockey. Customers can use the app’s automated ‘recommended’ handicapping factors, or create their own factor filters to incorporate angles they prefer.

For more information, visit https://1st.com/bet/.