The Dallas Mavericks and Betway, the leading global online betting and gaming brand, announced a multi-year partnership, naming Betway as the Official and Exclusive Free to Play Partner of the Dallas Mavericks. Securing lucrative branding rights, the company’s internationally recognised branding will be shown around the court at American Airlines Center.

This announcement follows Betway’s partnership with five other NBA franchises earlier in the year, demonstrating the Betway brand’s ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious sporting leagues.

Anthony Werkman, Betway CEO, said:

“Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks.

Advertisement

“The Mavs are a globally recognised team that will help promote the Betway name around the world.

“We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”

Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, said:

“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth.

“We look forward to providing tremendous value to both Betway and our fans.”

Advertisement

Globally recognised online betting and gaming brand Betway, has announced partnerships with six of the most respected and successful NBA and NHL teams in the United States.

The team deals will see five NBA franchises; Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors bring Betway to the most recognisable basketball league in the world.

Betway will also be on the ice, securing a partnership with the four-time Stanley Cup Champions, New York Islanders.

Additionally, Los Angeles Kings will also feature the brand via in-game and other digital assets.

Advertisement

These announcements demonstrate the Betway brand’s ever-growing commitment to sponsorship of the highest profile teams in the highest profile sports.

Anthony Werkman, Betway CEO, said: “It’s a very exciting time for the Betway brand as we enter the USA through our licensee partner DGC. We are delighted to have secured initial deals with six prestigious US sports teams. The deals are an extension of our existing focus to promote the Betway brand in high-profile sports shown around the world.

“Our branding will be seen courtside and rinkside in some of the biggest arenas in North America, bringing our customers closer to the action.

“Our brand is recognised globally as a leader in offering a fair, safe and responsible environment in which to place wagers and we look forward to US customers enjoying a similar experience.”

Betway has entered into an exclusive brand licence agreement with DGC for the use of the Betway brand in the US.

Advertisement

DGC has secured market access in a number of US states where it will use the global Betway brand for its sports betting and iGaming offering.