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Entain Foundation Partners with Responsible Gambling Council on Research to Inform Regulatory Approach to Gaming & Sports-Betting in Canada

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Entain, the global sports betting and gaming entertainment group, today announced that its non-profit Foundation will fund research into consumer practices, preferences and behaviours in Ontario, Canada as regulators prepare to legalize gaming and sports betting for the first time. The research will be conducted by the Responsible Gambling Council (RGC), a Toronto based non-profit organisation and one of the world’s leading advisors on responsible gambling practices.

The Canadian federal government introduced a bill at the end of last year which could pave the way for legalisation of single-event sports betting, with licences for online operators. Entain has already expressed interest in applying for a licence in Ontario if, and when, they are available.

The research project, led by the Responsible Gambling Council’s RG Plus – a global consultation service that offers research and strategic consultation services – aims to draw on consumer insights in Canada and experiences across other international jurisdictions to help regulators to make evidence-based recommendations that balance the mandates of online operators with the identifying behaviours and risk factors for consumers.

International experience shows a vast majority of people enjoy sports betting and gaming with no issues, but regulation helps to protect those potentially at risk.

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Martin Lycka, Senior Vice President for American Regulatory Affairs & Responsible Gambling at Entain said: “We know from similar research in many markets in which we operate, including the United States, that regulators value research which supports an evidence-based approach to decision-making and effective regulation from a wide range of other international jurisdictions. Entain, which operates across five continents and over 20 countries, has unparalleled experience with different regulatory approaches taken around the world in the past 15 years. “

The research will focus on a sample of approximately 4,000 adult bettors and gamers (18+ years old), providing the most comprehensive and up to date evidence into responsible online sports betting and gaming needs and interests. The work will also review other key international jurisdictions to assess regulatory approaches, using informant interviews to identify effective responsible betting and gaming practices.

Shelley White, CEO of RGC expressed “As a global leader in responsible gambling, RGC is committed to working with regulators, operators and the public to establish the development and implementation of a robust responsible gambling culture. RGC’s work with Entain will contribute to vital advancements in consumer safeguards.”

Research work is expected to begin shortly with the full report due later in the year. Assuming the regulatory process continues, Ontario is expected to become the first Canadian province to introduce online gambling, with initial licences expected to be granted in 2022.

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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Bonus Guardian

Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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AGCO

Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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