Canada
PrizePicks Expands into Alabama, Strengthening Gaming Operator’s Foothold in the South
PrizePicks, the largest independently owned Daily Fantasy Sports (DFS) operator, announced its licensing and expansion into the state of Alabama, marking the 31st jurisdiction in which the most mainstream DFS game on the market is available and allowing PrizePicks to serve more than 60% of the U.S. population, including Top 10 markets like Georgia, Florida, Texas and California.
That footprint is in stark contrast to the 25% of the U.S. population and 15 states which have legalized and implemented online sports betting to date. PrizePicks is also the only DFS operator which offers DFS prop action on college athletes, something fans of the University of Alabama can experience this week as the SEC regular season and tournament champion Crimson Tide open the NCAA men’s basketball tournament as the East Region’s second seed against Iona. New PrizePicks customers can take advantage of an attractive first-time depositor offer of a 100% instant deposit match.
“We consider our headquarters in Atlanta and our in-depth knowledge of the Southern United States to be part of our competitive advantage,” said PrizePicks CEO Adam Wexler. “Our brand is uniquely positioned to be a major player in the most populous region of the country as it moves towards full betting legalization in the coming years and expanding into Alabama is a big part of that.”
As a fantasy operator, PrizePicks is able to offer college sports fans action on both college football and college basketball, which rank as the Nos. 3 and 4 markets, respectively, on PrizePicks. With the South home to dominant college conferences like the SEC and ACC, the popularity of these sports on PrizePicks fits seamlessly with the company’s geographic footprint and strategy.
In the coming year, PrizePicks plans to pursue licensing in Tennessee, Louisiana and Mississippi, the only states from the region lacking from the company’s existing Southern footprint. The Southern United States accounts for 38% and more than 120 million total residents. By comparison the West, the next biggest region, accounts for approximately 75 million residents.
PrizePicks has also established partnerships with a wide variety of professional brands and athletes rooted in the South. These include Major League Baseball’s Atlanta Braves – Alabama has long been considered part of “Braves Country” – and Miami Marlins to former Falcons star Michael Vick and Braves legend Andruw Jones as well as Atlanta’s biggest esports franchise, Ghost Gaming.
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Hard Rock Digital announced the official launch of Hard Rock Bet in Ontario, Canada, marking the company’s first international market expansion and bringing its award-winning mobile sportsbook and online casino platform to players across the province.
Hard Rock Bet enters Ontario with a differentiated offering that combines a premium online sportsbook experience with one of the largest online casino selections in the market, featuring more than 3000 games, including top slots, table games, and live dealer content from leading providers. The platform delivers an intuitive player experience, fast deposits and withdrawals, and parlay wagering across fan-favorite sports from around the world. Ontario players will have access to exclusive Legendary Reward Drops at launch, as well as online Unity Points, which can be redeemed in the Hard Rock Bet Reward Store.
The Ontario launch reflects Hard Rock Digital’s commitment to building a truly local presence in Canada. Hard Rock Bet draws on the legacy of Hard Rock Hotel & Casino Ottawa, which has established itself as a trusted destination in the province. The company has an Ontario-based marketing team and a 24/7 local customer support operation to provide players with around-the-clock service.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the US. We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital.
“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space. The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa.
The launch will also be supported by connections to Toronto’s iconic music scene, including a collaboration with Canadian artist Choclair that remastered a celebrated 20-year-old track, “Let’s Ride,” to celebrate Hard Rock Bet’s arrival in Ontario.
Hard Rock Bet is available for download via iOS and Android and can also be played on desktop via HardRockBet.ca.
The post Hard Rock Bet Brings World-Class Sports Betting and Online Casino to Ontario appeared first on Americas iGaming & Sports Betting News.
Supplier says its slot content is live across most tier-one Alberta brands, extending its Canadian footprint to three provinces.
1X2 Network has gone live in Alberta, launching with seven operators in the province’s newly regulated iGaming market.
The supplier said the rollout covers the majority of Alberta’s tier-one brands. It added that its content has secured homepage placement across operator lobbies since the market opened, with Iron Dog Studio’s 3 Hot Chilli Peppers featuring on the homepages of most operators in the province.
The Alberta launch follows 1X2 Network’s existing presence in Ontario and Quebec. The company said Alberta will be treated as a core market for future game releases, with new titles included in its ongoing release schedule for the province.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network launches in Alberta iGaming market with seven operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network has deepened its commitment to North America by going live in Alberta, launching with seven operators in the province’s newly regulated iGaming market. The rollout spans the majority of Alberta’s tier-one brands and reinforces the supplier’s decision to make the region a primary focus for the year ahead.
Since the market opened, 1X2 Network content has secured prominent homepage placement across operator lobbies, giving its studios immediate visibility with Albertan players from day one. Leading the way is Iron Dog Studio’s 3 Hot Chilli Peppers, the network’s flagship title, which currently features on the homepages of most operators in the province.
The launch builds on the momentum 1X2 Network has established in Ontario and Quebec, where its content has resonated strongly with local players. On the back of that success, the supplier has confirmed Alberta as a core market for all future game releases, ensuring new titles reach Albertan players as part of its ongoing release schedule.
Alberta represents the latest step in a wider North American growth strategy, with its Canadian presence now spanning three provinces.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “Going live in Alberta with seven operators is a fantastic start and a real milestone in our North American journey.
“North America is a primary focus for us this year, and Alberta is now a core market for everything we release. We’re excited to build on this momentum as we expand further across the region.”
The post 1X2 Network goes live in Alberta as North American expansion gathers pace appeared first on Americas iGaming & Sports Betting News.
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