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Conscious Gaming Appoints Three Members to Newly Created Advisory Board – Deepens Commitment to Responsible Gaming Effectiveness

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Conscious Gaming today announced the creation of an Advisory Board to help the non-profit as it continues to build scale and deepen its commitment to utilizing advanced technology to strengthen responsible gaming and exclusion programs across the iGaming and sports betting industries in the U.S.

Conscious Gaming’s new Advisory Board will guide efforts to build technical solutions based on evidence-based research to better help people deal with gambling-related problems and provide the industry with preventative tools.

The esteemed members appointed to the Advisory Board are:

  • Brett Abarbanel, PhD – Director of Research, International Gaming Institute, UNLV; Assistant Professor, William F. Harrah College of Hospitality; Research Affiliate, University of Sydney
  • Debi A. LaPlante, PhD – Director of the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School Teaching Hospital and an Assistant Professor of Psychiatry at Harvard Medical School (HMS)
  • Kahlil Philander, PhD – Assistant Professor of Hospitality Business Management at Washington State University

“In order to shape our initiatives and achieve our goals, it is imperative we collaborate with leading academic organizations and stakeholders dedicated to responsible gaming policy and the prevention of problem gambling,” said Conscious Gaming Trustee Anna Sainsbury. “We are honored these incredibly accomplished individuals have agreed to come aboard and help us tackle the challenges in front of us. Individually, they are among the best in the world, and combining their talents and expertise on the Conscious Gaming board can open up tremendous opportunities for us to pursue in the future.”

Conscious Gaming endeavors to unite the industry in order to solve the challenges created by the patchwork of state-by-state requirements in the United States.

“Gambling in the U.S. is going through massive growth, in which platforms compete to create the most appealing digital gambling experiences,” said Dr. Abarbanel. “I value the opportunity to assist Conscious Gaming in applying their vast, advanced technological knowledge to a variety of important social responsibility initiatives in the gambling space, with the shared goal of developing a sustainable environment.”

The first effort from Conscious Gaming is a responsible gaming technology tool called PlayPause. PlayPause is an exclusion tool, blocking betting from taking place for those who self-exclude (voluntary) and those who are impermissible (involuntary) due to their company policies or state regulations prohibiting their participation. Examples of impermissible bettors include coaches, players and referees from sports leagues as well as gaming company and state regulator employees.

“I’m eager to help Conscious Gaming think about how to build new technology-based solutions for mitigating gambling-related problems,” said Dr. LaPlante. “At the Division on Addiction, I work to alleviate addiction-related burdens through my research and other activities. I look forward to applying evidence-based insights to Conscious Gaming’s development efforts.”

PlayPause has started rolling out, with the Pennsylvania Gaming Control Board becoming the first state regulator to deploy the technology. When a consumer elects to self-exclude in Pennsylvania, they visit the PGCB website and register online. As part of the process, consumers have the option to opt-in to PlayPause, extending their exclusion outside their state borders. Ultimately the goal is to get all state regulators, gaming operators and sports leagues to adopt PlayPause, so for the first-time, a multi-state, information-sharing repository can be established nationwide, extending an individual’s protection wherever they are.

“I’m pleased to join Conscious Gaming in their mission to strengthen responsible gambling programs,” said Dr. Philander. “We know that self-exclusion programs have helped thousands of people regain control of their gambling problems, and PlayPause will transform the reach and effectiveness of these programs. As the gaming industry continues to grow and change, responsible gambling programs need to evolve too.”

Advisory Board Biographies:

Brett Abarbanel, PhD

Brett Abarbanel is director of research at the University of Nevada, Las Vegas International Gaming Institute, with an affiliate position at the University of Sydney. She has expertise in global gambling and social science applications, and her research covers Internet gambling policy and behavior, esports and gambling, operations and technology, and responsible gambling and community relations. Dr. Abarbanel is the co-executive editor of the UNLV Gaming Research & Review Journal, editorial board member at International Gambling Studies and Harvard’s Division on Addiction’s Brief Addiction Science Information Source, and recently completed a term on the International Advisory Panel for Singapore’s National Council on Problem Gambling. She has been interviewed as a gambling expert for the New York Times, Wall Street Journal, and the Discovery Channel and served as a consultant for multiple industry and government entities. She is a founding director of the Nevada Esports Alliance, which promotes development of best practices at the intersection of the esports and regulated gambling industries. Dr. Abarbanel was honored by The Innovation Group with their 2015 Emerging Leader Award, and was named to the 2016 Global Gaming Business 40 Under 40 list. She completed her B.S. in Statistics and B.A. in Architectural Studies at Brown University, where she received the Hartshorn Hypatia Award for excellence in mathematics. She completed her M.S. and Ph.D. at University of Nevada, Las Vegas, where she received the Best Thesis and Best Dissertation awards for her work on sportsbook patronage and online gambling user experiences, respectively.

Debi A. LaPlante, PhD

Dr. Debi LaPlante is director of the Division on Addiction at the Cambridge Health Alliance, and an assistant professor of psychiatry at Harvard Medical School. She joined the Division in 2001 and is involved with its diverse research, education, training, and outreach activities. With her colleagues, she developed the Syndrome Model of Addiction, and co-edited the two volume APA Addiction Syndrome Handbook. She has authored dozens of book chapters, journal articles, and reports. Dr. LaPlante authored the Harvard Health Publishing ebook Responsible Drinking for Women. Dr. LaPlante’s current research involves assessments of public health treatment and intervention systems, studies of actual gambling and daily fantasy sports behavior, and tribal participatory research to develop a culturally grounded, mental health first-response training program, xaʔtu̓s (Salish for First Face) for Mental Health. In addition to these activities, Dr. LaPlante is a member of the editorial team for the Division’s The Brief Addiction Science Information Source. She also has been a course director for online and live continuing education courses for addiction, and for gambling-related problems specifically. She is a regular reviewer for research grants and academic journal submissions. Dr. LaPlante spearheaded the Division’s Cambridge Health Alliance Readiness for Gambling Expansion initiative, which features Gambling Disorder Screening Day on the second Tuesday of March annually.  Dr. LaPlante has a PhD in Social Psychology from Harvard University.

Kahlil Philander, PhD

Dr. Kahlil Philander is an Assistant Professor in the School of Hospitality Business Management. He also holds an appointment as an Honorary Lecturer in the School of Psychology at the University of Sydney. His research interests are in the socio-economics of gambling. Previously, he was the Director of Social Responsibility at the British Columbia Lottery Corporation where he oversaw the GameSense program. Dr. Philander also spent time as an Assistant Professor and Director of Research at the University of Nevada, Las Vegas’ International Gaming Institute. He holds a Ph.D. from the University of Nevada, Las Vegas, an MA in economics from the University of Toronto, and a BCom with Honors in finance from the University of British Columbia.

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High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario

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High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a non-binding Letter of Intent (LOI) with Kindbridge Behavioral Health (Kindbridge) to support its commitment to responsible gambling in Ontario, subject to licensing and regulatory approval.

Through the planned partnership with Kindbridge, High Roller intends to offer eligible Ontario players who choose to self-exclude a confidential pathway to support that helps individuals understand their options and take next steps at their own pace. The experience begins with education and a guided triage process, followed by the option to connect with no-cost peer support and, when appropriate, licensed Canadian clinicians. Using a stepped-care approach, individuals can start where they feel ready and access additional support over time, based on their needs and goals.

“We believe entertainment should always be enjoyed responsibly. Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support. This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first,” said Seth Young, Chief Executive Officer at High Roller.

Kindbridge works with gaming operators across North America to deliver early-intervention programs designed to identify, assess, and support at-risk individuals, including integration with self-exclusion and responsible gaming workflows.

“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs.nOperators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care. We’re proud to work with High Roller to expand access to specialized clinicians and evidence-based resources, supporting healthier outcomes for players and more effective responsible gambling frameworks,” said Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health.

Seth Young, who currently serves as Chief Executive Officer of High Roller, is a current shareholder, member of the Board of Advisors, and former member of the Board of Directors at Kindbridge.

The post High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario appeared first on Americas iGaming & Sports Betting News.

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Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation

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Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.

“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.

“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.

Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.

Brightstar serves nearly 90 lottery customers and their players on six continents.

The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.

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ComeOn Launches New Marketing Campaign in Ontario

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ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.

Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.

The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.

To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.

At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.

Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”

The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.

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