Canada
Conscious Gaming Appoints Three Members to Newly Created Advisory Board – Deepens Commitment to Responsible Gaming Effectiveness
Conscious Gaming today announced the creation of an Advisory Board to help the non-profit as it continues to build scale and deepen its commitment to utilizing advanced technology to strengthen responsible gaming and exclusion programs across the iGaming and sports betting industries in the U.S.
Conscious Gaming’s new Advisory Board will guide efforts to build technical solutions based on evidence-based research to better help people deal with gambling-related problems and provide the industry with preventative tools.
The esteemed members appointed to the Advisory Board are:
- Brett Abarbanel, PhD – Director of Research, International Gaming Institute, UNLV; Assistant Professor, William F. Harrah College of Hospitality; Research Affiliate, University of Sydney
- Debi A. LaPlante, PhD – Director of the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School Teaching Hospital and an Assistant Professor of Psychiatry at Harvard Medical School (HMS)
- Kahlil Philander, PhD – Assistant Professor of Hospitality Business Management at Washington State University
“In order to shape our initiatives and achieve our goals, it is imperative we collaborate with leading academic organizations and stakeholders dedicated to responsible gaming policy and the prevention of problem gambling,” said Conscious Gaming Trustee Anna Sainsbury. “We are honored these incredibly accomplished individuals have agreed to come aboard and help us tackle the challenges in front of us. Individually, they are among the best in the world, and combining their talents and expertise on the Conscious Gaming board can open up tremendous opportunities for us to pursue in the future.”
Conscious Gaming endeavors to unite the industry in order to solve the challenges created by the patchwork of state-by-state requirements in the United States.
“Gambling in the U.S. is going through massive growth, in which platforms compete to create the most appealing digital gambling experiences,” said Dr. Abarbanel. “I value the opportunity to assist Conscious Gaming in applying their vast, advanced technological knowledge to a variety of important social responsibility initiatives in the gambling space, with the shared goal of developing a sustainable environment.”
The first effort from Conscious Gaming is a responsible gaming technology tool called PlayPause. PlayPause is an exclusion tool, blocking betting from taking place for those who self-exclude (voluntary) and those who are impermissible (involuntary) due to their company policies or state regulations prohibiting their participation. Examples of impermissible bettors include coaches, players and referees from sports leagues as well as gaming company and state regulator employees.
“I’m eager to help Conscious Gaming think about how to build new technology-based solutions for mitigating gambling-related problems,” said Dr. LaPlante. “At the Division on Addiction, I work to alleviate addiction-related burdens through my research and other activities. I look forward to applying evidence-based insights to Conscious Gaming’s development efforts.”
PlayPause has started rolling out, with the Pennsylvania Gaming Control Board becoming the first state regulator to deploy the technology. When a consumer elects to self-exclude in Pennsylvania, they visit the PGCB website and register online. As part of the process, consumers have the option to opt-in to PlayPause, extending their exclusion outside their state borders. Ultimately the goal is to get all state regulators, gaming operators and sports leagues to adopt PlayPause, so for the first-time, a multi-state, information-sharing repository can be established nationwide, extending an individual’s protection wherever they are.
“I’m pleased to join Conscious Gaming in their mission to strengthen responsible gambling programs,” said Dr. Philander. “We know that self-exclusion programs have helped thousands of people regain control of their gambling problems, and PlayPause will transform the reach and effectiveness of these programs. As the gaming industry continues to grow and change, responsible gambling programs need to evolve too.”
Advisory Board Biographies:
Brett Abarbanel, PhD
Brett Abarbanel is director of research at the University of Nevada, Las Vegas International Gaming Institute, with an affiliate position at the University of Sydney. She has expertise in global gambling and social science applications, and her research covers Internet gambling policy and behavior, esports and gambling, operations and technology, and responsible gambling and community relations. Dr. Abarbanel is the co-executive editor of the UNLV Gaming Research & Review Journal, editorial board member at International Gambling Studies and Harvard’s Division on Addiction’s Brief Addiction Science Information Source, and recently completed a term on the International Advisory Panel for Singapore’s National Council on Problem Gambling. She has been interviewed as a gambling expert for the New York Times, Wall Street Journal, and the Discovery Channel and served as a consultant for multiple industry and government entities. She is a founding director of the Nevada Esports Alliance, which promotes development of best practices at the intersection of the esports and regulated gambling industries. Dr. Abarbanel was honored by The Innovation Group with their 2015 Emerging Leader Award, and was named to the 2016 Global Gaming Business 40 Under 40 list. She completed her B.S. in Statistics and B.A. in Architectural Studies at Brown University, where she received the Hartshorn Hypatia Award for excellence in mathematics. She completed her M.S. and Ph.D. at University of Nevada, Las Vegas, where she received the Best Thesis and Best Dissertation awards for her work on sportsbook patronage and online gambling user experiences, respectively.
Debi A. LaPlante, PhD
Dr. Debi LaPlante is director of the Division on Addiction at the Cambridge Health Alliance, and an assistant professor of psychiatry at Harvard Medical School. She joined the Division in 2001 and is involved with its diverse research, education, training, and outreach activities. With her colleagues, she developed the Syndrome Model of Addiction, and co-edited the two volume APA Addiction Syndrome Handbook. She has authored dozens of book chapters, journal articles, and reports. Dr. LaPlante authored the Harvard Health Publishing ebook Responsible Drinking for Women. Dr. LaPlante’s current research involves assessments of public health treatment and intervention systems, studies of actual gambling and daily fantasy sports behavior, and tribal participatory research to develop a culturally grounded, mental health first-response training program, xaʔtu̓s (Salish for First Face) for Mental Health. In addition to these activities, Dr. LaPlante is a member of the editorial team for the Division’s The Brief Addiction Science Information Source. She also has been a course director for online and live continuing education courses for addiction, and for gambling-related problems specifically. She is a regular reviewer for research grants and academic journal submissions. Dr. LaPlante spearheaded the Division’s Cambridge Health Alliance Readiness for Gambling Expansion initiative, which features Gambling Disorder Screening Day on the second Tuesday of March annually. Dr. LaPlante has a PhD in Social Psychology from Harvard University.
Kahlil Philander, PhD
Dr. Kahlil Philander is an Assistant Professor in the School of Hospitality Business Management. He also holds an appointment as an Honorary Lecturer in the School of Psychology at the University of Sydney. His research interests are in the socio-economics of gambling. Previously, he was the Director of Social Responsibility at the British Columbia Lottery Corporation where he oversaw the GameSense program. Dr. Philander also spent time as an Assistant Professor and Director of Research at the University of Nevada, Las Vegas’ International Gaming Institute. He holds a Ph.D. from the University of Nevada, Las Vegas, an MA in economics from the University of Toronto, and a BCom with Honors in finance from the University of British Columbia.
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Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
BetVictor
Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market
Reading Time: 2 minutes
The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
Canada
Ezugi partners with PokerStars to further extend live casino game choice for players
Reading Time: 2 minutes
Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
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