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Conscious Gaming Appoints Three Members to Newly Created Advisory Board – Deepens Commitment to Responsible Gaming Effectiveness

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Conscious Gaming today announced the creation of an Advisory Board to help the non-profit as it continues to build scale and deepen its commitment to utilizing advanced technology to strengthen responsible gaming and exclusion programs across the iGaming and sports betting industries in the U.S.

Conscious Gaming’s new Advisory Board will guide efforts to build technical solutions based on evidence-based research to better help people deal with gambling-related problems and provide the industry with preventative tools.

The esteemed members appointed to the Advisory Board are:

  • Brett Abarbanel, PhD – Director of Research, International Gaming Institute, UNLV; Assistant Professor, William F. Harrah College of Hospitality; Research Affiliate, University of Sydney
  • Debi A. LaPlante, PhD – Director of the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School Teaching Hospital and an Assistant Professor of Psychiatry at Harvard Medical School (HMS)
  • Kahlil Philander, PhD – Assistant Professor of Hospitality Business Management at Washington State University

“In order to shape our initiatives and achieve our goals, it is imperative we collaborate with leading academic organizations and stakeholders dedicated to responsible gaming policy and the prevention of problem gambling,” said Conscious Gaming Trustee Anna Sainsbury. “We are honored these incredibly accomplished individuals have agreed to come aboard and help us tackle the challenges in front of us. Individually, they are among the best in the world, and combining their talents and expertise on the Conscious Gaming board can open up tremendous opportunities for us to pursue in the future.”

Conscious Gaming endeavors to unite the industry in order to solve the challenges created by the patchwork of state-by-state requirements in the United States.

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“Gambling in the U.S. is going through massive growth, in which platforms compete to create the most appealing digital gambling experiences,” said Dr. Abarbanel. “I value the opportunity to assist Conscious Gaming in applying their vast, advanced technological knowledge to a variety of important social responsibility initiatives in the gambling space, with the shared goal of developing a sustainable environment.”

The first effort from Conscious Gaming is a responsible gaming technology tool called PlayPause. PlayPause is an exclusion tool, blocking betting from taking place for those who self-exclude (voluntary) and those who are impermissible (involuntary) due to their company policies or state regulations prohibiting their participation. Examples of impermissible bettors include coaches, players and referees from sports leagues as well as gaming company and state regulator employees.

“I’m eager to help Conscious Gaming think about how to build new technology-based solutions for mitigating gambling-related problems,” said Dr. LaPlante. “At the Division on Addiction, I work to alleviate addiction-related burdens through my research and other activities. I look forward to applying evidence-based insights to Conscious Gaming’s development efforts.”

PlayPause has started rolling out, with the Pennsylvania Gaming Control Board becoming the first state regulator to deploy the technology. When a consumer elects to self-exclude in Pennsylvania, they visit the PGCB website and register online. As part of the process, consumers have the option to opt-in to PlayPause, extending their exclusion outside their state borders. Ultimately the goal is to get all state regulators, gaming operators and sports leagues to adopt PlayPause, so for the first-time, a multi-state, information-sharing repository can be established nationwide, extending an individual’s protection wherever they are.

“I’m pleased to join Conscious Gaming in their mission to strengthen responsible gambling programs,” said Dr. Philander. “We know that self-exclusion programs have helped thousands of people regain control of their gambling problems, and PlayPause will transform the reach and effectiveness of these programs. As the gaming industry continues to grow and change, responsible gambling programs need to evolve too.”

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Advisory Board Biographies:

Brett Abarbanel, PhD

Brett Abarbanel is director of research at the University of Nevada, Las Vegas International Gaming Institute, with an affiliate position at the University of Sydney. She has expertise in global gambling and social science applications, and her research covers Internet gambling policy and behavior, esports and gambling, operations and technology, and responsible gambling and community relations. Dr. Abarbanel is the co-executive editor of the UNLV Gaming Research & Review Journal, editorial board member at International Gambling Studies and Harvard’s Division on Addiction’s Brief Addiction Science Information Source, and recently completed a term on the International Advisory Panel for Singapore’s National Council on Problem Gambling. She has been interviewed as a gambling expert for the New York Times, Wall Street Journal, and the Discovery Channel and served as a consultant for multiple industry and government entities. She is a founding director of the Nevada Esports Alliance, which promotes development of best practices at the intersection of the esports and regulated gambling industries. Dr. Abarbanel was honored by The Innovation Group with their 2015 Emerging Leader Award, and was named to the 2016 Global Gaming Business 40 Under 40 list. She completed her B.S. in Statistics and B.A. in Architectural Studies at Brown University, where she received the Hartshorn Hypatia Award for excellence in mathematics. She completed her M.S. and Ph.D. at University of Nevada, Las Vegas, where she received the Best Thesis and Best Dissertation awards for her work on sportsbook patronage and online gambling user experiences, respectively.

Debi A. LaPlante, PhD

Dr. Debi LaPlante is director of the Division on Addiction at the Cambridge Health Alliance, and an assistant professor of psychiatry at Harvard Medical School. She joined the Division in 2001 and is involved with its diverse research, education, training, and outreach activities. With her colleagues, she developed the Syndrome Model of Addiction, and co-edited the two volume APA Addiction Syndrome Handbook. She has authored dozens of book chapters, journal articles, and reports. Dr. LaPlante authored the Harvard Health Publishing ebook Responsible Drinking for Women. Dr. LaPlante’s current research involves assessments of public health treatment and intervention systems, studies of actual gambling and daily fantasy sports behavior, and tribal participatory research to develop a culturally grounded, mental health first-response training program, xaʔtu̓s (Salish for First Face) for Mental Health. In addition to these activities, Dr. LaPlante is a member of the editorial team for the Division’s The Brief Addiction Science Information Source. She also has been a course director for online and live continuing education courses for addiction, and for gambling-related problems specifically. She is a regular reviewer for research grants and academic journal submissions. Dr. LaPlante spearheaded the Division’s Cambridge Health Alliance Readiness for Gambling Expansion initiative, which features Gambling Disorder Screening Day on the second Tuesday of March annually.  Dr. LaPlante has a PhD in Social Psychology from Harvard University.

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Kahlil Philander, PhD

Dr. Kahlil Philander is an Assistant Professor in the School of Hospitality Business Management. He also holds an appointment as an Honorary Lecturer in the School of Psychology at the University of Sydney. His research interests are in the socio-economics of gambling. Previously, he was the Director of Social Responsibility at the British Columbia Lottery Corporation where he oversaw the GameSense program. Dr. Philander also spent time as an Assistant Professor and Director of Research at the University of Nevada, Las Vegas’ International Gaming Institute. He holds a Ph.D. from the University of Nevada, Las Vegas, an MA in economics from the University of Toronto, and a BCom with Honors in finance from the University of British Columbia.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

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Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

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  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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