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DHL and Formula 1® renew their multi-year partnership ahead of the start of the new racing season
DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible for shipping world-class motorsport around the world
With 23 races, the new season includes largest race calendar in Formula 1® history; Three “triple headers” poses new complexity for logistics; Season opens March 28 in Bahrain; DHL (www.DPDHL.com) Fastest Lap Award and DHL Fastest Pit Stop Award to continue.
With the FIA Formula 1 World ChampionshipTM about to begin, DHL and Formula 1® are proud to announce the extension of their long standing global partnership, which spans across a number of decades. DHL thus remains the Official Logistics Partner of Formula 1® for further years and will continue to be responsible for shipping world-class motorsport around the world. 2021 sees 23 destinations on the Formula 1® racing calendar, the largest number in the sport’s history, with DHL transporting race cars, fuel and oil, equipment for the racing teams and transmission technology. DHL has been official logistics partner since 2004, winning each “races between the races” at every Grand Prix around the world.
“We are proud to continue our unique partnership for the years to come,” says Arjan Sissing, Global Head of Brand Marketing at DHL. “Formula 1 has been delivering the ultimate in speed, precision and technology to its fans for over 1000 races and it is DHL who delivers Formula 1 across the globe. For more than four decades, our common values connect us with each other and made it possible to win any logistics races around the world, before the first tires touch the track. We are looking forward to defend our title in each of these races between the races.”
The transport volume of up to 1,400 tons have to be transported from one venue to the next within the shortest possible time and with great reliability. That’s why DHL employs a team of motorsports logistics specialists who work closely with Formula 1® management and the racing teams. Just like on the race track, it’s all about speed, precision and cutting-edge technology.
Stefano Domenicali, President and CEO, Formula 1®, added: “DHL is our longest standing global partner and we are delighted to have signed a partnership extension that demonstrates our strong and collaborative relationship. For the past 16 years we have delivered on and off the track together. We are proud to be working with the world’s leading logistics provider as we look ahead to the biggest season ever for Formula 1”.
The 2021 FIA Formula 1 World Championship In the first triple header, the action takes place in Europe. The Formula 1 Rolex Belgian Grand Prix 2021 in Spa-Francorchamps on August 29 will be followed by the Formula 1 Heineken Dutch Grand Prix in Zandvoort on September 5. A week later, the Formula 1 Heineken Gran Premio D’Italia 2021 will be held in Monza on September 12. The second triple header is logistically even more challenging because significantly greater distances have to be covered. A week after the Formula 1 VTB Russian Grand Prix 2021 in Sochi on September 26, it’s off to the Singapore street circuit on October 3. And then on October 10, the Formula 1® circus travels to Suzuka in Japan.
There’s also quite a distance to cover in the season’s third triple header. The first stop is the Formula 1 Aramco United States Grand Prix 2021 in Austin, Texas, on October 24. From there, racing continues in Mexico City, with the Formula 1 Gran Premio De La Cuidad de Mexico 2021 on October 31. The triple header finishes on November 7 in São Paulo, Brazil.
“An intercontinental triple header is where logistics is really put to the test,” says Paul Fowler, Global Motorsport Head, DHL Global Forwarding. “Even during the race, before the checkered flag is waved, the DHL team start dismantling and stowing equipment.” And for the logistics experts, the job becomes especially difficult when parts have to be flown out and back in again during the three-week triple header timeframe – such as for testing in special laboratories located all around the world.
New events like the Formula 1 Heineken Dutch Grand Prix 2021 in Zandvoort, which is back on the Formula 1® schedule, and the Formula 1 Saudi Arabian Grand Prix 2021, which this year will be held on a new street circuit in Jeddah, also test the logistics specialists. This is why scouts explore the new routes to ensure that, despite unfamiliar surroundings, things run smoothly and everything fits into place. For Paul Fowler, it’s challenges like these that make motorsport so appealing: “Behind the scenes, we give our all to ensure that the teams and drivers can perform at their best, and that racing fans everywhere get to see the sport they love.”
With the extended partnership, DHL will again be offering two awards: The DHL Fastest Lap Award and the DHL Fastest Pit Stop Award for special achievements by drivers and teams. This year’s awards will be presented to the winners in Abu Dhabi on the final day of the racing season.
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Latest News
Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights
Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.
Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.
With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”
In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”
By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.
The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.
Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“
‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.
The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.
Compliance Updates
Aviatrix flying in Italy following certificate approval
Aviatrix, the groundbreaking crash game renowned for its unique engagement mechanics, is building new partnerships in Italy following the granting of a certificate in the country.
The Italian certificate enables Aviatrix to collaborate with operators regulated by the Agenzia delle Dogane e dei Monopoli, introducing casinos fans in Italy to the award-winning game for the first time.
Players at many of the biggest brands in Italy will soon be enjoying Aviatrix.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We are excited to be bringing Aviatrix to players in Italy for the first time. This is a market where innovation and player engagement are highly valued, so we’re certain our product will be a great fit. And more than that, we have an opportunity to play a central role in one of Europe’s most vibrant online gaming cultures. We can’t wait to get started with operators in the country.”
Aviatrix is fast establishing itself as an important game in regulated jurisdictions, as it already is in emerging ones.
The post Aviatrix flying in Italy following certificate approval appeared first on European Gaming Industry News.
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