eSports

Team Vitality to welcome new Co-CEO from adidas

Published

5 years ago

March 11, 2021

Reading Time: 3 minutes

Guillaume de Monplanet will leverage his 20 years of experience building some of the biggest lifestyle brands in the world such as adidas and Reebok to mastermind Team Vitality’s global expansion, and oversee its growth into a brand that drives culture.

Leading global esports organisation Team Vitality is pleased to announce the appointment of Guillaume de Monplanet as its Managing Director and Co-CEO who joins with over 20 years of experience in the sports and lifestyle industries, including at iconic sportswear brands adidas and Reebok. Having established themselves as a pinnacle esports organisation, Team Vitality has brought Guillaume onboard to elevate its goals of global expansion with physical foundations already set in India and Germany.

The arrival of Guillaume de Monplanet is a major turning point in Team Vitality’s history as it looks to achieve its goal of being a world leader in the esports industry. It’s also a key moment for the sector as one of the most influential business leaders, responsible for building some of the biggest brands around the world, joins the industry. Following the recent recruitment of ex professional Olympic handball player Bruno Martini, the announcement furthers Team Vitality’s strategy to grow with the expertise and experience from pioneers in the sports world.

Guillaume de Monplanet’s move to Team Vitality marks his entrance into the esports industry, having spent the last eight years at adidas where he was the Managing Director for adidas France, overseeing full P&L and overall organisation responsibility for 700+ employees. As part of his role Guillaume drove forward and overhauled the infrastructure of the organisational branch, with a new HQ and management team which focused on diversity and inclusion. Prior to adidas, Guillaume was the Country Brand Director in France for Reebok where he spearheaded the brand’s positioning and growth which included its integration into the adidas group.

In his role at Team Vitality, Guillaume will utilise his background in brand management and growth, as well as his experience of working in cities across the globe to help with Team Vitality’s international expansion and brand awareness. He will also work on refining the organisation’s structure in order to ensure efficiency is part of its foundation, as the brand looks to strengthen its position outside of the esports industry.
“With Reebok and adidas I was very fortunate to grow and cater for two of the most influential global youth culture brands. Rooted in esports, I believe Vitality has the potential to be part of that group of brands. What the team has achieved in just 8 years is amazing. The level of talent and creativity demonstrated everyday at V.Hive and Stade de France, as well as at our international premises, is just stunning. I am looking forward to exploring a new industry and hope my business and leadership expertises will help Team Vitality reach new heights globally. ” said, Guillaume de Monplanet, Managing Director and Co-CEO, Team Vitality

“Vitality has been an amazing journey for the last 8 years and we couldn’t be prouder of what we already achieved. However, we still want to push further to reach the highest heights and this is precisely why we wanted to bring in someone able to carry us to the next level. Guillaume has been a perfect match from the get-go and I’m super humbled and excited to start working with him. Together, we aspire to make Vitality the best esports team in the World. This isn’t our dream, it’s our objective. Also on a more personal note, I’m certain that collaborating with Guillaume will be a fantastic learning experience.” added, Nicolas Maurer, Co-Founder & Co-CEO, Team Vitality

Since its inception in 2013, Team Vitality has grown into one of the most notable esports organisations and home to some of the industry’s best esports players who compete in the biggest global esports titles. Over the last six month, Team Vitality has continued to build upon its esports legacy, most recently announcing its expansion efforts into India and signing a roster in one of the industry’s most advancing games, VALORANT. Team Vitality is also partnered with some of the biggest brands from across tech and lifestyle including adidas, Orange, Philips, Aldi and Corsair.

data providers

DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026

Published

11 hours ago

May 21, 2026

Wladimir P.

data.bet-reports-168%-turnover-growth-from-virtual-content-in-q1-2025–q1-2026

DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.

The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.

Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.

DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.

“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.

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energy drinks

Team Vitality names FYZIO official sports nutrition and energy drinks supplier

Published

2 days ago

May 19, 2026

Wladimir P.

team-vitality-names-fyzio-official-sports-nutrition-and-energy-drinks-supplier

Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.

Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.

The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.

FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.

“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.

“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.

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eSports

McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel

Published

3 days ago

May 19, 2026

Wladimir P.

mcdonald’s-germany-signs-on-as-presenting-partner-for-g2-nord-and-g2-hel

McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.

Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.

G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.

The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”

To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.

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