eSports

Team Vitality to welcome new Co-CEO from adidas

Published

5 years ago

March 11, 2021

Reading Time: 3 minutes

Guillaume de Monplanet will leverage his 20 years of experience building some of the biggest lifestyle brands in the world such as adidas and Reebok to mastermind Team Vitality’s global expansion, and oversee its growth into a brand that drives culture.

Leading global esports organisation Team Vitality is pleased to announce the appointment of Guillaume de Monplanet as its Managing Director and Co-CEO who joins with over 20 years of experience in the sports and lifestyle industries, including at iconic sportswear brands adidas and Reebok. Having established themselves as a pinnacle esports organisation, Team Vitality has brought Guillaume onboard to elevate its goals of global expansion with physical foundations already set in India and Germany.

The arrival of Guillaume de Monplanet is a major turning point in Team Vitality’s history as it looks to achieve its goal of being a world leader in the esports industry. It’s also a key moment for the sector as one of the most influential business leaders, responsible for building some of the biggest brands around the world, joins the industry. Following the recent recruitment of ex professional Olympic handball player Bruno Martini, the announcement furthers Team Vitality’s strategy to grow with the expertise and experience from pioneers in the sports world.

Guillaume de Monplanet’s move to Team Vitality marks his entrance into the esports industry, having spent the last eight years at adidas where he was the Managing Director for adidas France, overseeing full P&L and overall organisation responsibility for 700+ employees. As part of his role Guillaume drove forward and overhauled the infrastructure of the organisational branch, with a new HQ and management team which focused on diversity and inclusion. Prior to adidas, Guillaume was the Country Brand Director in France for Reebok where he spearheaded the brand’s positioning and growth which included its integration into the adidas group.

In his role at Team Vitality, Guillaume will utilise his background in brand management and growth, as well as his experience of working in cities across the globe to help with Team Vitality’s international expansion and brand awareness. He will also work on refining the organisation’s structure in order to ensure efficiency is part of its foundation, as the brand looks to strengthen its position outside of the esports industry.
“With Reebok and adidas I was very fortunate to grow and cater for two of the most influential global youth culture brands. Rooted in esports, I believe Vitality has the potential to be part of that group of brands. What the team has achieved in just 8 years is amazing. The level of talent and creativity demonstrated everyday at V.Hive and Stade de France, as well as at our international premises, is just stunning. I am looking forward to exploring a new industry and hope my business and leadership expertises will help Team Vitality reach new heights globally. ” said, Guillaume de Monplanet, Managing Director and Co-CEO, Team Vitality

“Vitality has been an amazing journey for the last 8 years and we couldn’t be prouder of what we already achieved. However, we still want to push further to reach the highest heights and this is precisely why we wanted to bring in someone able to carry us to the next level. Guillaume has been a perfect match from the get-go and I’m super humbled and excited to start working with him. Together, we aspire to make Vitality the best esports team in the World. This isn’t our dream, it’s our objective. Also on a more personal note, I’m certain that collaborating with Guillaume will be a fantastic learning experience.” added, Nicolas Maurer, Co-Founder & Co-CEO, Team Vitality

Since its inception in 2013, Team Vitality has grown into one of the most notable esports organisations and home to some of the industry’s best esports players who compete in the biggest global esports titles. Over the last six month, Team Vitality has continued to build upon its esports legacy, most recently announcing its expansion efforts into India and signing a roster in one of the industry’s most advancing games, VALORANT. Team Vitality is also partnered with some of the biggest brands from across tech and lifestyle including adidas, Orange, Philips, Aldi and Corsair.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

6 hours ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

Published

1 day ago

June 2, 2026

Wladimir P.

epic-games-and-blast-bring-2026-fortnite-global-championship-to-antwerp

Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship

Published

5 days ago

May 29, 2026

Wladimir P.

g2’s-otis-lawrence-wins-2026-f1-sim-racing-world-championship

Welsh driver beats Ismael Fahssi by two points after a 12-round season running March 27 to May 28 with a $750,000 prize pool.

G2-backed Alpine Sim Racing driver Otis Lawrence has been crowned 2026 F1 Sim Racing World Champion after the season concluded on May 28.

The 2026 F1 Sim Racing World Championship ran from March 27 to May 28 and featured a $750,000 prize pool. Drivers representing Formula 1 teams competed across four events, starting with a live opener at DreamHack Birmingham.

The title was decided at the final event. Lawrence secured multiple race victories across 12 rounds and finished top of the standings.

Lawrence won the championship by two points ahead of Scuderia Ferrari HP Esports driver Ismael Fahssi. Reigning champion Jarno Opmeer of Oracle Red Bull Sim Racing placed third overall.

The post G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.