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Team Vitality to welcome new Co-CEO from adidas

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Guillaume de Monplanet will leverage his 20 years of experience building some of the biggest lifestyle brands in the world such as adidas and Reebok to mastermind Team Vitality’s global expansion, and oversee its growth into a brand that drives culture.

Leading global esports organisation Team Vitality is pleased to announce the appointment of Guillaume de Monplanet as its Managing Director and Co-CEO who joins with over 20 years of experience in the sports and lifestyle industries, including at iconic sportswear brands adidas and Reebok. Having established themselves as a pinnacle esports organisation, Team Vitality has brought Guillaume onboard to elevate its goals of global expansion with physical foundations already set in India and Germany.

The arrival of Guillaume de Monplanet is a major turning point in Team Vitality’s history as it looks to achieve its goal of being a world leader in the esports industry. It’s also a key moment for the sector as one of the most influential business leaders, responsible for building some of the biggest brands around the world, joins the industry. Following the recent recruitment of ex professional Olympic handball player Bruno Martini, the announcement furthers Team Vitality’s strategy to grow with the expertise and experience from pioneers in the sports world.

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Guillaume de Monplanet’s move to Team Vitality marks his entrance into the esports industry, having spent the last eight years at adidas where he was the Managing Director for adidas France, overseeing full P&L and overall organisation responsibility for 700+ employees. As part of his role Guillaume drove forward and overhauled the infrastructure of the organisational branch, with a new HQ and management team which focused on diversity and inclusion. Prior to adidas, Guillaume was the Country Brand Director in France for Reebok where he spearheaded the brand’s positioning and growth which included its integration into the adidas group.

In his role at Team Vitality, Guillaume will utilise his background in brand management and growth, as well as his experience of working in cities across the globe to help with Team Vitality’s international expansion and brand awareness. He will also work on refining the organisation’s structure in order to ensure efficiency is part of its foundation, as the brand looks to strengthen its position outside of the esports industry.
“With Reebok and adidas I was very fortunate to grow and cater for two of the most influential global youth culture brands. Rooted in esports, I believe Vitality has the potential to be part of that group of brands. What the team has achieved in just 8 years is amazing. The level of talent and creativity demonstrated everyday at V.Hive and Stade de France, as well as at our international premises, is just stunning. I am looking forward to exploring a new industry and hope my business and leadership expertises will help Team Vitality reach new heights globally. ” said, Guillaume de Monplanet, Managing Director and Co-CEO, Team Vitality

“Vitality has been an amazing journey for the last 8 years and we couldn’t be prouder of what we already achieved. However, we still want to push further to reach the highest heights and this is precisely why we wanted to bring in someone able to carry us to the next level. Guillaume has been a perfect match from the get-go and I’m super humbled and excited to start working with him. Together, we aspire to make Vitality the best esports team in the World. This isn’t our dream, it’s our objective. Also on a more personal note, I’m certain that collaborating with Guillaume will be a fantastic learning experience.” added, Nicolas Maurer, Co-Founder & Co-CEO, Team Vitality

Since its inception in 2013, Team Vitality has grown into one of the most notable esports organisations and home to some of the industry’s best esports players who compete in the biggest global esports titles. Over the last six month, Team Vitality has continued to build upon its esports legacy, most recently announcing its expansion efforts into India and signing a roster in one of the industry’s most advancing games, VALORANT. Team Vitality is also partnered with some of the biggest brands from across tech and lifestyle including adidas, Orange, Philips, Aldi and Corsair.

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Emirates Esports Federation Announces Worldwide Tender for Premier EGL Franchises, Unlocking Global Investment Opportunities

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The Emirates Esports Federation (EEF), in collaboration with ITW Universe, has announced the launch of an Invitation to Tender (ITT) for the acquisition and operation of elite franchises in the upcoming E-Gaming League (EGL). This initiative presents a significant opportunity for global investors, esports teams, sports franchise businesses and high-net-worth individuals to become part of the rapidly growing esports ecosystem, reinforcing the UAE’s position as a hub for digital entertainment and economic advancement.

The E-Gaming League is set to redefine esports with a sustainable, inclusive and competitive platform that spans multiple gaming genres. Designed to engage diverse demographics, the league will serve as a stable framework for fostering global collaboration and long-term investment opportunities.

Highlighting the significance of this initiative, Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan, President, Emirates Esports Federation, stated: “The EGL franchise model represents a groundbreaking evolution in the esports industry. It is not just a framework but a transformative platform that ensures stability, fosters global collaboration, and unlocks unparalleled opportunities for long-term investment. Esports has grown beyond virtual entertainment to become a mass sport that transcends borders, cultures, and generations. With EGL, we are not just hosting games—we are shaping the future of the digital economy.”

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Echoing this sentiment, Saeed Ali Al-Tahir, General Secretary – Emirates Esports Federation, added: “The launch of the EGL franchise model marks a defining moment in the evolution of esports. It stands as a beacon of innovation, providing stability through equitable revenue-sharing, strategic brand partnerships, and pathways for talent development. Our vision is to position the UAE as the world’s premier hub for competitive gaming and to lead the charge in driving economic growth, cultural exchange, and limitless opportunities for the next generation.”

Vivek Chandra, Director of ITW Universe, said: “We are happy to announce the EGL Franchise Ownership Tender along with Emirates Esports Federation. This initiative is designed to attract forward-thinking partners eager to engage in a dynamic and profitable esports ecosystem. We look forward to creating a League that add values to the Publishers, Players & whole esports ecosystem and our franchise partners would be at the centre of all the initiatives.”

The post Emirates Esports Federation Announces Worldwide Tender for Premier EGL Franchises, Unlocking Global Investment Opportunities appeared first on European Gaming Industry News.

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BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES

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BETBY strengthens its Asian position with agreement to power leading brand SABA Sports

Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.

The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.

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“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”

The post BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES appeared first on European Gaming Industry News.

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ESIC and WIPO Unveil IGET: A Landmark Dispute Resolution Body for the Global Video Games and Esports Industries

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The Esports Integrity Commission (ESIC) and the World Intellectual Property Organisation Arbitration and Mediation Center (WIPO AMC) announced the launch of the International Games and Esports Tribunal (IGET), a groundbreaking not-for-profit dispute resolution body designed to meet the unique needs of the global video games and esports industries.

IGET represents a pioneering effort to provide tailored, professional and accessible Alternative Dispute Resolution (ADR) services for stakeholders in gaming and esports. Its innovative platform addresses the broad scope of disputes that arise in these fast-evolving sectors, ranging from anti-doping violations and player disciplinary matters to intellectual property (IP) conflicts and contractual disagreements.

A Game-Changing Approach to Dispute Resolution

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Traditional legal frameworks often fail to accommodate the complexity, pace and global nature of disputes within gaming and esports. IGET fills this critical gap with:

• Specialised Expertise: IGET’s panel consists of arbitrators and mediators with in-depth knowledge of esports, video games, and intellectual property. This ensures disputes are resolved by professionals who understand the industry’s nuances and challenges.

• Global Accessibility: With a fully international approach, IGET enables parties from anywhere in the world to resolve disputes seamlessly and efficiently, regardless of jurisdiction.

• Comprehensive Coverage: IGET addresses a wide range of dispute types, from integrity-related matters like match-fixing and cheating to a wide range of commercial disputes including but not limited to IP disputes, player contracts, sponsorship agreements and beyond.

• Efficient Procedures: IGET’s bespoke ADR processes are designed for swift, effective resolutions, minimising disruption to the industry’s fast-moving ecosystem.

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With the establishment of IGET, the Esports Integrity Commission (ESIC) will immediately transition the functions of its Independent Appeals Panel to IGET, making IGET the exclusive jurisdiction for all ESIC appeals.

Stephen Hanna, CEO of ESIC, said: “The launch of IGET is a significant and important milestone for the global video games and esports industries. By combining ESIC’s expertise in maintaining integrity with WIPO’s authority in intellectual property dispute resolution, this initiative will ensure that disputes are handled professionally and swiftly, maintaining the integrity that underpins these industries’ growth and credibility. IGET is a critical step towards fostering trust, professionalism, and fairness across our industries.”

Marco M. Alemán, Assistant Director General of WIPO’s IP and Innovation Ecosystems Sector, added: “At WIPO, we understand the increasing relevance of Alternative Dispute Resolution (ADR) mechanisms in evolving sectors such as video games and esports. Our partnership with ESIC to establish IGET highlights our dedication to providing the essential infrastructure for impartial and effective dispute resolution within the esports and video gaming communities.”

To support stakeholders in understanding IGET’s services and processes, a series of public webinar information sessions will soon be made available. These sessions will provide an overview of IGET’s dispute resolution offerings, the steps involved in bringing a matter to the tribunal and guidance on how to incorporate the IGET model clause into agreements.

The post ESIC and WIPO Unveil IGET: A Landmark Dispute Resolution Body for the Global Video Games and Esports Industries appeared first on European Gaming Industry News.

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