eSports
WePlay Esports expands with United Kingdom sales office

The WePlay Esports media holding company opens a sales office to support their products and services in one of the key regions for the company’s growth. It will focus on brand integration in the UK, as well as on attracting new partners.
The esports industry in the region is soaring. At the moment, the esports audience in the UK totals 5.37 million people, with gamers aged 21 to 50 with an average and high income making up its core. Women and men are equally passionate about video games.
”Having a sales office in London makes it easier for us to work with UK companies, local offices, and hubs. Of course, we are interested in cooperation with endemic brands, but we also see an interest in esports from outside the industry: from FMCG to car manufacturers and financial services. Many brands have had to adapt to working in a pandemic and are moving sales online, so they will benefit a lot from new advertising platforms such as esports tournaments,” notes Yevheniia Tymofieieva, head of business development at WePlay Esports.
Warren Lincoln is a key representative of the sales office in the UK. Warren has vast experience in the esports and gaming industry and is ready to help brands get the most out of their partnership with WePlay Esports.
“I’m excited about the opportunity to support the ambitions that WePlay Esports has as a global company. The development of creative production solutions still remains its main goal. I am confident that together, we will create integration concepts that will prove efficient for our partners in the long run. This is how business should be done in the entertainment and gaming industry,” says Warren Lincoln, Business Development Officer at WePlay Esports.
A sales office in the United Kingdom is yet another step on the holding company’s way to developing its own esports ecosystem to the benefit of viewers, players, and brands all over the world.
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BETBY
BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE

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BETBY, the leading provider of innovative sportsbook solutions, has further strengthened its esports portfolio by expanding its player props coverage across the most popular competitive gaming titles: Counter-Strike 2, Dota 2, League of Legends, and Valorant.
The update extends to both pre-match and live betting, introducing a variety of new markets that add depth to the esports betting experience. Among the highlights are new player performance markets such as total kills available across all four titles, total headshots for Counter-Strike 2, or most kills for Counter-Strike 2, Dota 2, and League of Legends.
These markets bring a new dimension to esports betting, allowing users to follow individual performance metrics and in-game outcomes in real time. By covering both live and pre-match events, BETBY ensures that its partners can deliver an immersive experience at every stage of competition.
This enhancement follows a series of updates that have reinforced BETBY’s position as a tier-one esports content provider. Over the past twelve months, BETBY’s work in esports has been recognised with six industry awards, reflecting growing recognition of the supplier’s esports excellence and contribution to shaping the future of the esports betting ecosystem.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Esports audiences are incredibly engaged and data-savvy, they follow players and statistics as closely as the matches themselves. By expanding our player props coverage across major titles, we’re giving operators the ability to offer users a more granular and dynamic betting experience, both before the match and live in-play. Combined with our already launched H2H markets across all top-tier titles and MVP offerings for major tournaments, this update further strengthens our position as a leading B2B esports solutions provider.”
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the supplier’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY ENHANCES ESPORTS BETTING EXPERIENCE WITH EXPANDED TOP-TIER PLAYER PROPS COVERAGE appeared first on European Gaming Industry News.
Arnold Hur
Thirteen Leading Universities Partner with Gen.G for its Practicum Abroad Programme to Prepare Students in Seoul for Esports Careers

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Global esports and gaming organisation Gen.G announced that it has partnered with thirteen distinguished universities across the US to participate in the Gen.G Practicum Abroad programme, which offers students the opportunity to take part in an intensive, three-week programme to study in the heart of the esports industry in Seoul, South Korea.
The thirteen institutions are: Conestoga College, Augustana University, Buena Vista University, Illinois College, Manchester University, Seton Hall University, Shenandoah University, Syracuse University, St. Thomas University, University of Kansas, Maharishi International University, Randolph-Macon College and University of Hawai’i.
“This is our most ambitious program since the launch of our Gen.G Practicum Abroad program, bringing together some of the best universities in the country to expand their educational programs on campus. The students will be fully immersed in Korea with hands-on experiences to give them a 360-degree view of the esports industry,” said Arnold Hur, CEO of Gen.G.
Gen.G professionals will lead the Gen.G Practicum Abroad programme, which includes custom esports programming, mentorship by industry professionals, special lectures, industry “lunch-and-learns,” and professional networking, all while immersing students in Korean culture and its history in esports. Students will also visit competitive organisations and gaming publisher studios.
The post Thirteen Leading Universities Partner with Gen.G for its Practicum Abroad Programme to Prepare Students in Seoul for Esports Careers appeared first on European Gaming Industry News.
BETBY
BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS

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BETBY, a leading sportsbook supplier, has reported another strong quarter, with its Q3 2025 performance underlining consistent growth and sustained engagement across its global partner network. The results highlight the provider’s continued expansion, innovation, and ability to deliver competitive value to operators worldwide.
During the third quarter, BETBY’s sportsbook recorded a 56.07% year-on-year increase in Gross Gaming Revenue (GGR), a 24.92% rise in total bets placed, and a 19.45% increase in active players, aligning with the solid upward trend seen in the company’s H1 results.
Importantly, these results were achieved despite a non-idyllic September, which was marked by uncompetitive margins due to sporting outcomes. This resilience further underscores the company’s ability to maintain growth momentum even in unfavourable market conditions.
This performance further demonstrates the scalability and reliability of BETBY’s sportsbook solution, which continues to attract new partners and drive growth across regulated markets. The supplier’s investment in proprietary trading models, AI-powered tools, and tailored partner support remains central to its strategy.
Betby.Games, BETBY’s proprietary esports feed, also delivered a positive quarter, achieving an 8.43% year-on-year increase in Gross Gaming Revenue (GGR), a 6.18% rise in total bets placed, and an 11.85% growth in active players compared to the same period last year.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “Q3 once again demonstrates the strength of our products and the trust we’ve built with our partners. We continue to deliver solid results across both sportsbook and esports verticals, driven by innovation, user-centric solutions, and our commitment to excellence. As we approach the end of the year, our focus remains on accelerating growth and reinforcing our position as a Tier-1 provider in the iGaming industry.”
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY CONTINUES UPWARD TRAJECTORY WITH SOLID Q3 2025 PERFORMANCE RESULTS appeared first on European Gaming Industry News.
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