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National Bingo Day officially comes to the UK

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For a number of years, National Bingo Day has been recognised and celebrated in the US on June 27th, but not officially in the UK.  Championed by Mecca Bingo and Buzz Bingo, as well as being supported by the Bingo Association, the date is now an official awareness day in the UK calendar and is set to bring a welcome boost to the sector.

A celebration of the love of bingo, the invitation is now open to all licensed operators, across venues and digital, to register their interest in supporting and celebrating the day.

By signing up, you’ll be added to a mailing list. As plans are worked up and other bingo operators are engaged to support the planning and activation around a day (and potentially week) of celebrations.

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Miles Baron Chief Executive of the Bingo Association stated:

“The Bingo Association and the National Bingo Game are delighted to be taking part in National Bingo Day on June 27th, working alongside operators from land based clubs and online to bring everyone together to celebrate the great game of bingo that we all love”.

The teams from Buzz and Mecca are helping to set up a working group with the BA, assigning roles to help with the coordination, marketing and PR, ensuring that it helps to raise awareness of bingo for the benefit of the entire sector from the smallest independent to the largest chains.

And all ideas are welcome – this is an opportunity to really shine the spotlight on bingo and create a lot of excitement, so the request is that you register your interest now!

Peter Brigden, CRO of Buzz Bingo commented:

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“What better way to celebrate the return of bingo to our towns than with a national day to recognise it.  It’s time to get the nation going bingo crazy again – and I really hope to see the whole sector embrace it – and go big!”.

Catherine Warrilow, Head of PR & Content at Mecca added:

“We’re so excited that National Bingo Day has officially arrived in the UK.  We’re proud to be a part of the campaign and it’s THE year for bingo to be the evening out at the top of everyone’s list.  This special day in June will be a real lynch pin for that – for us, and all operators – it’s the perfect time”.

For more information sign up at https://nationalbingoday.co.uk/express-interest/ and you will receive more information on how to get involved really soon.

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SAFA Renews its Partnership with Hollywoodbets

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The South African Football Association (SAFA) has renewed its partnership with Hollywoodbets, ensuring the continued support and growth of the Hollywoodbets Super League.

This milestone reinforces Hollywoodbets’ unwavering commitment to advancing women’s sports in South Africa and beyond. The Hollywoodbets Super League stands as a beacon of progress, providing female athletes with a platform to showcase their talent and compete at the highest level.

This renewed partnership between Hollywoodbets and SAFA reflects a shared vision to elevate women’s football, fostering a league that is both competitive and inspirational while paving the way for South Africa to become a dominant force in global women’s football.

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SAFA CEO Ms Lydia Monyepao said: “The renewal of sponsors in a tough economy must be applauded in the growth of women’s football. Our recent launch of the South African Women’s Football Strategy demonstrates our focus in this area and Hollywoodbets has put their money where their mouths is in supporting women’s growth through football. Our aim is to be in the forefront in developing girls who play a role in our society into women, and through this league we have seen more players and more women leaving our shores to work as players, coaches etc. This is a testament of the value partners add into the lives of women in football. Through the SABC, over 50 matches will be seen live on SABC 1 and more on the Sport Channel, including SABC+. This has created a great platform for our players to inspire the next generation.”

“Hollywoodbets is proud to renew its partnership with SAFA, a collaboration that reflects our shared commitment to the growth and professionalisation of women’s football in South Africa, This continued partnership underscores our dedication to inspiring young girls across the country, showing them that with passion and perseverance, they too can become stars like the heroes they look up to,” said Hollywoodbets spokesperson Zandile Dlamini.

The post SAFA Renews its Partnership with Hollywoodbets appeared first on European Gaming Industry News.

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Amusnet Strengthens Presence in the Dutch Market Through Partnership with Starcasino.nl

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Amusnet has strengthened its presence in the Dutch market through a new partnership with Starcasino.nl. Building on an already successful relationship in Belgium, this collaboration brings Amusnet’s certified portfolio of games to Dutch players for the first time on the Starcasino.nl platform.

This strategic alliance reflects Amusnet’s commitment to delivering high-quality casino entertainment across Europe and Starcasino’s dedication to offering a premium player experience in the Netherlands.

“The partnership with Amusnet represents a pivotal part of Starcasino’s launch in the Netherlands. Through this collaboration we gain access to an extensive portfolio of both classic and innovative gaming content, enhancing the quality of our platform in the Netherlands,” said Pieter Van Den Bos, Director of Starcasino.nl.

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“We’re proud to expand our strong partnership with Starcasino from Belgium into the Netherlands. Their launch marks an exciting new chapter, and we’re thrilled to continue growing together in this dynamic market,” said Dimitri De Temmerman, Managing Director BNL at Amusnet.

As part of the launch, Starcasino.nl players will enjoy access to a range of Amusnet’s top-performing titles, all certified for the Dutch market.

The post Amusnet Strengthens Presence in the Dutch Market Through Partnership with Starcasino.nl appeared first on European Gaming Industry News.

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Paydrom Enters into Partnership with Aircash

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Paydrom, a leading B2B payment gateway for the iGaming sector, has entered into a partnership with Aircash, a well-established digital wallet and prepaid voucher provider in Europe. This partnership expands Paydrom’s regional payment strategy, offering operators seamless, localised solutions to improve transaction efficiency and payer engagement.

With Aircash’s presence in almost 20 European countries, Paydrom strengthens its ability to provide alternative payment solutions beyond traditional card payments. While card transactions dominate European markets, e-wallets and prepaid/cash vouchers remain a preferred choice for a significant number of payers. Through this collaboration, now iGaming operators can offer diverse payment options:

• Aircash Wallet – A secure and efficient e-wallet solution enabling instant deposits and withdrawals.

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• Abon Vouchers – Prepaid vouchers available at 200,000+ locations across Europe, allowing players to top up their gaming accounts conveniently.

• Aircash Marketplace – A centralised payment hub where users can conveniently select and pay for various services, including gaming directly through the Aircash app.

“At Paydrom, we prioritize regional strategies to help iGaming operators succeed in high-potential markets. Aircash’s extensive presence and trusted payment solutions allow us to provide merchants with more diverse and payer-friendly options. By integrating e-wallets and prepaid vouchers, we ensure operators can cater to a broader audience while boosting conversion rates and user satisfaction,” said Arin Andriazian, Chief of Paydrom Product.

With Aircash, players gain flexibility and convenience—whether using digital wallets for fast transactions or purchasing prepaid vouchers for seamless deposits. Integration enhances user trust, simplifies payments and ultimately helps merchants optimise their payment ecosystems.

“Arcash core strategy is focusing on regulated markets where we make sure that our services meet all regulatory requirements while providing the best and the most convenient payment services to our users. Aircash has become the preferred cash app of choice for the igaming industry. We are delighted to be partnering with Paydrom and we are convinced that our common partners will benefit from our offerings,” said Mark Watts, Director of iGaming at Aircash.

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This partnership aligns with Paydrom’s vision to stay ahead in the competitive iGaming payment landscape by offering secure, localised and efficient payment methods. By continuously expanding its portfolio, Paydrom ensures its merchants can keep up with evolving payer preferences while maintaining compliance with regional regulations.

The post Paydrom Enters into Partnership with Aircash appeared first on European Gaming Industry News.

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