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PlayIllinois.com: $580 million January at Illinois sportsbooks marks the beginning of a year of growth

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Illinois became the fourth U.S. state to take in more than $500 million in sports bets in a single month — nearly reaching $600 million in January — reaching the milestone even as retail sportsbooks remained closed for much of the month. But as rapid as the ascension of Illinois’s sports betting market has been, the state will need new sportsbook operators to come online to help raise the market’s ceiling, according to PlayIllinois, which offers news and analysis of the state’s gaming industry.

“No state has come close to reaching $500 million in handle in such a short time frame after launching, and to reach that mark with just five online operators and retail casinos closed for much of January is even more impressive,” said Jessica Welman, analyst for PlayIllinois.com. “Multiple factors had to come together to make that happen. The next step for the market is to get more operators online, which will help expand the pool of bettors.”

Illinois online operators attracted $581.6 million in bets in January, 98.9%, or $575.2 million, of which came online, according to official data released Wednesday. January’s handle was up 18.3% from $491.7 million in December, the fourth most among legal U.S. markets, behind only New Jersey ($958.7 million), Nevada ($646.5 million), and Pennsylvania ($615.3 million) during that month.

January’s bets pushed Illinois past $2 billion in lifetime handle, but more importantly, it generated a record $49.4 million in operator revenue, up 106.8% from $23.9 million in December. The win yielded $7.2 million in taxes for the state and another $479,052 in local taxes.

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January is just the opening month in a year that could bring in more than $6 billion in wagers and $450 million in operator revenue, according to PlayIllinois projections. But that assumes continued maturity, including the addition of new operators.

To that end, Illinois will get a boost with the addition of Penn National’s Barstool-branded app, which is scheduled to launch on Friday and has made waves in Pennsylvania since launching there in September.

“Seeing an impactful operator such as Barstool launch is a reminder that Illinois still has so much more room to grow,” said Joe Boozell, analyst for PlayIllinois.com. “A few uncertainties could slow the market, including the potential return of in-person registration. But January’s results are more evidence that 2021 will almost certainly mark a sizable leap forward for the state’s sports betting market.”

January’s results were helped by football wagering, including on the Chicago Bears’ brief playoff appearance. Football brought in $158.3 million bets, or 27.2% of the state’s handle. But with the NBA enjoying its first full month in January, basketball drew in $229.7 million, 39.5% of the state’s total handle.

With the state’s ban on betting on in-state college teams, sportsbooks did miss out on the opportunity to capitalize on the college basketball success of Illinois and Loyola Chicago, both of which have been among the nation’s best teams for much of the year. But legislation is currently proposed that could remove the ban, which would allow bettors to place wagers on local teams.

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“In every legal market local teams, particularly those that are playing well, are crucial in fueling bettor engagement with sportsbooks,” Welman said. “Illinois isn’t alone in barring betting on in-state college teams, but it does artificially suppress wagering.”

DraftKings/Casino Queen took in 42% of the state market share with its $244.2 million combined handle in January, which was up from $195.4 million in December. That included $243.5 million in online bets. FanDuel/Par-A-Dice Casino was No. 2 in January with $173.5 million, including $173.3 million online. Overall handle was up from $144.5 million overall. BetRivers/Rivers Casino was No. 3 with $109 million in online betting and $112.7 million overall, up from $111.2 million in December.

Many retail sportsbooks reopened on Jan. 15, when pandemic related closures were lifted. Still, sportsbooks managed to attract $6.3 million in in-person bets.

“Having retail sportsbooks reopen was an important step for the state industry, even if sportsbooks weren’t as busy as they would’ve been during an ordinary year,” Boozell said. “With the retail market back in business, and the roster of online sportsbook operators growing, the coming months should offer a more trustworthy gauge of where Illinois is as a market.”

For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.

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ELK Studios Expands Partnership with SkillOnNet to Ontario Market

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PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario

Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.

ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.

The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.

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Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.

Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”

Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”

The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.

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Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

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Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

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BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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