Latest News
CashtoCode announces new leadership team and record growth figures
CashtoCode, the instant cash payment service for online merchants, today announced its new leadership team following a hugely successful 12 months. iGaming is a key market for CashtoCode and by offering operators access to a new market sector of customers who prefer cash payments, CashtoCode grew revenues by 500% in 2020. It also added more than 100 new merchants to its platform and can now be used by customers across 150,000 retail locations in Europe (including thousands of Paypoint locations in the UK, as well as gas stations and supermarkets). CashtoCode’s unique approach is its highly controlled, closed loop cash deposit mechanism. The service is designed to make compliance easy for merchants and iGaming operators, and eliminate fraud/money laundering concerns – since its cash deposit codes can only be redeemed by customers verified by the merchant and cannot be transferred between individuals.
The new team consists of three accomplished payments and iGaming professionals, with vast experience building international payment products and navigating complex regulatory landscapes. The objective of the new leadership team will be to continue CashtoCode’s growth trajectory, winning more new merchants, new users, and expanding geographically:
Jens Bader – Chief Executive Officer
Payment industry veteran and entrepreneur. MuchBetter/MIR co-founder, ex-CCO at Secure Trading and paysafecard
Christian Machmeier – Chief Technology Officer
A technology-expert with previous senior roles at Gameforge and Audi
Patrick Lebenbauer – Director of Global Marketing
A marketing leader in the iGaming & payments space with previous leading roles at Tipico & KaFe Rocks.
“CashtoCode offers a second life to cash, which remains hugely popular despite the growth of card, open banking and online payments,” said CashtoCode CEO, Jens Bader. “We enable merchants to target a market sector that they couldn’t reach without an instant cash deposit partner. For example, in iGaming, helping operators capitalise on the growing intersection of iGaming and cash. During the pandemic, many venues and activities that would typically take cash payments were not open, but their customer-base never left. These are people who still prefer to pay by cash wherever possible, for privacy, self-control and security reasons. Many have not switched to online banking, but have instead utilised services like ours to pay with cash for their online activities.”
Powered by WPeMatico
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
-
Affiliate Industry7 days agoHub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Latest News7 days ago
N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
affiliate marketing7 days ago
Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize
-
10bet4 days ago
Ellis Park Stadium signs five-year naming rights deal with 10bet
-
central asia4 days ago
Groove confirms attendance at SBC Summit Tbilisi 2026
-
Bucharest3 days ago
Eeze opens 1,200 sqm Bucharest hub for technical teams
-
API integration3 days ago
Belatra signs cooperation deal to distribute slots via VeliGames
-
Caesars Rewards7 days ago
Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win
