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EGT Steel Production – the new ambitious member of EGT’s family

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Steelwork is the main subject of activity and the field of competence of EGT Steel Production. Established in March, 2020 as a subsidiary company of Euro Games Technology, its mission is to be a key participant in the production of the slot cabinets, making their welded housings and all steel accessories and elements included in the machines (holders – for bill validators and counters, Exciter platform boxes, etc.).

The CEO of the company is Mr. Stefan Georgiev, a long-term practitioner in the steelworks industry, whose experience is related not only to light, but also to heavy steel structures. Under his management have been large and responsible projects in the field in different sectors, including construction and petrochemical industry, both in Bulgaria and abroad.

„The main role of EGT Steel Production is also to provide more flexibility to the highly efficient R&D department of Euro Games Technology so that all new slot models, developed by it, to be made and tested in-house before their mass production commences,” explained Mr. Georgiev. “As a CEO I am also ambitious to attract more external international clients and to offer them a wide variety of products made of steel. EGT Steel Production will be competitive on a global scale.“

The material-technical base of the company covers 5000 sq. m of which 3000 sq. m are indoor area. The manufacturing facility includes 4 main workshops: for laser cutting of sheet material, where also is used a latest generation high-performance CNC punch center; for details forming with CNC press brakes bending machines for up to 15 mm thickness of the material and for fasteners mounting with a CNC/NC and manual press; and two workshops for welding (manual and robotic), final assembly and finishing operations such as mechanical cleaning and painting preparations.

Currently EGT Steel Production relies on a staff of technical engineers, mechanical designers, machine setup specialists, logistics professionals, quality managers, workers and administration personnel. Their number is constantly increasing. “At this stage we are focused on the complete renovation of the factory, which we started when we moved in and plan to finish in the first half of 2021,” explained Mr. Georgiev. “According to schedule is also the optimization of our production operations which is performed simultaneously.”

The manufacturing capacity of the company is 150 tons processed steel per month. The implementation of more automation and the migration to new, more effective machines ensures the continuous increase in productivity and in 2021 it is expected to reach monthly 200 tons. The quality is constantly monitored and guaranteed by a QMS that covers all manufacturing phases and its perfection is also backed up by ongoing improvement of the working environment, introduction of new technologies, optimization of internal logistics, as well as by the SAP ERP system that joins the new subsidiary to the general information structure of EGT.

According to Mr. Georgiev, apart from the negative effects, the current crisis due to COVID-19 opens up an opportunity for EGT Steel Production: “Our company is closely connected with the casino industry and the current decrease in our work volume creates some financial issues, but it is also a fact that this is the perfect moment to carry out all planned refurbishments and organization improvements in a most effective way. As a result we will optimize the costs for the cabinets’ production, will increase our resilience when launching new models, will shorten the production deadlines, will improve our communication and work efficiency and all that will positively affect the quality of EGT’s final products. We are also able to concentrate on internal projects for optimization of the assembly lines at the main plant of Euro Games Technology for which we are currently preparing some special appliances and components.”

In 2021 EGT Steel Production will continue to increase its capacity. The final goal of the company is to diversify the portfolio of Euro Games Technology with even more services and metal goods for the international market. Its ambition is also to rank among the best in its sector. This is what Mr. Georgiev also wishes for himself as a CEO – to lead a team that is among the top professionals in its field of competence.

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Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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