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The Esports Ecosystem On Track To Reach $1.8 Billion By 2022

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While esports may have once stood for a subset of sports culture, it has grown into a full industry in its own right. Esports and gaming have burst into the mainstream in recent years, transforming from a vibrant niche to a central form of entertainment around the world, and ticket sales are transitioning from the arena, to the internet. That shift has been powered by championing from mainstream celebrities and an increasing amount of coverage from traditional outlets like ESPN, and, at least in part, the breakneck rise of Fortnite. A report from Business Insider’s Insider Intelligence stated that: “As competitive video games continue to integrate into popular culture, global investors, brands, media outlets, and consumers are all paying attention. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 million in 2023, per Insider Intelligence estimates.

That puts the esports audience on pace to nearly double over a six-year period, as the 2017 audience stood at 335 million.” The pop-culturization of esports has helped power the explosions in esports investment and revenue. Esports has hit this stratosphere in large part because of the social component of live streaming and gaming. Video gaming-specific streaming platforms like Twitch and YouTube Gaming give fans a direct connection to the players and teams, while more mainstream socials have allowed those connections to flourish. Certain esports organizations, like FaZe Clan, are also moving aggressively into areas like merchandise, lending their brands more notoriety than if they’d stuck to esports alone. Active tech companies in the markets this week include Versus Systems Inc. (NASDAQ: VS), Caesars Entertainment, Inc., Penn National Gaming, Inc., Glu Mobile Inc. (NASDAQ: GLUU), Super League Gaming,.

Rick Yang, partner at NEA — a venture capital firm that invests in esports — underscored this in a conversation with Insider Intelligence: “I actually think of esports as the mainstreaming of gaming, or the pop culture instantiation of gaming versus the pure idea of these players becoming professionals to compete at the highest levels.” It’s essential to think of the esports opportunity in this way — one inclusive of gaming, media, pop culture, and commerce — as it shines a light on opportunities beyond gaming events alone.

Versus Systems Announces Strategic Partnership With Frias Agency – Versus to Work with the Agency Representing Constellation Brands, Corona, Crush + Canelo Alvarez & Matchroom Boxing – Versus Systems today announced a strategic partnership with full-service experiential marketing agency, Frias Agency (“Frias”), to power the technology behind interactive experiences for live events and digital activations.

Frias Agency clients include iconic beverage brands from Constellation Brands, such as Corona, Cerveza Modelo, Cerveza Pacifico, Crush, Kim Crawford, Meiomi, Blue Chair Bay, and Casa Noble. Frias also works with major athletes like Canelo Alvarez and sports promoters like Matchroom Boxing and Premier Boxing Champions. The Versus partnership with Frias expects to extend prizing into live sporting events starting Summer 2021 for soccer, boxing, wrestling and MMA, as well as live music festivals and tours.

“Versus is proud to announce another world-class partner to help us to bring our real-world prizing and rewards to global audiences,” said Matthew Pierce, CEO of Versus Systems. “We look forward to working with Frias and their partners to bring rewards to players and fans at some of the world’s most exciting live events, whether they’re at the venue, at home, or wherever they’re watching from.”

“We are thrilled to bring the unique experiences Versus Systems builds to our events,” said Andre Martelly, CEO of Frias. “The combination of Versus’ technology and our multi-national, multi-platform audience reach will produce mutual benefits for years to come.”

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1000 Dreams Fund

Riot Games and 1000 Dreams Fund Expand Talent Pipeline in Esports Broadcasting, Accepting Two New Cadets to their Specialized 2026 Program

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1000 Dreams Fund (1DF), a nonprofit that empowers talented women and students in need with scholarships, mentorship and other critical resources to help them reach their dream careers, has announced that two new cadets have been selected to its 2026 Riot Games Esports Broadcasting Cadetship at Riot Games’ Remote Broadcast Center (RBC) powered by AWS in Seattle.

The cadets selected for the three-month, paid cadetship position are:

• Marissa M. – Indiana University Bloomington

• Kevin D. – University of North Florida

The cadetship program runs in partnership with Riot Games—a leading video game developer, publisher and esports tournament organizer—and their global partner, AWS. Together with 1DF, the partners are committed to expanding access and creating pathways for individuals aspiring toward a career in esports broadcasting and production.

“We’re excited to host the Esports Broadcasting Cadetship in our Seattle Remote Broadcast Center for the first time. This facility has revolutionized how we produce esports at scale, and the Esports Broadcasting Cadetship brings that innovation to life by connecting emerging talent directly to the future of the industry. Through our partnership with 1000 Dreams Fund, we’re not only investing in today’s talent but also building a pipeline of leaders equipped to shape what comes next in global esports production,” said Allyson Gormley, Global Operations Director, Esports Broadcast & Production for Riot Games.

As Gen Z and early-career professionals increasingly rethink traditional career tracks, demand continues to grow for hands-on, skills-driven roles that offer clear pathways into competitive industries. In response, innovative workforce programs are materializing to bridge the gap between aspiration and opportunity, prioritizing real-world experience over linear career models.

The Riot Games Esports Broadcasting Cadetship exemplifies this new model of workforce development in emerging fields. Launched in 2023 as part of 1000 Dreams Fund’s broader commitment to workforce access and equity, the program was built to meet this moment — long before non-traditional career pathways became a mainstream conversation. By placing early-career students inside a global esports operation, the Cadetship provides a proven pathway, offering the training, mentorship and live production experience needed to launch careers in esports broadcasting.

“This year marks 10 years of 1000 Dreams Fund building programs that create real access to opportunity for students and early-career talent. The Riot Games Esports Broadcasting Cadetship reflects the kind of long-term, impact-driven work we’ve been committed to since day one, and in a time of deep transition in the workforce, these programs are more important than ever. We’re proud to continue expanding pathways, especially within emerging industries, that help students turn ambition into lasting careers,” said Christie Garton, founder and CEO of 1000 Dreams Fund.

For the selected cadets, this investment creates immediate momentum and removes common barriers to entry while positioning participants for long-term growth in a highly competitive field.

The post Riot Games and 1000 Dreams Fund Expand Talent Pipeline in Esports Broadcasting, Accepting Two New Cadets to their Specialized 2026 Program appeared first on Americas iGaming & Sports Betting News.

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Berlin Gaming Industry

Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications

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FACTORY-C, the Berlin-based communications powerhouse specializing in gaming and esports, has announced the appointment of Tom Achsel as Event Communications Manager. Achsel will join the “Home of Indies” team alongside project initiator Christiane Gehrke, focusing on the platform’s global expansion and upcoming presence at Gamescom 2026.

With over a decade of experience in the tech and gaming sectors, Achsel brings a massive professional network and deep operational expertise to the agency.

A Veteran of the Berlin Gaming Scene

Tom Achsel is a well-known figure in the German development community. His career highlights include:

  • Games Academy: Served as Head of Marketing & Events at one of Europe’s oldest game development institutions.

  • Games Ground Berlin: Co-founded and led communications for the Berlin Gaming Festival, curating impactful B2B programs and speaker lineups.

  • IGDA Berlin: Serves as Vice-Chairman, strengthening ties between local developers and the global gaming ecosystem.

Christiane Gehrke, Senior Event Communication & Sales Manager at Factory-C

“Tom knows the indie scene from multiple perspectives and has a sharp understanding of the needs of indie developers,” said Christiane Gehrke, Senior Event Communication & Sales Manager at FACTORY-C. “He brings everything needed to support the continued development of Home of Indies.”

Scaling the “Home of Indies” Platform

Since its debut in 2022, Home of Indies has grown into a central pillar of the Gamescom Indie Area. The platform provides a shared booth for independent developers, lowering the barrier to entry for international studios.

  • 2025 Growth: The booth expanded to 440 square meters, featuring over 50 games from a dozen countries.

  • New Features: The project recently added a dedicated Spotlight Stage, streaming booths, and professional networking areas via MeetToMatch.

As Event Communications Manager, Achsel will lead the outreach strategy for Gamescom 2026, ensuring that the creative diversity of the global indie scene receives maximum visibility among press, influencers, and players.

The post Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BlueBottle

BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production

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BlueBottle, the Munich-based esports technology innovator, has officially launched League Broadcast, its professional-grade production software, via a new Software-as-a-Service (SaaS) subscription model.

Announced on January 7, 2026, this B2C release moves the platform from selective partner deployments and its long-standing beta phase into a publicly accessible tool for leagues, tournament organizers, and individual content creators worldwide.

Professional Broadcast Tools for All Tiers

League Broadcast is designed to automate and elevate the visual storytelling of competitive gaming, specifically targeting the League of Legends ecosystem. The software bypasses traditional API limitations by using low-level game data collection to provide real-time, high-fidelity visualizations.

At launch, BlueBottle has introduced a tiered pricing structure to suit different operational scales:

Tier Status Key Features Target Audience
Free Available Core overlays, essential team/player data, basic game stats. Grassroots creators & amateur streamers.
Basic Available Commercial usage rights, customizable pre-game elements, professional draft tools. Semi-pro leagues & small event organizers.
Pro Coming Soon Advanced analytics, event-driven automation, premium production tools. Professional leagues & high-scale live operations.

Supported by Creative Europe Media

The transition to a scalable SaaS model was significantly bolstered by funding from Creative Europe Media, the European Union’s flagship program for the audiovisual and creative sectors. This backing allowed BlueBottle to invest in:

  • Enhanced Stability: Hardening the software for 24/7 live environments.

  • Improved Infrastructure: Faster development cycles and dedicated customer support.

  • Accessibility: Lowering the barrier for European creators to produce “broadcast-quality” content that competes with high-budget international productions.

“This launch represents more than a new pricing model — it’s the moment League Broadcast becomes accessible to the wider esports community,” said Lars Eble, CTO at BlueBottle. “We were able to invest in long-term product quality… ensuring that our B2C customers receive the same level of reliability previously reserved for large partners.”

Strengthening the European Esports Ecosystem

By providing affordable, automated tools for real-time data visualization—such as dynamic gold graphs, inhibitor timers, and 3D in-world branding—BlueBottle is positioning itself as a core infrastructure provider for the digital media age. The platform allows smaller organizations to monetize their formats more effectively through professional-looking sponsor placements and deeper viewer engagement.

The post BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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