Latest News

AdInMo SDK launches on the Unity Asset Store

Published

5 years ago

March 4, 2021

George Miller

Reading Time: 2 minutes

New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential

AdInMo’s InGamePlay brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.

Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game developers to earn incremental revenue placing InGamePlay brand advertising.

The lightweight SDK is 100% dedicated to mobile with Android and IOS features fully optimized for high and low-end handsets including caching and the ability to monetize in airplane mode. Crucially, developer A/B Testing consistently demonstrates no impact on game performance.

AdInMo’s SDK enables ad placements to seamlessly blend into gameplay without interrupting game flow or the player experience like other in-game formats. Brand advertising works for all game genres and has a positive impact on player retention because InGamePlay brand ads are click-free and do not force players to leave the game.

According to a recent study by Pocketgamer.biz over a quarter of developers are expected to trial monetizing with this new immersive ad category in H1 2021.

AdInMo’s recently released V1.0 of its Integration Guide to help mobile game developers designing for InGamePlay ad placements. Unity’s developers are also invited to participate in AdInMo’s free game design clinic to have their game reviewed by the in-house team in order to benchmark its monetization potential.

The guide features best practices for monetizing with InGamePlay brand ads based on game design theory to optimise implementation and the virtual design clinic offers tailored advice to developers how to earn incremental revenue.

CEO and Co-Founder Kristan Rivers said: “It’s fantastic that the AdInMo SDK is now available directly via Unity’s global game developer community. It comes right at the time when developers are actively seeking new monetization channels as part of developing post IDFA strategies and will help accelerate immersive InGamePlay brand advertising on mobile.

“The Unity launch coincides with the roll out of AdInMo’s Design Clinic. Integrating with our developer friendly SDK takes no time; the clinic run by our in-house design team has been set up to support developers learn more about how best to balance optimizing monetization and player immersion to earn incremental revenues from InGamePlay brand ads.”

Ahmed Baker Chief Commercial Officer at Incentive Games

Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming

Published

27 minutes ago

January 12, 2026

Wladimir P.

incentive-games,-bet365-broaden-international-partnership-to-introduce-real-money-gaming

Incentive Games, a B2B game studio focused on real-money games and data-driven player engagement, has revealed a broader global collaboration with prominent online gambling operator bet365.

Through Incentive Studios, the real-money gaming sector of Incentive Games, the collaboration allows bet365 to tap into an expanding collection of real-money games.

Expanding on the companies’ current partnership, which includes the recent introduction of Incentive Games’ content in Brazil, the new deal will allow bet365 to deploy Incentive Studios’ entire range of real-money games in all active jurisdictions, particularly in major regulated US states.

This collaboration signifies a significant achievement for both companies, merging Incentive Studios’ proficiency in top-performing real-money content with bet365’s extensive reach and industry-leading platform.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key

U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”

A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”

The initial real-money games from Incentive Studios’ collection will debut on bet365’s platform in 2026, with more releases to come after that.

This agreement bolsters Incentive Games’ continued growth in regulated markets globally, after recent license

approvals in the UK, Ontario, and Michigan, and further solidifies the firm’s status as a reliable real-money gaming provider to top operators.

The post Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Booth 1F50b

KingMidas Games Scales Up Plans for ICE Barcelona 2026

Published

27 minutes ago

January 12, 2026

Wladimir P.

kingmidas-games-scales-up-plans-for-ice-barcelona-2026

KingMidas Games, a top iGaming provider, will showcase its offerings at ICE Barcelona 2026, occurring from January 19 to 21, 2026, at Fira Barcelona Gran Via. Situated at Booth No. 1F50 and covering more than 115 square metres, the KingMidas Games exhibit will showcase its newest game launches alongside its expanding range of Intellectual Property (IP) partnerships.

ICE Barcelona continues to be a key global hub for the iGaming sector, and KingMidas Games will present an ambitious agenda aimed at enhancing connections with operators, aggregators, and industry leaders. A full schedule of marketing efforts and on-site activities will generate numerous chances for significant dialogues, interactive gameplay, and greater exploration of KingMidas Games’ growing collection.

KingMidas Games will also serve as the Official Hydration Sponsor for ICE Barcelona 2026. Attendees will find KingMidas Games featured across hydration stations in all four halls, delivering prominent visibility and consistent touchpoints throughout the venue.

Highlighting In-Demand Games and Experiences Driven by New IP

At Booth 1F50, KingMidas Games will showcase notable releases across various categories, featuring popular titles that are steadily gaining popularity in international markets.

Notable mentions are Chicken Crossy, a top request from KingMidas Games, and the widely favored Coin Pusher series, which includes new variations like a Jurassic-themed version set to launch at ICE Barcelona 2026.

KingMidas Games will showcase its newest Slots, such as Cleopatra’s Treasure, along with its expanding collection of IP-driven titles. Guests will engage with TORIDAMA and discover new partnerships making their first appearance at ICE Barcelona 2026, solidifying KingMidas Games’ role as a portal to unique and culturally meaningful content.

Visit Booth 1F50 to Play, Connect, and Win Prizes

KingMidas Games invites all ICE Barcelona attendees to visit Booth 1F50 to meet the team, experience the newest games first-hand, and take part in interactive demonstrations. Visitors can also enjoy on-site gameplay and walk away with attractive prizes, adding another reason to stop by, connect, and explore what’s next from KingMidas Games.

The post KingMidas Games Scales Up Plans for ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

January 2026 Strategy Guide: 25 Free Spins and Bushveld Tips for Springbok Casino

Published

1 hour ago

January 12, 2026

Wladimir P.

january-2026-strategy-guide:-25-free-spins-and-bushveld-tips-for-springbok-casino

Claim 25 Free Spins on the OZ Golden Trail slot (no deposit required) and learn from the bushveld’s wild guides into a luckier 2026

With the start of the new year, SpringbokCasino.co.za welcomes players to a distinctly South African experience with its January highlight, the ‘Savannah Side Quests,’ along with 25 Free Spins on the new OZ Golden Trail slot.

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The post January 2026 Strategy Guide: 25 Free Spins and Bushveld Tips for Springbok Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.