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AdInMo SDK launches on the Unity Asset Store

Published

5 years ago

March 4, 2021

George Miller

Reading Time: 2 minutes

New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential

AdInMo’s InGamePlay brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.

Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game developers to earn incremental revenue placing InGamePlay brand advertising.

The lightweight SDK is 100% dedicated to mobile with Android and IOS features fully optimized for high and low-end handsets including caching and the ability to monetize in airplane mode. Crucially, developer A/B Testing consistently demonstrates no impact on game performance.

AdInMo’s SDK enables ad placements to seamlessly blend into gameplay without interrupting game flow or the player experience like other in-game formats. Brand advertising works for all game genres and has a positive impact on player retention because InGamePlay brand ads are click-free and do not force players to leave the game.

According to a recent study by Pocketgamer.biz over a quarter of developers are expected to trial monetizing with this new immersive ad category in H1 2021.

AdInMo’s recently released V1.0 of its Integration Guide to help mobile game developers designing for InGamePlay ad placements. Unity’s developers are also invited to participate in AdInMo’s free game design clinic to have their game reviewed by the in-house team in order to benchmark its monetization potential.

The guide features best practices for monetizing with InGamePlay brand ads based on game design theory to optimise implementation and the virtual design clinic offers tailored advice to developers how to earn incremental revenue.

CEO and Co-Founder Kristan Rivers said: “It’s fantastic that the AdInMo SDK is now available directly via Unity’s global game developer community. It comes right at the time when developers are actively seeking new monetization channels as part of developing post IDFA strategies and will help accelerate immersive InGamePlay brand advertising on mobile.

“The Unity launch coincides with the roll out of AdInMo’s Design Clinic. Integrating with our developer friendly SDK takes no time; the clinic run by our in-house design team has been set up to support developers learn more about how best to balance optimizing monetization and player immersion to earn incremental revenues from InGamePlay brand ads.”

Armenia

Totogaming.am Adds SPRIBE’s Aviator in Long-Awaited Release

Published

35 minutes ago

January 14, 2026

Wladimir P.

totogaming.am-adds-spribe’s-aviator-in-long-awaited-release

Aviator is SPRIBE’s top crash game, launched in 2019. In this rapid and vibrant setup, the payout multiplier rises as the plane ascends, with players individually choosing when to cash out by pressing the “Cashout” button.

To enhance the launch of this already iconic game in the Armenian market, Totogaming kicked off an innovative teaser campaign, allowing 10 users to win a private flight for three.

“We wanted our users to experience the emotions, dynamics, and uniqueness of the Aviator game not only on the platform, but also in real life. This idea became the foundation of the teaser campaign, which resulted in a successful launch and strong interest from players,” said Victorya Harutyunyan, Head of Product Marketing at Totogaming.

“Launching Aviator on Totogaming is an important milestone for SPRIBE in the Armenian market. This partnership allows us to bring our flagship crash game to a highly engaged local audience, while ensuring the premium level of experience that players worldwide expect from Aviator. We value Totogaming’s commitment to innovation and are delighted to see such a strong reception from players from day one,” said Taras Kozovit, Head of Business Development at SPRIBE.

SPRIBE’s Aviator is solely offered on Totogaming in the Armenian market, underscoring the company’s commitment to broadening its selection with internationally acclaimed games while providing unique experiences to its local players.

The post Totogaming.am Adds SPRIBE’s Aviator in Long-Awaited Release appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Etienne Azzopardi new Interim Managing Director at Swintt

Etienne Azzopardi Takes the Helm as Interim Managing Director at Swintt

Published

35 minutes ago

January 14, 2026

Wladimir P.

etienne-azzopardi-takes-the-helm-as-interim-managing-director-at-swintt

Fast-growing software provider Swintt has revealed this week that Etienne Azzopardi has stepped into the position of Interim Managing Director as the company persists in reorganizing its C-Level team after the exit of former CEO, David Mann.

Etienne joined Swintt as Director of Operations in August 2021 and advanced to Chief Operating Officer in February 2022. Over the past four-and-a-half years, he has managed operational oversight, product roadmap enhancement, market licensing, and game certification for the provider, positioning him perfectly for the interim role.

Throughout that period, Etienne has overseen the management, coordination, and optimization of numerous product deliveries and new client launches, while also leading a significant geographical expansion for the company, as Swintt entered its 13th regulated market in Italy last summer – an impressive milestone for a provider that just started in 2019.

In his new role as Interim Managing Director, Etienne will still oversee operations for Swintt in all these crucial areas, while also steering the direction of Swintt’s future product strategy, continuous market expansion efforts, and team growth strategies moving ahead.

Given that this aligns closely with Etienne’s established area of expertise, Swintt believes that the former COO will eagerly embrace the extra duties associated with the new position and offer reliable guidance to navigate the company through its upcoming growth phase.

Etienne Azzopardi, new Interim Managing Director at Swintt, said: “I’m very excited to be appointed as the Interim Managing Director at Swintt and hope I can repay the trust the company has shown in me by continuing the excellent work we’ve done over the past few years.

“Under David Mann, Swintt grew from an innovative start-up to a software provider sought after for its portfolio of high-quality games with a far-reaching distribution across 13 regulated markets globally. In my new role, I fully intend to build on these strong foundations by helping the company expand its portfolio, grow our reach with new commercial partnerships, and make our content available in additional key markets – cementing our legacy in the industry as we enter the next phase of our evolution.”

The post Etienne Azzopardi Takes the Helm as Interim Managing Director at Swintt appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aardvark Technologies

CT Interactive Enters into Strategic Partnership with Aardvark Technologies

Published

35 minutes ago

January 14, 2026

Wladimir P.

ct-interactive-enters-into-strategic-partnership-with-aardvark-technologies

CT Interactive has expanded its presence in the African iGaming market through a new strategic partnership with Aardvark Technologies. The partnership marks an important step in the company’s regional growth strategy, with 20 of CT Interactive’s top-performing slot titles now live and available to South African players.

The launched portfolio features a selection of popular player favourites, including Wild Clover, Win Storm, Chilli Madness, 40 Treasures, Lucky Clover and Duck of Luck.

“Partnering with Aardvark Technologies to enter the South African market is an exciting step forward for CT Interactive. Their strong local presence and in-depth market knowledge make them the ideal partner to showcase our portfolio and deliver fresh, high-quality gaming experiences to players across the region,” said Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive.

“This partnership with Aardvark Technologies represents an important achievement in our African expansion strategy. South Africa is a key regulated market with significant growth potential, and collaborating with a trusted local operator enables us to deliver our content in full alignment with both player expectations and regulatory requirements,” Martin Ivanov, Chief Operating Officer at CT Interactive, said.

“Adding CT Interactive’s games to our South African offering is an exciting step in strengthening our content strategy in the region. CT Interactive is a well-established provider with a strong global presence, and this partnership allows us to deliver a balanced and engaging portfolio aligned with local player demand,” said Arijus Denisovas, Commercial Director at Aardvark Technologies.

The post CT Interactive Enters into Strategic Partnership with Aardvark Technologies appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.