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AdInMo SDK launches on the Unity Asset Store
New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential
AdInMo’s InGamePlay
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game developers to earn incremental revenue placing InGamePlay brand advertising.
The lightweight SDK is 100% dedicated to mobile with Android and IOS features fully optimized for high and low-end handsets including caching and the ability to monetize in airplane mode. Crucially, developer A/B Testing consistently demonstrates no impact on game performance.
AdInMo’s SDK enables ad placements to seamlessly blend into gameplay without interrupting game flow or the player experience like other in-game formats. Brand advertising works for all game genres and has a positive impact on player retention because InGamePlay brand ads are click-free and do not force players to leave the game.
According to a recent study by Pocketgamer.biz over a quarter of developers are expected to trial monetizing with this new immersive ad category in H1 2021.
AdInMo’s recently released V1.0 of its Integration Guide to help mobile game developers designing for InGamePlay ad placements. Unity’s developers are also invited to participate in AdInMo’s free game design clinic to have their game reviewed by the in-house team in order to benchmark its monetization potential.
The guide features best practices for monetizing with InGamePlay brand ads based on game design theory to optimise implementation and the virtual design clinic offers tailored advice to developers how to earn incremental revenue.
CEO and Co-Founder Kristan Rivers said: “It’s fantastic that the AdInMo SDK is now available directly via Unity’s global game developer community. It comes right at the time when developers are actively seeking new monetization channels as part of developing post IDFA strategies and will help accelerate immersive InGamePlay brand advertising on mobile.
“The Unity launch coincides with the roll out of AdInMo’s Design Clinic. Integrating with our developer friendly SDK takes no time; the clinic run by our in-house design team has been set up to support developers learn more about how best to balance optimizing monetization and player immersion to earn incremental revenues from InGamePlay brand ads.”
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Diana Larina CMO at Evoplay
Evoplay promotes Diana Larina to Chief Marketing Officer
Evoplay has promoted Diana Larina to Chief Marketing Officer, expanding its senior leadership team.
Larina joined Evoplay in 2022 as Head of B2B Marketing. She was promoted to Head of Growth Marketing in 2023 and appointed Head of Marketing in November 2024.
Evoplay said Larina has led marketing initiatives spanning brand, performance and partner-focused campaigns, and contributed to a shift towards a more B2C-focused approach aimed at strengthening player engagement.
Diana Larina, CMO at Evoplay, said: “I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”
Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”
The post Evoplay promotes Diana Larina to Chief Marketing Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino suppliers
Playson supplies slots to StarVegas in Switzerland deal via Greentube
Playson has partnered with Swiss online casino operator StarVegas to distribute its slot content in Switzerland, with integration handled via Greentube.
StarVegas is operated by Casino Interlaken. Under the agreement, StarVegas players in Switzerland gain access to Playson titles including Thunder Coins XXL: Hold and Win, Coin Strike: Hold and Win and Pink Joker: Hold and Win.
Blanka Homor, Sales Director at Playson, said: “Switzerland is a key area of opportunity and growth for Playson, and through StarVegas, we look forward to reaching even more local players and meeting the high demand for our games with a highly regarded and responsible partner.”
Mayke Wolf, COO at StarVegas, said: “As one of the first licensed Swiss online casinos, StarVegas offers a wide selection of games from leading international providers and a high-quality gaming experience tailored to the Swiss market. Our players are huge fans of Playson’s thoughtfully crafted portfolio, with its larger-than-life slots and characters that resonate strongly and stand the test of time. This makes the integration a natural addition to our platform, and we are delighted to bring this highly requested content to our players. The full portfolio can be accessed via starvegas.ch as well as through the popular StarVegas mobile apps.”
The post Playson supplies slots to StarVegas in Switzerland deal via Greentube appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
csr
UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers
The UAE Lottery, operated by The Game L.L.C (a Momentum Group company), partnered with Zulekha Hospital to deliver an orthopaedic workshop for residents in Berkeley UAE’s shared accommodation on April 30, 2026.
The one-hour session, titled “Stronger Body, Safer Work”, focused on injury prevention, posture improvement, safer lifting techniques, and basic exercises for workers in physically demanding roles involving lifting, movement, and repetitive tasks.
Zulekha Hospital specialists led the workshop, including Dr. Saleh Kagzi, Specialist Orthopaedic Surgeon, and physiotherapist Ms. Ceona Prakash Chopde, who delivered live stretching and strengthening demonstrations. Organisers also offered optional onsite medical consultations for participants to discuss back, neck, shoulder, and joint concerns.
Commenting on the initiative, Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, said: “Through H.O.P.E. we are proud to deliver initiatives that promote health and wellbeing across various communities in the UAE. This workshop reflects our commitment to bringing practical, accessible support directly to those who can benefit most.”
Dr. Aniruddha Lahiri, Senior Director Administration at Zulekha Hospital added: “We were delighted to partner with The UAE Lottery on this important initiative. Prevention, movement, and early care play a vital role in maintaining long-term health, particularly for individuals in physically demanding professions. We hope that our practical advice helps participants in their daily lives.”
The post UAE Lottery and Zulekha Hospital run orthopaedic workshop for Berkeley UAE workers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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