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Footy Accumulators Betting Hub a hit with operators as app delivers record player numbers

Published

5 years ago

March 4, 2021

Reading Time: 2 minutes

Footy Accumulators’ Betting Hub app is primed for further tier-one operator API integrations after setting new performance records in 2021.

The user-friendly betting companion app from Footy Accumulators, the betting community brand which is part of Checkd Group, saw a record number of bets placed in January 2021, with a 20% increase on the previous monthly best.

Betting Hub is now set to hit a total of 200,000 unique users across iOS and Android after successful API integrations with some of the sports betting industry’s biggest names including bet365, Paddy Power and Betfair, with more tier-one deals set up to roll out in the near future.

The integrations mean that customers can login, check their balance and place bets without leaving the app, leading to a much slicker user experience.

Within Betting Hub, the Smart Acca tool has proven extremely popular, recently passing an overall total of one million selections added to betslips and establishing itself as a key USP for both attracting and retaining app users.

Smart Acca allows for fixtures to be organised based on form and statistical analysis. The user can choose their preferred betting markets and the tool will present those games which are statistically most likely to be a favourable choice based on pre-processed historical OPTA data. The accumulator builder allows users to easily build their bets from these selections and place them with the operator of their choice.

Checkd Group is a fast-growing iGaming affiliate based in Manchester, UK. As well as Footy Accumulators its Checkd Media division runs popular affiliate brands Oddschanger and The Winners Enclosure, while the Checkd Development division is responsible for the group’s technology platform and product suite.

Adam Patton, MD at Checkd Development, said: “Month-on-month, Betting Hub is delivering increased gains across a number of commercial and customer engagement metrics for our API partners.

“With new milestones consistently being achieved by Betting Hub, a lot of which being driven by the Smart Acca tool, we are focused on building on the success through ongoing product improvements. We also look forward to rolling out new API integrations with additional tier-one operators in the coming months.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

1 hour ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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