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Footy Accumulators Betting Hub a hit with operators as app delivers record player numbers
Footy Accumulators’ Betting Hub app is primed for further tier-one operator API integrations after setting new performance records in 2021.
The user-friendly betting companion app from Footy Accumulators, the betting community brand which is part of Checkd Group, saw a record number of bets placed in January 2021, with a 20% increase on the previous monthly best.
Betting Hub is now set to hit a total of 200,000 unique users across iOS and Android after successful API integrations with some of the sports betting industry’s biggest names including bet365, Paddy Power and Betfair, with more tier-one deals set up to roll out in the near future.
The integrations mean that customers can login, check their balance and place bets without leaving the app, leading to a much slicker user experience.
Within Betting Hub, the Smart Acca tool has proven extremely popular, recently passing an overall total of one million selections added to betslips and establishing itself as a key USP for both attracting and retaining app users.
Smart Acca allows for fixtures to be organised based on form and statistical analysis. The user can choose their preferred betting markets and the tool will present those games which are statistically most likely to be a favourable choice based on pre-processed historical OPTA data. The accumulator builder allows users to easily build their bets from these selections and place them with the operator of their choice.
Checkd Group is a fast-growing iGaming affiliate based in Manchester, UK. As well as Footy Accumulators its Checkd Media division runs popular affiliate brands Oddschanger and The Winners Enclosure, while the Checkd Development division is responsible for the group’s technology platform and product suite.
Adam Patton, MD at Checkd Development, said: “Month-on-month, Betting Hub is delivering increased gains across a number of commercial and customer engagement metrics for our API partners.
“With new milestones consistently being achieved by Betting Hub, a lot of which being driven by the Smart Acca tool, we are focused on building on the success through ongoing product improvements. We also look forward to rolling out new API integrations with additional tier-one operators in the coming months.”
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Diego Van Meerbeke
Diego Van Meerbeke Named Commercial Director at InsightPlay.ai
InsightPlay.ai has named Diego Van Meerbeke as Commercial Director as the firm speeds up its growth in Latin America and important regulated markets.
InsightPlay.ai is an AI-driven engagement platform that assists businesses in handling real-time customer interactions on a large scale, with significant momentum in the iGaming sector.
Van Meerbeke arrives from Better Collective, where he spearheaded commercial initiatives in Spanish-speaking LATAM, collaborating closely with operators and boosting revenue in a highly competitive affiliate landscape. He has held positions at The Walt Disney Company and ESPN, developing a solid foundation in media sales and collaborations.
His appointment coincides with InsightPlay’s transition from initial traction to commercial scale after its recent seed funding and implementation of AI-powered engagement solutions in various markets.
“Diego understands how this industry actually works, from both the media and operator side,” said Javier Troncoso, CEO of InsightPlay.ai. “We’re building the layer that manages real-time interaction between brands and their customers.”
InsightPlay’s platform allows operators to connect with users through voice, messaging, and digital channels, managing thousands of interactions each day and creating significant effects in reactivation, onboarding, and retention.
Although the company’s early expansion has been fueled by iGaming, the existing framework is currently being investigated in various sectors where immediate customer engagement directly influences earnings.
Most of the industry is still focused on acquisition,” said Diego Van Meerbeke. “The real opportunity is what happens after that.”
The post Diego Van Meerbeke Named Commercial Director at InsightPlay.ai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alea
Alea Returns to SiGMA South America as Brazil’s iGaming Market Enters a More Demanding Stage
Alea, the leading aggregator with the largest portfolio of certified games in Brazil, is returning to SiGMA South America 2026, held from April 7–10 in São Paulo, as the country’s regulated landscape continues to settle into a more structured and competitive phase.
After the initial excitement of market entry, operators are now focusing on the everyday realities of running in a formalized environment: keeping systems stable, ensuring games and platforms are certified, and meeting the expectations of a maturing player base. The conversation has shifted from launch milestones toward long-term growth and sustainable operations.
Alea CEO Jordi Sendra is attending the event alongside teams from partnerships, account management, business development, and marketing. The group will be based at Booth N145 throughout the week, meeting with operators and studios to discuss ongoing projects and the practical challenges they are facing in Brazil.
Bridging the Gap: The Future of Land-Based and Digital Gaming
On Wednesday, 8 April at 12:45, Jordi Sendra will join the panel “Physical or Digital? Between Boundaries and Convergences in the Casino Industry.” Alongside representatives from ANCASSINOS, Sportradar, Zitro Digital, Amusnet, and Maia Yoshiyasu Advogados, the session explores how operators can stay competitive as the lines between land-based and online gaming continue to blur.
Oxygen Bar and Award Recognition
Alea will once again host its signature oxygen bar on the exhibition floor, offering a space to recharge and have focused conversations. The event also marks a milestone for the company, as Alea is shortlisted for Best Aggregator at the SiGMA South America Awards on 6 April.
“Being nominated in Brazil this year carries a lot of weight for us,” says Jordi Sendra. “The market has raised the bar for everyone. It’s pushed us to be more disciplined, more present, and more focused on what the local player actually needs. For our team, this is a great recognition of the miles we’ve put in on the ground and the relationships we’ve built with our partners across the region.”
Supporting Growth in a Maturing Landscape
Between the panel session and the meetings at the booth, the week is centered on providing the practical guidance and technical support that operators now need to grow with confidence. As the aggregator with the largest portfolio of certified games and game providers in the territory, Alea’s focus remains on helping its partners navigate the complexities of a more structured environment, ensuring both studios and operators stay competitive as the landscape continues to mature.
The post Alea Returns to SiGMA South America as Brazil’s iGaming Market Enters a More Demanding Stage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Diamond King Gorilla
R. Franco Digital claims the jungle crown with Diamond King Gorilla
R. Franco Digital, the Spanish iGaming provider, has launched its latest high-energy slot, Diamond King Gorilla, taking players deep into the jungle for a thrilling adventure.
This 5×3, 243-ways-to-win slot features a sophisticated collect mechanic and progressive multiplier system designed for big rewards. Players can trigger the Free Spins round by landing three or more Scatter symbols, where the Wild symbol collects values from Direct Prize and Special Prize symbols.
The Level Indicator enhances the action by tracking every Wild, awarding extra spins and increasing multipliers at key milestones. For those seeking immediate excitement, a direct purchase option lets players jump straight into the bonus round.
Certified for eight regulated markets, including Spain and Portugal, Diamond King Gorilla also offers four jackpots — Mini, Minor, Major, and Grand, which pays up to 1000x the stake.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said:
“With Diamond King Gorilla, we’ve focused on creating a high-velocity experience where every Wild symbol carries the potential for a massive payout. It captures the raw energy of the jungle while providing the sophisticated features our partners and players expect.”
With its fast-paced mechanics, multiplier-driven gameplay, and jackpot potential, Diamond King Gorilla delivers an immersive jungle adventure with every spin.
The post R. Franco Digital claims the jungle crown with Diamond King Gorilla appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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