Press Releases
You are invited to the International Women’s Day initiative by the #hipthers (online meetup on Diversity and Inclusion)

-
- Hipther Agency announces virtual meetup with more than 30 strong women of TECH and Compliance
The #hipthers are already taking on the year 2021 with full strength and the focus is on continuous growth and expansions. But, besides juggling several projects simultaneously, the team is not forgetting about International Women’s Day.
In our days, technology companies are implementing initiatives for underrepresented employees, providing training on how to create inclusive environments and mitigate biases, integrating diversity and inclusion best practices into all candidate, employee, customer, and vendor programs, connecting with the communities to recruit diverse talent and much more!
This is why the hipthers have decided to put together a virtual meetup on the 8th of March which will focus on Diversity and Inclusion. The meeting will be hosted via ZOOM between 9:30 CET – 11:30 CET.
The meetup is free to attend and you can register on the following link: https://techconference.eu/register-now/
The registration will also grant you access to the upcoming TECH Conference Europe Spring Edition, which will take place on the 16 of March. More details here.
The 3 hours meeting gives the opportunity to hear and engage with female tech & compliance leaders, while also contributing to a forward-thinking discussion about Diversity and Inclusion.
Among the already confirmed names, you will find:
- Jovita Gabniene – Dispute Resolution & Entertainment Attorney at Ellex Valiunas (moderator)
- Vilija Buteniene – COO and Co-founder at Insoftia (moderator)
- Roxana Nasoi – Strategic Advocate for Privacy and Open Source. CSO at i25s ApS (Tagion Protocol)
- Teuta Oruci – Founder at CleanTech360
- Amy Peck – Founder & CEO at EndeavorVR
- Kamile Kliukiene – COO at Reaching For Zero
- Mihaela Ulieru – President at IMPACT Institute for the Digital Economy
- Ana Georgieva – Recruitment and Employee Engagement Specialist at IT Labs
- Martina Filipović – Senior Marketing Manager at Softray Solutions
- Sima Baktas – Founder of Crypto Women Turkey
- Aysun Ekşioğlu – Co-founder at E-Sports Women Turkey
- Bakk Ágnes – Immersive Media Researcher at Random Error Studio
- Ana-Maria Baciu – Managing Partner at Simion & Baciu Law Firm
- Lyubomira Petrova – Chief Marketing Officer at UltraPlay
- Lee-Ann Johnstone – CEO & Founder at AffiliateINSIDER
More names are being added daily! So make sure you do not miss out on this unique opportunity.
TECH Conference Europe series
Additionally, the team is adapting all the tech industry conferences to virtual mode. Thus, in 2021 all editions of TECH Conference Europe and the PICANTE Marketing Summit will be held online, the calendar looking the following way:
- March 16, 2021 – TECH Conference Spring (Virtual)
- June 15, 2021 – TECH Conference Baltics (Virtual)
- July 21, 2021 – PICANTE MARKETING Summit (Virtual)
- October 21, 2021 – TECH Conference Europe (Autumn Edition) – Virtual
To receive constant updates about the registration opening and agenda updates, subscribe here: http://eepurl.com/hfyZxf
For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency) at [email protected]
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]
Powered by WPeMatico
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
-
Africa6 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Compliance Updates6 days ago
The Danish Gambling Authority Blocks 178 Illegal Gambling Sites
-
Central Europe4 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Baltics5 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Baltics5 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Compliance Updates5 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Central Europe6 days ago
GGL Publishes its 2024 Activity Report
-
Africa5 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025