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Horseracing fans to be brought closer to the action via Racing TV’s new virtual studio
Racing TV is delighted to unveil its new, high-end virtual studio, which is destined to take horseracing TV coverage to the next level.
The leading horseracing channel (Sky 426, Virgin 536, Apple TV), which broadcasts racing from 35 British racecourses and 26 Irish racecourses, is revolutionising how viewers enjoy the sport.
Viewers can see the new studio in action today (February 26), starting with Mark Your Card, and followed by racing from Exeter, Warwick and Dundalk Stadium, plus The Friday Club at 5.30pm. The studio was first used for the British Horseracing Authority’s Godolphin Stud and Stable Staff Awards (link here).
The over-riding objective of the new studio is to take viewers as close to the racecourse action as possible, without physically being there. The new studio will work as a hub by bringing in all of Racing TV’s race-day feeds, with reporters at every course, creating a ‘watch together’ racing community experience.
In short, Racing TV will offer the best viewing experience of the best racing.
Built at the home of the Racing TV channel, at Ealing Studios, West London, the studio has been created in collaboration with Timeline TV, which has been Racecourse Media Group’s (RMG, the parent company of Racing TV) technical managed services provider since 2012, and MOOV, industry leaders in broadcast graphics and virtual studios.
There are four specific zones:
- a main presentation desk for a panel of up to three guests per live programme
- a stand-up position with augmented reality big screen, to integrate data and analysis into panel discussions
- timing information data area for analytical shows such as The Verdict
- a panoramic area for festival coverage and the new home for shows such as the flagship Luck on Sunday.
Adam Binns, Director of Broadcast and Production at RMG, said: “The studio will enable Racing TV to deliver immersive and interactive horseracing presentation coverage to our audiences.
“The virtual and augmented reality environment helps us to keep the racing fraternity closely linked on an ongoing basis and will be the perfect platform for video-conferencing and other remote tools, which are so vital now. We are very grateful for all the support and expertise which Timeline TV and MOOV have contributed to the project.”
David Harnett, Head of Operations at Timeline commented: “This has been a hugely collaborative project between RMG, MOOV and Timeline TV. Racing TV required a studio that would be flexible and adaptable to allow them to create different sets for a variety of their horseracing shows.
“We already work alongside MOOV at BT Sport’s Broadcast Centre, so we had no hesitation in collaborating with them and relied on their expertise and knowledge to deliver a truly immersive and innovative virtual reality studio.”
Commenting on the new virtual studio, Nev Appleton, co-founder of MOOV, said: “As we enter our 21st year, we are delighted to have worked with the Timeline team to create and deliver such an exciting and innovative virtual studio for Racing TV, which will further enrich the experience for all racing fans.
“Racecourse Media Group are focused on expanding the multi-platform presence of horse racing to help grow the sport in the UK and Ireland and this is something the MOOV and Timeline team are passionate about supporting.”
The studio uses cutting-edge virtual technology from Unreal Engine and Brainstorm InfinitySet, originating from the gaming industry.
Although relatively small (6m x 6m), the studio appears as an expansive space with four operational areas. Using Mo-Sys StarTracker, this allows for extra flexibility in camera angles, and the types of cameras, even jibs, to be in the studio.
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AI gaming platforms
BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona
Casino Technology
Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby
Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.
A high-profile showdown at ICE Barcelona
Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.
The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.
A premium VIP experience
Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.
Spotlight on Cubeia Originals
Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.
Industry praise
Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:
“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”
Bringing the industry together
The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.
The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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