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Soft2Bet hits the dance floor with Boka
Music-themed casino strikes a chord with gamified offering
Casino and sportsbook platform provider Soft2Bet has launched a new online casino, Boka.
Loaded with gamification features, the MGA-licensed operator brand allows users to collect musical notes, which can be exchanged for bonuses in the site’s shop as disk-spinning players try their hand at its enthralling slot collection.
Soft2Bet’s latest project marks the most recent addition to a multi-award-winning portfolio of more than 30 popular sportsbooks and casinos, including the travel-themed sports betting brand Betinia, launched to widespread acclaim earlier this year.
With a player reach extending through regulated markets across the globe, the company currently holds MGA, SGA and Curacao licences, with further certification from within the EU expected to follow.
Boris Chaikin, CEO at Soft2Bet, said: “We’re inviting players to put on their dancing shoes and feel the rhythm of the night in a musical jamboree named Boka.
“Jam-packed with slots, table games and tournaments of the highest quality, the new online casino provides fun-loving players with an unforgettable entertainment experience.
“Following on from a deserved win at last year’s SBC awards for the gamification-rich Wazamba, our casino offering has made a flying start to 2021.”
Dmitriy Prilipko, founder of BokaCasino, said: “Boogying bettors enjoying Boka are in for a fun-filled fiesta to remember, with slots, tournaments and gamification all included in a digital casino powered by Soft2Bet’s state-of-the-art platform.
“We look forward to introducing a wide range of players to the next-level gaming experience provided by this project.”
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Pioneering slots studio Big Daddy Gaming® has announced a new partnership with Casimba Gaming, expanding the availability of its content across regulated European markets.
The agreement will see Casimba Gaming integrate a selection of Big Daddy Gaming’s debut slot titles, giving the operator early access to the studio’s growing portfolio as it continues to strengthen its regulated casino offering.
As part of the rollout, Casimba Gaming will onboard an initial batch of Big Daddy Gaming releases, designed to showcase the studio’s signature game DNA. The content blends familiar, high-performing mechanics with Big Daddy Gaming’s distinctive creative execution, guided by its core philosophy of Reel Fun. Real Value.
The partnership follows Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden, reinforcing the studio’s focus on regulated markets and compliant distribution from the outset.
Casimba Gaming operates across key European jurisdictions and is known for its focus on player experience within regulated environments. This latest deal provides Big Daddy Gaming with a strong operator partner as it continues to build momentum across Europe, while allowing Casimba Gaming to introduce a new studio portfolio at an early stage of its commercial journey.
Marking another milestone in Big Daddy Gaming’s rollout, the deal reflects the studio’s strategy of working closely with selected operators to establish sustainable, long-term partnerships.
Commenting on the deal, Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with Casimba Gaming is an important step for us as we continue to expand across regulated European markets. Their approach to player experience and compliance aligns well with how we build our games, and we’re delighted to see our titles launching with their brand.”
Lavina Karlsson, CCO, at Casimba Gaming added: “When looking for new studios, our focus is on content that feels engaging from the first spin and brings something fresh to our lobby. Big Daddy Gaming’s games have a clear sense of identity while remaining accessible, which we believe will resonate well with our players.”
The post Big Daddy Gaming® partners with Casimba Gaming to continue momentum appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech, the global leader in side-bet jackpots, today announced the launch of ThrillDrops
, a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots, through behaviour-driven mystery cash rewards.
The new add-on extends ThrillTech’s core jackpot offering, ThrillPots, by allowing operators to reward players automatically based on real behavioural metrics. The product can evaluate overall casino play or focus exclusively on jackpot-related behaviour, enabling operators to tailor rewards to the activity most relevant to their objectives.
Unlike traditional CRM and loyalty tools, which are typically built as generalised marketing stack, ThrillDrops was built specifically around jackpot mechanics and player psychology. By linking rewards directly to jackpot participation and engagement patterns, it creates a tighter feedback loop between play, anticipation, and reward.
ThrillTech CTO Peter Pares said: “Most CRM products treat jackpots like just another data point. Operators need integrated systems that amplify what already drives excitement. We built a retention engine around jackpots themselves, turning jackpot behaviour into real-time cash rewards that meaningfully improve engagement.”
The system supports configurable behavioural logic, allowing casinos to deploy mystery cash drops based on a wide range of metrics, including key behavioural signals, sustained jackpot engagement, or broader casino activity. Cash rewards are delivered automatically, without the need for static segments or manual campaign management.
Key capabilities include:
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A CRM and retention engine built specifically to enhance jackpot engagement
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Real-time, behaviour-based mystery cash rewards
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Flexible evaluation of total casino play or jackpot-only activity
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Seamless integration for existing ThrillPots
clients, no extra work required
By embedding retention logic directly into the ThrillPots ecosystem, ThrillTech aims to help operators extract more long-term value from one of the casino floor’s most powerful engagement drivers.
The new module is available immediately and is designed to complement existing jackpot deployments without requiring operators to replace their current CRM infrastructure.
The post ThrillTech Launches ThrillDrops™, the Industry’s First Jackpot CRM module appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Moving away from clean and predictable exhibition formats, Endorphina has designed an immersive booth that resembles a lived-in apartment taken over by cockroaches. The insects appear throughout the space – in the interior design, visual details, and creative Meet Us banners, where cockroaches crawl across the faces of Endorphina’s team members.
The concept reflects the spirit behind Cockroach Fortune and the brand’s approach to creative marketing: bold, playful, and impossible to ignore. Known for their resilience and ability to survive in any environment, cockroaches serve as a visual metaphor for standing out in a competitive iGaming landscape.
Visitors to the booth can expect interactive elements inspired by the game’s universe, unexpected details around every corner, and a layout designed to encourage relaxed, informal conversations rather than traditional stand meetings.
The post Cockroach Chaos Takes Center Stage as Endorphina Hits ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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