– Followers of content creators will be rewarded for increased engagement –

– New ecosystem will empower viewers of content, just as creators are rewarded for producing popular content –

Xcademy, the online platform that provides people with the tools to become successful content creators, is going to make it easier for both content creators and their followers to be rewarded by increasing their engagement on YouTube.

Xcademy is addressing a problem that exists where content creators are not rewarded commensurately according to the time and effort they put into filming and producing content, meanwhile viewers receive nothing at all. By rewarding both content creators and viewers, Xcademy’s solution will enrich online content with better quality and greater engagement.

Currently, YouTube only rewards those influencers with large numbers of followers, but Xcademy’s enhanced platform will reward the followers of YouTubers as well as the content creators themselves. With over 80,000 users Xcademy has built a thriving ecosystem where, via in depth video tutorials, people of all ages can learn valuable life skills, how to create engaging content and run a successful YouTube channel. By rewarding viewers of content as well as the creators, Xcademy will engender more engagement, feedback, collaboration and an even greater sense of community within the platform.

Oliver Bell, CEO and co-founder of Xcademy, said:

“We set up Xcademy with the vision of transforming the way people can learn and create the best and most engaging content for their audiences. But we soon realised that it’s the audiences that are an important part of the jigsaw and so by rewarding them for watching videos, we are able to build a much richer ecosystem that benefits both creators and viewers.”

The platform will be powered by a new token economy that will allow for both content creators and content viewers to be rewarded for their engagement. The more a content creator’s audience grows and milestones are hit, the more tokens they will earn, providing the opportunity to earn more from their content. Meanwhile, content consumers will earn tokens for viewing and engaging with their favourite creators.

Oliver Bell continued:

“We believe it is only fair for the consumers of YouTube content to be rewarded just as those who provide the content. We also want to empower consumers of content to be able to learn via Xcademy’s suite of educational videos and tools and go onto become successful content creators themselves. By building this new token driven content generation and engagement economy, we want to enable further incentivisation and monetisation for creators and viewers alike.”

The platform will be powered by the Zilliqa blockchain, which will enable the tokenisation of the ecosystem.