Latest News

Xcademy to make it easier for YouTubers to earn from content generation

Published

5 years ago

February 24, 2021

George Miller

Reading Time: 2 minutes

– Followers of content creators will be rewarded for increased engagement –

– New ecosystem will empower viewers of content, just as creators are rewarded for producing popular content –

Xcademy, the online platform that provides people with the tools to become successful content creators, is going to make it easier for both content creators and their followers to be rewarded by increasing their engagement on YouTube.

Xcademy is addressing a problem that exists where content creators are not rewarded commensurately according to the time and effort they put into filming and producing content, meanwhile viewers receive nothing at all. By rewarding both content creators and viewers, Xcademy’s solution will enrich online content with better quality and greater engagement.

Currently, YouTube only rewards those influencers with large numbers of followers, but Xcademy’s enhanced platform will reward the followers of YouTubers as well as the content creators themselves. With over 80,000 users Xcademy has built a thriving ecosystem where, via in depth video tutorials, people of all ages can learn valuable life skills, how to create engaging content and run a successful YouTube channel. By rewarding viewers of content as well as the creators, Xcademy will engender more engagement, feedback, collaboration and an even greater sense of community within the platform.

Oliver Bell, CEO and co-founder of Xcademy, said:

“We set up Xcademy with the vision of transforming the way people can learn and create the best and most engaging content for their audiences. But we soon realised that it’s the audiences that are an important part of the jigsaw and so by rewarding them for watching videos, we are able to build a much richer ecosystem that benefits both creators and viewers.”

The platform will be powered by a new token economy that will allow for both content creators and content viewers to be rewarded for their engagement. The more a content creator’s audience grows and milestones are hit, the more tokens they will earn, providing the opportunity to earn more from their content. Meanwhile, content consumers will earn tokens for viewing and engaging with their favourite creators.

CONTENT CREATOR	YouTube		CONTENT VIEWER
Rewarded for hitting milestones		NEW TOKEN	Rewarded for watching videos

Oliver Bell continued:

“We believe it is only fair for the consumers of YouTube content to be rewarded just as those who provide the content. We also want to empower consumers of content to be able to learn via Xcademy’s suite of educational videos and tools and go onto become successful content creators themselves. By building this new token driven content generation and engagement economy, we want to enable further incentivisation and monetisation for creators and viewers alike.”

The platform will be powered by the Zilliqa blockchain, which will enable the tokenisation of the ecosystem.

Arena Racing Company

Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

Published

1 day ago

December 20, 2025

Wladimir P.

arena-racing-company-awarded-united-arab-emirates-gaming-related-vendor-license

Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

B2B

Play’n GO games now live with Ivy Casino in the UK

Published

2 days ago

December 19, 2025

Wladimir P.

play’n-go-games-now-live-with-ivy-casino-in-the-uk

Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

Brand Activation

Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

Published

2 days ago

December 19, 2025

Wladimir P.

Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.