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Pragmatic Play Delivers Multiple Products to Ellmount Gaming

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Pragmatic Play, a leading content provider to the igaming industry, has seen multiple verticals go live with Ellmount Gaming across Europe.

Customers of the operator’s popular brand, Casino Room, now have access to Pragmatic Play’s complete slot offering, including the popular games Sweet Bonanza, The Dog House Megaways and multi-award-winning title Wolf Gold.

Pragmatic Play has also supplied its Live Casino portfolio, headlined by its first gameshow style title, Mega Wheel, and casino classics such as Roulette and Blackjack, streamed from the company’s state-of-the-art studio in Bucharest.

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The agreement further expands Pragmatic Play’s footprint in Europe, and follows a flurry of commercial deals already secured in 2021 with customers including Admiral, Casumo and Hero Gaming.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Ellmount Gaming’s impressive brand Casino Room continues to grow in popularity and we’re very pleased to take two of our verticals live with them.

“We have hit the ground running with a number of impressive commercial deals in the first few weeks of the year and are working hard to build on this strong momentum in the coming months.”

Stefania Mincu, Head of Casino at Ellmount Gaming, said: “Pragmatic Play offers a wide variety of fantastic products and we’re thrilled to add its games to our popular brand Casino Room.

“Taking multiple products live was made simple through Pragmatic Play’ single API integration and we can’t wait to see this partnership bear fruit.”

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Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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Blask expands Market Overview dashboard with 10 new countries

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Blask, the AI-powered analytics ecosystem for the iGaming industry, has added nine new countries to its Market Overview dashboard — bringing total coverage to 55 global jurisdictions. The latest update significantly strengthens the platform’s insights across Tier 1 and established markets.

Newly added countries include the United Kingdom, Italy, Germany, Sweden, Czech Republic, Portugal, Denmark, Austria, Switzerland, and France. These markets are now fully available inside Blask’s Market Overview dashboard, with access to key performance indicators:

  1. Blask Index – a general signal of overall brand activity in the market
  2. BAP (Brand Accumulated Power) – reflects audience interest based on search trends and engagement
  3. APS (Acquisition Power Score) – measures how effective a brand is at acquiring new users
  4. CEB (Competitive Earning Baseline) – estimates a brand’s potential earnings within its competitive environment

“This expansion sharpens our coverage where it matters most,” said Max Tesla, CEO and co-founder of Blask. “Tier 1 markets are where competition is toughest — and decisions need to be backed by data. With these additions, Blask gives operators a clearer edge in navigating regulated, high-value regions.”

The Market Overview dashboard is designed to help operators, suppliers, and affiliates benchmark brand performance at the country level, track market dynamics, and spot early trends.

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This release follows previous expansions into Asia, Latin America, and Africa, as Blask continues to respond to user demand for reliable, granular insights across the global iGaming landscape.

The post Blask expands Market Overview dashboard with 10 new countries appeared first on European Gaming Industry News.

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Aquisitions/Mergers

Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com

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Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced today that it has signed definitive agreements, subject to closing conditions, to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. These IPs add to the already dominant global position of Absolute Sports in the combat sports publishing industry.

TJRWrestling and ITRWrestling established in 2009 and 2020 respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. Together, they currently attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. They generated $722K (~INR 6.1 crore) in revenue in 2024.

The transaction, valued at $1.25 million (~INR 10.5 crore), will be an all-cash asset purchase via the company’s U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.

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This strategic acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats.

Ajay Pratap Singh, CEO of Absolute Sports, commented: “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”

The post Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com appeared first on European Gaming Industry News.

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Push Gaming ascends to new heights with mythic new release Olympus Unleashed

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B2B supplier Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay.

Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.

Central to the experience is the Power-Up Symbol, a dynamic feature that can activate a range of game-enhancing mechanics in both the base game and the high-energy Unleashed feature.

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At the game’s core is the distinctive Unleashed mechanic, where players encounter three legendary figures: Ares, Poseidon and Athena. Each god hero triggers their unique Unleashed feature, introducing varying volatility and gameplay intensity that deepen the player experience.

With its bold visual style, rich theme and wide-ranging appeal, Olympus Unleashed is a valuable addition to any operator’s portfolio. Its fast-paced, accessible design ensures a consistently engaging experience for players across the board.

Ihor Lozinskiy, Head of Studio at Push Gaming, said: “Our aim with Olympus Unleashed was to craft a game that resonates with fans of classic slots while delivering something refreshingly different.”

“With striking visuals and engaging mechanics, we’re confident that players will enjoy everything this mythological adventure has to offer.”

The post Push Gaming ascends to new heights with mythic new release Olympus Unleashed appeared first on European Gaming Industry News.

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