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British Esports Association collaborates with IBM and industry specialists to create a safer esports space for young people

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The British Esports Association, the not-for-profit organisation set up to promote and support grassroots esports, has revealed first details of its new membership platform.

The platform, scheduled to launch in spring 2021 initially for 12-19 year olds (with plans to expand to other age groups later on), will ensure users are verified at point of entry and that communication within the platform is reviewed to reduce toxicity and cyber threats.

The collaboration with IBM will explore how IBM Watson products can be used to enhance user experience, safety and wellbeing of young gamers.

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The Association has also teamed up with safety technology provider GoBubble for real-time content moderation and will deliver accurate age verification using privacy preserving AI technology from Yoti to ensure age appropriate interactions.

Alongside the work of these partners, British Esports consulted with the NSPCC to ensure there are strong and consistent safeguarding procedures in the association.

Finally, British Esports, GoBubble and Yoti have been invited to test the platform within the Information Commissioner’s Office’s (ICO) Sandbox. This is a service developed by the ICO to support organisations who are creating products and services which utilise personal data in innovative and safe ways.

IBM is a global leader in hybrid cloud and AI. The intention is to use IBM Watson Assistant to engage gamers via a virtual assistant in the form of a gaming avatar. The assistant will also utilise IBM Watson Discovery to provide personalised content to enable the gamer to improve their skills, compete in tournaments and find the latest video from their favourite influencer.

The project partners will also explore how Red Hat OpenShift can enable the platform to scale to a global market and even potentially beyond the world of esports. The intention is to containerise the platform, enabling it to be deployed directly onto the cloud infrastructures of other esports bodies and potentially to any organisation that runs a digital community.

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Yoti is the world’s leading identity platform with accurate age estimation technology providing a secure way of proving ages, without revealing any personal information. There’s no need for ID documents and images are deleted after the age check. The free Yoti app also enables people to prove their age with one tap, which is verified with a government ID and their unique facial biometrics. Yoti’s combination of AI technology, liveness anti-spoofing and ID document checks ensures businesses can be confident in the age of their customers.

GoBubble’s child-centred ecosystem helps developers safely scale and reduce the risk of children being exposed to anything inappropriate. GoBubbleWrap, GoBubble’s content moderation SaaS API, will be utilised to provide real-time text moderation across the platform to reduce toxicity and steer gamers towards more positive behaviour.

This creates an attractive proposition for parents and teachers looking for a safer space for their children and student gamers to play together.

Chester King, British Esports Association CEO and founder, commented: “Over the past few years we’ve worked hard to build a community of esports fans from schools and colleges across the UK.

“What’s been clear through feedback from parents and teachers is the need to ensure that young people know who they are playing and communicating with, and that where communication takes place, we must work hard to reduce toxicity in all its forms.

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“When addressing these concerns, we also must keep in mind the experience for young people, so whilst we have a focus in a safer space, we want to ensure that the experience is relevant and exciting. This will be done through curated relevant content, exclusive offers, discounts and competitions and exciting esports tournaments taking place throughout the year.”

Kay Thompson, Media & Entertainment Industry lead at IBM, said “IBM is hugely excited to be working with the British Esports Association and its partners on this tech for good initiative to protect our children whilst gaming”.

Christian McMullen, Head of Professional Engagement at the NSPCC, said: “We have a mission to ensure every child is safe online and were delighted to be approached by the BEA with an exciting proposal to make the world of esports safer for children.
“The NSPCC worked with the BEA to strengthen their safeguarding procedures as well as develop a code of conduct and content for their safe gaming guidance for children and parents.

“By integrating safety by design into their new platform, the British Esports Association is demonstrating their intention to create a safer space for the gaming community that has the potential to improve young people’s safety in the world of esports.”

Julie Dawson, Director of Regulatory and Policy at Yoti, said: “Through the ICO Sandbox, Yoti, GoBubble and British Esports will develop privacy-preserving and ‘ethics by design’ systems that support under 13s age verification and associated parental consent. This same approach can support many other companies to comply in a friction-free way with the Age Appropriate Design Code and protect children.”

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Henry Platten, GoBubble CEO and founder, added: “The dedication British Esports has to unite everyone in a single, safer, healthier and kinder community is inspiring. We’re honoured to help bring our experience and technology in creating safer, scalable and positive communities in 70 countries to benefit British Esports’ vision.”

Further launch information, pricing and other details are to be confirmed nearer the platform’s launch.

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2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT

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The prestigious 2025 PUBG MOBILE World Cup (PMWC) is shifting into high-gear as the pivotal Survival Stage has concluded after two days of high-stakes plays and fierce competition which saw Horaa Esports take pole position. In total, eight elite teams have emerged victorious, earning a spot to compete in the 2025 PMWC Grand Finals, where they’ll be reunited with the eight teams that came out on top during the Group Stage last weekend. Only one team will take home the lion’s share of the $3 million prize pool, and the crown position as the 2025 PMWC Champion, as part of the Esports World Cup in Riyadh.

Over the course of three action-packed days, the Survival Stage delivered intense battles in 12 adrenaline-fueled matches, as 16 teams fought for the final eight coveted slots in the Grand Finals. Early momentum was set by Fire Flux Esports on day one, consistently securing top finishes, while POWR Esports made a strong impact on day two with aggressive plays and smart rotations. Throughout the stage, teams such as Regnum Carya and eArena demonstrated their resilience and adaptability, skillfully navigating high-pressure situations to place in the Top 3 for four of their matches. The MEA region also proved itself a powerhouse, with both Team Falcons and POWR Esports advancing to the Grand Finals. Surprisingly, last year’s reigning champions, Alpha7 Esports, were eliminated in this Survival Stage, ending their run in the tournament after a series of hard-fought matches, guaranteeing a new team will take the throne.

Showcasing their strategic brilliance, Horaa Esports earned an impressive 108 points, marking them as the top dogs of the Survival Stage. Along with seven other finalists from this stage, they have secured their spot in the Grand Finals.

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The 16 top-performing teams to compete in the Grand Finals from tomorrow include:

  1. Horaa Esports
  2. Fire Flux Esports
  3. POWR Esports
  4. Regnum Carya
  5. eArena
  6. NS RedForce
  7. Team Falcons
  8. Yangon Galacticos
  9. Alter Ego Ares
  10. 4Thrives Esports
  11. DRX
  12. Weibo Gaming
  13. Alpha Gaming
  14. Team Secret
  15. TT Global
  16. IDA Esports

This Grand Finals will also feature a brand new theme song Smash!, a hype beat that will play once the SMASH ruleset is active and a team is just one Winner Winner Chicken Dinner away from overall victory. With the placements confirmed and schedule locked in, the 2025 PMWC Grand Finals weekend is set to be an exceptional display of top PUBG MOBILE Esports talent. As the second edition of the PUBG MOBILE World Cup (PMWC), and part of the Esports World Cup, these dedicated teams will be doubling down on their competitive edge, leaving everything on the battleground as they fight for the crown, and the lion’s share of the $3 million prize pool.

The post 2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT appeared first on European Gaming Industry News.

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JBO Thailand Launches Esports World Cup Promotion

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JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.

This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.

At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.

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JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.

The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.

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Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.

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