Canada
PlayNJ.com: Sportsbooks cool to $950 million in January while online casinos reach $100 million in revenue
New Jersey sportsbooks took in more than $950 million in wagers and a record $82.6 million in revenue in January while the state’s online casinos crossed $100 million in revenue, becoming the first legal gaming jurisdiction in U.S. history to cross that threshold in a single month. The Garden State’s opening salvo to 2021 sets the stage for a year in which the state could reach $10 billion in sports wagers and more than $1 billion in online casino revenue, according to analysts from PlayNJ.
“New Jersey’s online casinos and sportsbooks have defied conventional wisdom from the beginning, and are hitting milestones that many thought would take years longer to reach,” said Dustin Gouker, lead analyst for PlayNJ.com. “The rapid maturation of the online products in New Jersey has made the state the new standard bearer for the modern U.S. gaming industry.”
New Jersey’s sportsbooks fell short of breaking the all-jurisdiction handle record for the sixth consecutive month by collecting $958.7 million in wagers in January, according to official data released Wednesday. That is up 77.5% from $540.1 million in January 2020.
Operator revenue rose to $82.6 million in January, up 29% from $53.6 million in January 2020 and topping December’s record-breaking $66.4 million. And with $10.4 million in state taxes in January, sportsbooks have now generated $107.3 million for the state since launching in June 2018.
The brisk opening month builds momentum for what should be another leap forward this year. If the growth continues through the year, the state could reach nearly $10 billion in sports bets, more than $600 million in revenue, and $75 million in state and local taxes, according to PlayNJ projections.
“2020 was an unusual year, obviously, so year-over-year growth is a good bet so long as the sports schedule remains intact,” said Eric Ramsey, analyst for PlayNJ.com. “Considering the current momentum of New Jersey’s market, the year could really bring some eye-popping results, especially if the retail market can return to health.”
Online betting generated 92.5%, or $886.7 million, of the state’s total handle in January. FanDuel Sportsbook/PointsBet was again the market leader with $41.8 million in gross revenue, up from $29 million in December.
FanDuel was followed in revenue by:
- Resorts Digital/DraftKings/Fox Bet ($15.7 million, up from $15.4 million in December)
- BetMGM/Borgata ($7.9 million, up from $6.3 million)
- Ocean Casino/William Hill ($4.2 million, up from $3.2 million)
- Monmouth/William Hill/Sugarhouse/TheScore ($2.3 million, down from $3.3 million)
- Hard Rock/Bet365/Unibet ($1.5 million, up from $562,188)
- Caesars Sportsbook/888sport ($375,129, down from $489,141)
- Golden Nugget/BetAmerica ($176,199, down from $343,849)
- Tropicana/William Hill ($76,933, down from $108,427)
Retail sportsbooks began to rebound with $72.1 million in bets, up from $67 million in December. Meadowlands/FanDuel topped retail books in January with $5 million in revenue.
Predictably, the NFL playoffs — which featured an expanded format this year — attracted heavy action, fueling $201.8 million in football wagering in January. But college basketball and the NBA, which enjoyed its first full month of its season, placed basketball first with $320.3 million. And sports categorized as “other,” which includes NHL betting, topped football with $214.4 million.
“With the NHL back in action and the NBA with a full schedule, January’s sports schedule was more or less normal for the first time since February 2020,” Gouker said. “That gives us a reliable barometer for where New Jersey is as a sports betting market.”
Online casinos and poker
New Jersey’s online casinos have been on a roll themselves, hitting $100 million in combined casino games and poker revenue for the first time. In all, online gaming and poker generated $103.8 million in January, up 88.4% from $55.1 million in January 2020 and topping the previous record of $99.5 million set in December. January’s win yielded $15.5 million in state taxes.
Online gaming continues to be one of New Jersey’s great success stories. Its year-over-year revenue is a continuation of a long pattern of growth that has now generated $2.6 billion in operator revenue since launching in November 2013.
“Online casino games continue to show no signs of letting up,” Ramsey said. “Obviously with pandemic-related restrictions in place on Atlantic City casinos, online casinos were in position to pick up some slack. But the online gains made over the last year should withstand the reopening of retail casinos, continuing to buoy the entire gaming industry.”
Some other highlights from January’s report:
- Borgata inched closer to the Golden Nugget, which has led the online casino market for years. Borgata generated $28.7 million in January revenue, which was just behind the Golden Nugget’s $31.2 million in January revenue. Resorts Digital, which has also made significant gains over the last year, was third with $22.8 million.
- Online casinos and poker generated $3.3 million a day over 31 days in January, up from $3.2 million a day over 31 days in December.
- Revenue from online casinos was $101 million, up from $96.4 million in December. Online poker produced $2.7 million, down from $3 million in December.
For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.
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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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